Business Tao with George Kao

25 Aug 2026 · 4 min

0:00

In this solo podcast, George Kao examines the popular but unverified story of a Harvard alumni class that supposedly achieved twice the success by writing down their goals. He reveals that no such study exists, and instead points listeners to a real experiment conducted by a professor at Dominican University. The study divided adult participants into five groups ranging from merely thinking about goals to writing goals, specifying action commitments, and regularly reporting progress to an accountability partner. The group that combined written goals, action commitments, and accountability reporting outperformed the “thought‑only” group by 77% in achievement. George interprets this as evidence that simply documenting goals, defining concrete actions, and having a dedicated accountability partner can dramatically boost results. He recommends securing a business or life coach—or at minimum a committed friend—to serve as that partner, emphasizing the added value of expertise a coach brings. The episode concludes with a brief note about recording at the community‑sponsored Moraga Tiled Steps and a promise to link the study details in the show notes.

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