Elevating Your Consciousness and Redefining Wealth with Gordy Bal

Gordy Bal shut down his internet marketing businesses in December 2017 to launch a consciousness-raising fund. He defines consciousness through four measurable levers: mental, emotional, physical, and spiritual. He discusses investing in technologies like the Oura ring and Aura, plus strategies for financial resilience through yield generation, precious metals, crypto, and community capital.
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All right, Gordy, I'm going to start where I should start, every podcast. But I've never started one this way before. And that was. What was your morning routine this morning? How did you wake up? When did you wake up? How'd you wake up? What'd you do for the first hour? Did you eat breakfast? Like, break it down for us.
I want to try and impress and tell you how I had a miracle morning, but I have to tell you that I sat on the throne for a solid 20 minutes.
Okay. Wow.
All right.
I love the transparency. Yeah.
Funny enough, I get a lot of my, like, priming for the day done on, on the throne, AKA the toilet. So I just look over my calendar, what I'm going to be doing today. Is there anything I want to clear up? And then if there's any urgent emails or anything that I need to delegate, I get that taken care of. And then I have. So I've. One of the things that I've developed is a seven minute meditation. It's called a magic meditation. So I do that in the morning. It's like, you know, me being kind of like a hacker, I figured, like, how do I, how do I develop a meditation that gets me into a state in the shortest amount of time? So I do this seven minute meditation. It's called magic meditation. We can share that with, with your community. And then, and then I had a. This morning, usually I'll have like a black coffee, but then this morning I had a bulletproof coffee, so I had some grass fed butter in it because I wanted to prolong sort of like my cognitive faculties because I wanted to show up for you and this conversation and seem to be smarter than I am. So, yeah. And then, then I came, came to the office. I'm listening to a. An audiobook right now by Dr. Becky called Good Inside, and it's a book on parenting. That's one of the areas that I'm really focused on right now is this daily, like, journey of how to be a better father, how to be more present for my children and continue to do the work there. And so I was listening to that, came to the office, filled up my massive mug of water and with a heart on it to remind me for love. And then I got ready for this amazing.
I appreciate that, that breakdown. And so what time did you wake up, by the way?
Usually I'm up between 8 and 9, but I go to sleep late as well. So I go to sleep at like 1:32. So I'm embarrassed to say that because you're the 5am so here's what I'm doing.
I'm on a post it note right now. I'm writing Gordy Bell and I'm sticking it to a hardcover copy of the Miracle Morning. I'm gonna get that in the mail to you.
We're gonna uplevel. But no, man, I always say that there's no one wrong or right way. It's like you figure out what works for you and you're obviously, you've been extremely effective in your life, but thanks for not sugarcoating that, not trying to make it extra impressive, just being real. So here's where I want to start. And you and I were just talking, by the way, before I say where I want to start, I feel like we need to do like a Joe Rogan, you know, I think we have about 45 minutes right now. I want to do a Joe Rogan three hour deep dive with you. Like as I'm reading your book, the New Millionaires Playbook, which in full transparency. I don't know if I told you this, but I didn't love the title. It wasn't that I love the title, but I had just interviewed somebody on my podcast, Garrett Gunderson, about money, a money topic. And then like right after that, Akira Chan, our mutual friend, email or text me and said, hey, I've got this friend, he's brilliant. Gordy Bell, you got to have. Would you have him on your show? He wrote this book called the New Millionaires Playbook. I'm like, I just had a guy about money, but dude, I got a copy your book in the mail and it like, it's not about money. Like it's about elevating consciousness. And you talk about, you know, the government and preparing and you talk about your mental, emotional, physical and spiritual health. And you, like you. This book is a buffet both broad and deep in terms of the information that you cover. And that's why I feel like I'll probably have you back on here, you know, this summer, like in the next month or so, so we can go a lot deeper. Yeah, man. So I'm excited.
Yeah. Thank you.
So here's. I want to start just so. Just so people can get to know you a little bit. So your background is very diverse. And at 15, you dove deep into the world of Internet marketing. That was kind of your start. Like, I was a DJ at 15 on the radio. So you were. I was DJing. Much less financial upside. You, you were diving into Internet marketing. And then now I know you said in the book that it was in 2015 in a deep state of vision questing, which, by the way, I'd love for you to even elaborate on what vision questing is for our audience. And I'm asking for a friend, of course. But you realize that what our planet needs is conscious thought revolution. And your goal became to measurably accelerate the evolution of consciousness. And so you shut down all your business operations that weren't dedicated to that mission. So my question for you is, what is the realization that you had, like, how did you come to that? And what is a conscious thought revolution?
Yeah, that's a great question. You know, growing up to immigrant parents that moved from India to Canada, we didn't have a lot of money growing up. And so. And I've always had this innate curiosity about like, what are we really here for? What's behind the veil? What is life? What is existence really about? And as a kid, the meaning that I made was, well, it must be to make a lot of money that's gonna solve all the problems. And so being a kid of the Internet, I was lucky. I found inefficiencies in the digital marketplace and started developing technology that would conduct what's called arbitrage, which is called. So what I would do is buy traffic from specific ad engines and then sell them to other ad engines. And then there would be a margin. And then I was already starting to look at things like psychographic profiles to understand human psychology. How do you help them? You click an ad at a higher rate. And, and it was like extremely lucrative. And there was a point like I was, you know, generating six figures a day, which as a kid I was like, holy shit. Like, is this even possible? And now that I've kind of, even.
