Become a Local Dentist Marketing Expert

Hi, welcome to this edition of, uh, eLaunchers Elite Practice affiliate program introductions. Thank you for your interest, and in this video I'm going to share with you how we can use the powers that you have combined with the powers that the Elite Practice and eLaunchers wants to give to you so you can become the local dentist marketing expert and help the dentists in your community. If you're watching this video, if you're invited to watch participate in this program, you are either a successful agency owner, a Digital Marketer Certified Partner, Infusionsoft Certified Partner, ClickFunnels Certified Partner, or HubSpot Certified Partner. So this is, this is a very selective program. Why I'm choosing those pools to invite people from? Because that's what I studied. I'm a Dan Kennedy private client. I'm Infusionsoft Certified Partner. I am ClickFunnels Certified Partner. I am, uh, now becoming HubSpot Certified Partner, and I'm a lifelong student of direct response marketing and technologies that can help marketing and marketing automation. What did we learn from Infusionsoft? That capturing data and staying in touch with them and following up is very, very important. What did we learn from Dan Kennedy? We can't chase money. We must position ourselves in a magnetic role so we attract leads. What are we learning from HubSpot? That content, content creation and content building is a community service. And until you build a large pool of community of friends, you will not be able to grow your business. This is hard work. And the client is going to be overwhelmed because no one has in-house resources to do everything that, uh, it takes to grow a business. No wonder dentists don't do what they should be doing. No wonder small businesses are struggling to compete in today's complex competitive marketplace. The dentist is expected to do so much just to establish trust, build credibility and authority, and persuade patients to let them treat. And they are not sophisticated marketers. They are professional practitioners. They are clinicians. They just want to take care of the— someone's oral health. They just want to take care of you. They just want to take care of their patients. They don't want to be marketing people. They don't want to be salespeople. So for that reason there is a huge void. Dentists who make between $500,000 to $2.5 million and dentists who make between $2.5 million to $8 million are ideal clients, ideal clients for agencies like you and me to offer turnkey done-for-you services. And for that reason, they get pitched and poached. 4 times a day the dentist office is going to get a phone call. "Hey, would you like to buy SEO? We are a dental marketing expert. Would you like to buy this hack? Would you like to buy that hack?" It is just insane. How do you differentiate yourself? Well, you hold yourself accountable and you tie your paycheck to the results. You tell them that you are an income-producing asset and you would expect to make them money before you take some of their money. That's what the whole Tripwire program, the $5 Tripwire package, is all about. Here's $5 bill, cash. Please use this $5 bill to 'Pay Dr. Karlo and start the system. For 1 month, we all will work for you for free.' Give them a $5 bill and say— attach it to a sales letter just like this, see? We actually have a dollar sales letter saying, 'Give us a dollar, we'll do this.' So do something like that. We will actually give you a sales letter with a dollar on it that you would give to your salesperson, your dentist, and say, 'Here, you can Keep this dollar, at least we made some money together, or you can reinvest this dollar or this $5 in a relationship, buy into this program, and hopefully you will work with eLaunchers, Carlo, and our agency for next several decades to come. You have spent a lot of time, energy, money, and resources to buy into certification programs at DigitalMarketer, Infusionsoft, ClickFunnels, HubSpot. I mean, it ain't cheap, it ain't quick either. I mean, hundreds of hours, hundreds of hours to train, get certified, and be really, really good at it. Imagine being able to use everything you know to help a dentist. Imagine being able to talk about Infusionsoft in a context that a dentist can understand. Imagine being able to walk up to a dentist and make a friend. Imagine being able to walk up to an orthodontist and say, "Hey, how many cases do I need to bring you so I get to keep my job?" Can I bring you that many before I get a job? Imagine being able to be in control of how well you can bring in and close deals for dentists. That's what this program is all about. You need to make yourself accountable. I'm glad you're interested. I would like you to know more about the program. Study the journey of your dentist in your life and study the journey of your agency in my life and see how we can all work together. I'm looking forward to working with you and I will see you in the next video. Thank you.