What actions should you take to grow your soulpreneur business?

As a solopreneur, or what I like to say, solopreneur, your time is so limited here. As a solopreneur, you are here in this life to learn certain things with your soul, for your soul, and to express your soul in your work. Right? That's all. That's what we all wish to do. The problem is that there is so much noise about what you should be doing, and maybe you see your colleagues and friends doing certain activities that you get influenced to do certain things that really are not that productive. So in this short video, I hope to inspire you to be more clear and more motivated to do the more productive things to improve your solopreneur business. All right, so first let me explain some of the, Let me, let me give you examples of some of the less productive things. For example, continuing to improve and tweak your website. I work with so many people that work so much, I, in my opinion, waste so many hours on trying to make their website, oh, my website no longer expresses who I am. Do you ever think that? I get so many clients who tell me that my website no longer expresses who I am. So of course I'm going to work on my website before I can whatever, create content, launch my coaching service, reach out to colleagues, da, da da, da da da. They like, they allow their website or their social media profile or their brand name, whatever it may be, to like, hold them back. I'm like, listen, listen, listen. Your website and even your brand, your brand, even your brand name is an ongoing work in progress. Because guess what, your soul cannot be limited to a brand. This is why you're having such a hard time. Your soul cannot be limited to a set of words that say, oh, this is perfectly expressive of who I am. Because guess what, it's going to be outdated in six months or in a year or three years or whatever it may be, or even three weeks. Because your soul is continually getting deeper and more clear about understanding your purpose and your purpose here and your values, etc and your vibe, like what your energy signature is that you actually want to express. So what is valuable action instead? Here's how I define it. Truly productive actions for the solopreneur means valuable business intelligence interaction or, sorry, valuable interaction with the people that your business can best serve. I'll say that again. Truly productive action in your soulpreneur business is defined by valuable interaction with the people that your business can best serve. So what is valuable interaction? Valuable interaction is when you do something and someone else says valuable. That was helpful, insightful, motivating or whatever in such a way that they take an action closer into your business. So valuable interaction with the people that your business can best serve. So who are the people that your business can best serve? It's not necessarily your social media fans, by the way. Right? Because you're. You may be followed by a lot of people that maybe find you entertaining, or they might be just supportive friends and colleagues who just, you know, like your posts and whatever, but they're not really the people that your business can best serve. The people your business can best serve are your clients. People who actually end up paying money for your services, programs, offerings, who have done so in the past or who are currently doing that or who are likely to do it. People who are similar to the people who have paid you money. So your clients and then secondly your referral sources, the people who have an audience or a network of people who are like your clients. So some of your colleagues and some of your friends really do have a social media audience or a network that are filled with people like your clients. Well, those are people that your business can best serve too. Because when you create content or when you have an offering and they say, oh, wow, this, this is something that's good for my network, this is something that's good for my audience, of course, that's wonderful for you. So again, truly productive actions are valuable interaction with the people that your business can best serve. So now we know people your business can best serve. We understand that what are valuable interactions. It's whenever you do something that gets these people to take a step closer into your business. So, for example, let's say you post a piece of content and your clients and your referral sources, your colleagues who have your clients in their audience, they genuinely like that piece of content. They comment on and say, that was really helpful or that was really entertaining, or that was really inspiring, or, wow, that's really impactful to me. That was touching for me. Whatever may be, you're like, okay, that piece of content really made a positive difference for the people that my business can best serve. Or when you make an offer, when you post your service or your program or your webinar out there and your clients sign up, or the colleagues who have an audience, they email you back, okay, that's a really good idea. And maybe then they are willing to share your webinar or your offer with their audience. Right. What productive actions are not is like endlessly researching another blog post that you're writing. Because like, I think about three stages of content. If you don't know what that is. Please look it up. The three stages of content creation. Google knows my blog post about it and you can read about it. But if you're like working so much on a piece of content that has. That hasn't already been proven in the past, like you posted it in the past and it got traction from the people your business can best serve, why are you working on it so hard? Right. If you're creating like a service or a course or whatever, and you haven't even announced it to your audience, how do you know that they're going to be interested? I always announce something before I create it. I really hope you will take on this mindset too. Don't create a course. Don't create a service before you announce it. George, how can you do that? Yeah, you first quickly brainstorm what that service or that. I don't work hard on the sales page. I don't work hard on a sales page before I announce it first. You notice what I always do, right? You see what I do. I first announce something and say, hey, I don't have a sales page yet. I don't have, you know, everything worked out. But do you like this idea? And if my clients and my colleagues say, this is a great idea, we'd like to share whatever, then work on the sales page. And once people sign up, then I work on. I start working on the course, not the other way around. That's not productive to work on something and then try to sell it and then nobody buys it, as some of you probably have done. Right. So I have a whole blog post on this called Truly Productive Solopreneur that gives a list of the truly productive actions and the questionable actions as well. You might want to look it up. I'm. As of this recording, I'm just updating it today and I'm going to have it up in the next two hours. I'll have it up, but the old version is just fine too, so you might want to look it up. And I hope this is helpful. I really hope this helps you. This video, but also the blog post helps to make your days much more productive so that you can express more of your soul in your business in a way that's sustainable financially so that you can keep doing that. So thanks for joining me and I'll see you next time.