Nathan Martin, founder of Sound Wisdom Publishing in Pennsylvania, met Parthiv through GKIC and credits the Marketing to the Affluent seminar with giving him concrete strategies to target wealthy customers across his business lines. He plans to work one-on-one with Parthiv to reach untapped markets.
Hi, this is Nathan Martin from Sound Wisdom Publishing in Pennsylvania. We do business books and personal development books. I met Partiv last month. I had reached out to him through the GKIC website and found out he was the local chapter of GKIC, so we got together and Talked about a couple different ideas for our business, the book publishing world. And Partee had a million ideas, so we've definitely found a couple different new avenues that we want to expand our business into. I'm grateful for that. And this meeting that we just had today with the marketing to the affluent is fantastic. We hit part 1, and next week we— or next time we get together, I guess it's in July, We'll talk about the next part. But the application that we've been able to apply just this morning in talking about each of our businesses and how marketing to the affluent can be applied was fantastic. And Parthiv mapped a lot of different things out on the board and we were able to kind of walk through how that looks in each of our businesses. That's invaluable. I mean, we're definitely finding new applications and new ways to expand our business. And I'm grateful for that and looking forward to working with Parthiv one-on-one on some different things in our business to expand into new markets that we've not tapped into yet and to sequence some different avenues of customer relationships.
Thanks, Parthiv. Thank you.
