Parthiv ShahPresident, Dental Growth Machine/eLaunchers.com · Business Growth Strategist

Testimony: Denis Raczkowski (North Carolina Smiles Centers)

Name: Testimony: Denis Raczkowski (North Carolina Smiles Centers)
Uploaded: 2016-01-13T17:31:12+00:00
Duration: 2 min 12 s
Channel: Parthiv Shah
Description: In this testimonial, Denis Raczkowski (North Carolina Smiles Centers) discusses his collaboration with Pardip Shah of eLaunches to develop automated…

13 Jan 2016 · 2 min

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2:12

In this testimonial, Denis Raczkowski (North Carolina Smiles Centers) discusses his collaboration with Pardip Shah of eLaunches to develop automated patient‑marketing campaigns for their dental practice. Over the past three years they have created and refined multiple campaigns aimed at maintaining constant, automated communication with patients to improve retention. The original campaigns were built in 2012, but have been “rebooted” for 2015 to reflect newer marketing thinking. Denis explains how his copywriting is entered into Infusionsoft, and introduces key team members: webmaster Brandon Hess, video/graphics specialist Kathy, and Deepa, who reviews and fine‑tunes the copy. The conversation emphasizes the goal of keeping patients engaged and the collaborative process behind the campaign development.

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Hi, I'm Dennis Richkovsky and I'm here with Pardiv Shah and he's the owner of eLaunches. And about 3 years ago, my wife, Dr. Marcia Rementer, and I met Pardiv and we met him because we were interested in doing some marketing that would allow us to close the back door. So that our patients, once they're in our dental practices, would always have a constant communication from us, automated, so that they would never leave the practice because we ignored them for one reason or another. And over the last 3 years, we have put together several campaigns. They're all automated. We do a lot of copywriting. Imparta takes that copy and puts it into a software called Infusionsoft. And on this whiteboard behind us are some new campaigns for 2015. What we were thinking back in 2012 in many cases is no longer relevant. So as Pardip put it, we've rebooted the campaigns that we created in 2012 and we look forward to doing great campaigns for our new patients in 2015. I met quite a few people. I'm very good at working with people if I have a face and a name. And today I met your— I'll call you his webmaster, Brandon Hess, a fellow who lives in West Virginia and manages to find his way down to Maryland to work with us today. I also met Kathy. She does a lot of his video work and graphics, makes everything look pretty. And I met his wife again, Deepa, who went through with me page by page on much of the copy that I've written over the years to fine-tune them again for the new thinking about in 2015.
Great. Thank you very much for coming all the way from North Carolina, and let's have a great year in 2015. Absolutely. Alright. Thank you. Thank you. Yes, sir.