Dan Kennedy explains how to deliver a doctor's information kit to referral sources using a simple 30-second pitch. The kit goes in a plastic bag and includes a video book showing the doctor's credentials. Keep it conversational, emphasize trustworthiness, and let the materials do the work.
You've got— I put each one in a plastic bag so you can put it in the trunk of your car if you want to and it won't get grease all over it. And at any opportunity you have when you're having a conversation with somebody about it, just, "Here's my doctor's information kit and his video book," in this case, or, "Here's my doctor's information kit and my book. He's a doctor we trust with our healthcare. I think you'll find this really interesting." That's all you have to say. You just have to say, here's information from— it gives her brownie points for doing it. So this is your Shock and Awe for Dr. Weischt. Do you want to tell me anything about it? You have 30 seconds. Yes, sir.
It follows everything you said. I mind mapped it and implemented it.
And this is the video book that's in it, which when you open it up, if
