Elaunchers Testimonial: Attorney Martin Cunniff
In this short testimonial video, Washington, DC business litigation attorney Martin Cunniff (also referred to as Martin Kniff) speaks from the eLaunchers office in Germantown, Maryland about a recent two‑day brainstorming and strategy session he held with eLaunchers founder Parthiv Shah and his team. Cunniff, who represents large corporations in high‑exposure litigation, explains that he met Parthiv at the GKIC Info Summit and was impressed by his presentation and ideas, prompting him to schedule an intensive planning session. During the session they produced a mind‑map outlining an information‑marketing program that Cunniff intends to launch, and reviewed an Infusionsoft campaign that Parthiv helped set up. Cunniff notes his tendency toward analysis paralysis as a lawyer, but says the session moved him from abstract thinking to concrete implementation steps and a clear forward path. The video ends with a brief thank‑you from an eLaunchers representative, welcoming Cunniff to the "family."
