In this second video of the series, the presenter argues that telemarketing thrives in the United States because American culture is fundamentally human‑friendly and inclusive. He describes how, in person or over the phone, Americans make an effort to understand non‑native speakers—leaning in, making eye contact, paraphrasing—whereas written communication is judged harshly for imperfect English. The speaker explains that successful phone‑based marketing depends on three preconditions: a qualified lead, the caller being a known entity, and the prospect perceiving clear value from the conversation. He emphasizes the centrality of genuine, two‑way conversation and warns against intrusive, out‑of‑context calls. The video concludes with a preview of the next installment, which will detail pre‑call, during‑call, and post‑call processes, team training methods, and a proprietary mathematical “dial‑for‑dollars” formula. He also rebrands telemarketers as “phone tigers” to convey a more aggressive, results‑driven mindset.
Chapters
Hi there, welcome to video number 2. In this video, I'm going to share my opinion on why I think telemarketing works so well in America, both in B2B and B2C. But before we get into it, did you get a chance to watch video number 1? A, it's funny. B, it'll give you context. For this video. So if you haven't had a chance to do so, please pause this, go watch video number 1, and then come back to watch this video. I'll wait for you right here. Okay, so why do I think telemarketing works so well in America? You see, America is a human-friendly environment. Americans care about people, not just their own people, but people in general. This is a very inclusive, welcoming, accommodating community. In my humble opinion, this one particular trait of American culture makes America the most sought-after destination for immigrants from all over the world. Did you know that inbound migration into America is higher than the other 194 nations combined? It has been that way for generations. And I think it is because of this one thing: America is a human-friendly environment. It is this cultural code that probably became the foundation of Americans with Disabilities Act. The whole culture of not only wheelchair accessibility, giving a front-of-the-line pass to anyone who needs little extra help or little extra time, getting on board and helping someone figure out their way when they are new to the environment. Here's what I found very interesting and very attractive when interacting with Americans in America. I've been here since 1989. When they can't understand me, they will lean forward, they will make eye contact, They will try to read my lips. They will repeat what I said. They will paraphrase. They will help me communicate my idea to them, and they will convince me that I am heard, I'm understood. But the same person, the same human, will judge my character, my competency, my capability to do my job based on how well I am using English when I send them something in an email or in print. So why is that? What makes the same American human so unforgiving when they are reading my material as opposed to talking to me? It is the same message. Why is the same American so unforgiving of my not so perfect English? I think it is the whole human-friendly environment thing. When you're interacting with me on phone, you're interacting with me. When you're interacting with the same message in an email or in a print, in reading a book, Sharkano, looking at a website, watching this video, etc., you're not interacting with me, you're interacting with it. And it is not the same thing. Therefore, when you get someone on phone, especially in America, and if you're a welcome guest in the conversation, not an annoying pest barging in at dinnertime trying to start an awkward out-of-context conversation, but that's not what we are talking about. We are talking about you making a phone call to someone who would recognize you, who either socially or physically know you, you have had a conversation with them, they are warmed up by using other means of marketing, and you have a reason to contact them and start a conversation. Your conversation will be well received as long as the person on the other end feels that they will actually get something meaningful out of it. If all that happens on every telephone conversation, you will actually get a meaningful forward movement in your relationship. So hold that word and underscore it. Write it down if you can. Conversation. Every conversation that you have with someone on the telephone but they are talking to you, you're talking to them, and you're talking about something that will propel you towards a transaction or closer in the relationship. In my opinion, telephone marketing works as long as the lead is qualified, you are a known entity, there is a reason for the conversation, and the receiver feels that they will get value out of talking to you. In the next video, I'm going to share what I do before, during, and after my phone calls, how I train my team on the power of telephone, and the secret sauce, secret formula, the mathematical formula that I use in my business. And I teach this to my interns, my clients' staff, my clients' interns, and my clients' phone tigers. We don't call them telemarketers, we call them phone tigers. So in the next video, we are going to get on the whiteboard and draw out a mathematical formula that you could use in your business to actually grow your business by dialing for dollars. I'll see you on the next video.
