How I Helped 1/3 of NZ’s B Corps Certify (and How You Can Be Next!)

In the next couple of minutes I'm going to show you how I can get you ready to click submit on your B Corp certification in about a day. Get your team aligned and inspired, and get instant marketing results once you're certified. I'm Tim Jones, also known as that B Corp bloke, New Zealand's first trained B Corp consultant and since 2016 I've helped about one third of New Zealand B Corp Certify as well as helping businesses in the us, uk, Ireland, Hong Kong and Australia. Amazing businesses like Coffee Supreme, Genora, the Cooperative bank here in New Zealand, Blunt Umbrellas, Jade Software, Lake Howia Station, Gourmet Pet Treat Stuff and so many more. I've also certified my own business Grow Good three times. So I do eat my own dog food. So you've made the commitment to look at getting B Corp certified, but right now you're staring at this elephant wondering where do we start eating it? The good news is though, that you're not alone. If you're like most business leaders that I work with, you're probably able to get through this assessment by yourself in the long run. But you're likely experiencing one or all three of the following challenges. Number one, time constraints, just finding space to actually sit down and get through it. Number two, feeling a lot of confusion over specific questions and actually what evidence is required for them. And lastly, you may be feeling like you're doing it in isolation and you just want some external support as well as bringing the team on site. Basically you're a bit overwhelmed and you don't know where to start. Well, here's the good news. That's why I developed the Be Better program. It's a proven methodology that solves those problems as well as helping you simplify and fast track your journey to B Corp certification. It's a four step process and it looks like this. Step one the All Company kickoff session. This is a crucial step where so many companies miss a huge opportunity. By not bringing their team along in this interactive full company workshop, we help them understand what B Corp is and why you want to get B Corp certified. We get them engaged, excited and connected to the bee as well as using this as a tool to recruit a project team of what I call the beekeepers. They get to understand the history and benefits of B Corp and much, much more. Step two we move into the expert coaching phase. In this phase, I literally guide you through line by line through every question on the assessment. You also get access to what I call the Magic folder, which has got over 300 templates and other resour to help with the creation of policies and other evidence so that you don't have to waste time reinventing that wheel. Step three we then move into community and ongoing support. You get access to the grow good digital community. You get continuous support through to the verification stage and access to bonus events and trainings. And throughout all of this you get direct access to me until you are certified the number four Post certification. It's really important that you tell the stories that matter about your B Corp journey to the people that need to hear it. And that's why we then give you access to my Impact Storytelling workshop. We also help you co create a press release and we'll feature you as a guest on my Be Better podcast. All of this is to ensure that you have post certification marketing and communication strategies in place so that you can make the most out of your B Corp. This is the other part that a lot of people do really really badly, but it's so key. Take Paul from Rotorua Canopy Tours for example. His press release resulted in, he estimates around $6,000 worth of free and his bank then rang him once they found out that he was a B Corp to say that he could get a better rate on his loan and he saved about $30,000. The B better program works because it does exactly what it says on the tin. But will it work for you? Well, yes, most likely because I've helped companies from every sector you can imagine, from farms to lawyers, wineries to cosmetics. And it works because the Be Better program is structured. It's a proven structure and methodology. It's efficient, it's you can complete the foundations in pretty much a day. It's effective. You don't have to go and reinvent things. It's all there for you. It's focused. We do it in bite sized manageable chunks and I keep you accountable by keeping you on track and the results speak for themselves. I've got 100% success rate for first time B Corp certification submission. I've helped certify 1/3 of NZ B Corps and I've got international experience across Australia, Hong Kong, Kenya, the uk, Ireland and the usa. You understand the importance that B Corp could have for you and your business and the impact that you could be having on the planet. So imagine how good it will feel when you've got your B Corp certification hanging on your wall or it's plastered all over your packaging when all the stress and frustration of staring blankly at the B Corp impact assessment is gone and instead your business and the team are aligned and inspired when you're part of the global community of around 10,000 businesses and you can more authentically engage your customers and key stakeholders from for great results. Or you can keep staring and watch a load of other amazing businesses certify around you.