As an adult, I think that we'd. Most of us would have that reaction.
Yeah, well, I know it's.
Especially as a 15 year old kid. Man, that's wild.
It was, yeah. So, and then, So I mean, 15 is when I got started. That's not when I was generating. It was in my 20s that I started generating like the six figures.
That kind of Ye.
Yeah. And then, and then I ended up buying the domain ctr.com so I spent like 100/ grand to buy that domain because I thought I was clever. And I was going to build a software platform to help digital advertisers increase their click through rate.
So I'd build CTR's click through rate. Got it.
That's right. In digital advertising and marketing, it's a It's a success metric. It's one of the key success metrics. So the higher your click through rate, the better your ads and your campaigns perform. And so I started, you know, going on that whole path and this journey and then I just found myself extremely depressed. I went through this massive existential crisis. I was like, you know, I thought, I thought making a bunch of money was going to help me be happy and healthy, my family's going to be happy, like the world's all of a sudden, I'm going to be able to make it better. And I'm just realizing nothing's getting better. I'm unhealthy, I'm unhappy, I don't even want to get out of bed, like, like. And so I started really asking some of these deeper questions. First it was more around like how actually work? What is the three dimensional structure by which we all live and are governed by? What is power? What is politics, what is health care, what is education? What is the financial system? Like, how do, how did all of these systems come into existence that we're all sort of living and abiding by? And when I went deep down that rabbit hole, I kind of came to this realization that, you know, we're playing a game that's rigged and the game is rigged in a way where a select few benefit at the cost of everybody else and the planet. And so I was like, what the heck? Like why am I contributing to this game? Why am I playing this game? And that actually got me even more depressed. I'm like, this is, this is not a game I want to be playing. And so that's what led me to this, more of a vision questing which is really, you know, understanding who you are. What is your purpose? Why am I really here? And so instead of asking questions of how does the world work? I started asking questions of who am I? What is the nature of reality? Like how does reality actually get rendered? What are the mechanisms by real by which reality is forming itself through our lens? And how are we co creating that? What is human consciousness? And so in 2015, when I was in a deep state of vision quest, in a deep meditation, I got this unbelievably clear message that I still feel today. It was like my face was being held and it was like this clear message that was we don't need a higher click through rate, what we need is a conscious thought revolution. And which was so funny because then the seat, my CTR.com went from click through rate to conscious thought revolution and to your Question of what is a conscious thought revolution. Well, really, it's a. It's a call to action, to wake up and really understand that our thoughts are the most powerful currency we have to invest. Where and how we invest our thoughts is more important than where and how we invest our dollars. And according to a Stanford study that was done a few years ago, you know, we as humans are having between 40 and 60,000 thoughts a day, and we're not even aware of 95% of these thoughts. And so where and how are these thoughts operating? And most of them are in our unconscious and subconscious. So when they're in our unconscious and subconscious, they're helping govern and shape our reality in a way that actually isn't from our soul, it isn't from a higher state of our being. And so when you begin to conscious awareness to these thoughts, and you actually, instead of your thoughts having you. You're able to have your thoughts, you can actually architect your reality in a whole different way. You can become like the magician or the, you know, the wizard of your reality because you can use your thoughts as the Lego blocks of your reality. And so that's what a conscious thought revolution is. And that. That then morphed into sort of, you know. You brought up how I had this, like, massive moment where I realized that, you know, this rigged game that I was observing, I was an active participant in it. I was actually, I. I was pointing fingers outward and saying, you're, you know, they're screwing up the world and they're using power and money to hoard and control. And then I had to look in the mirror. I was like, oh, shit, I'm doing that. Here I am helping, you know, affiliate marketers and unconscious advertisers just help people sell more shit that people don't even need and isn't in their benefit. So I had this moment where. And I was so fortunate. My wife, she's just always had my back. And I said, like, I think I need to shut everything down. This is no longer congruent for me. And I was nervous and I was worried. All my advisors, like my business friends or master people that I was in masterminds with, they're like, gordy, you don't want to do that. You need cash flow. You need money. This is. And I was. And I said. And my wife said to me, she's like, babe, if we need to live in a tent for a few years, we got this. And for me, that's all I needed to hear. And so In December of 2017, I went to my business partners and I said, hey, if you want to continue on this journey, you're more than welcome to. I'm no longer going to be doing this. I'm going to shut everything down. If you want to take it on, you can take it on. And both of them looked at me and said, dude, we're in. Like, we're in for what? Like, we've been watching your journey and we know you're onto something and we're in. And here's where the crazy part happened. That was the first week of December in 2017. Two days later, my, one of my business partners who's been investing in a lot of our profits into crypto since 2014. It was like a set and forget strategy. So we never even thought about it. He's like, oh, Gordy, by the way, did you know that that crypto that we were investing, it's worth like million tens of millions.
It was like a crazy amount.
And it's just like, it was one of those moments where it's like the universe had your back. Like the universe was like, step into your truth. I got your back. And that basically allowed for the next, you know, few years to reorganize, re like pivot and reorient ourselves to this new organization, which is CTR now, which was, you know, launching a fund, a, a growth fund and a venture fund to invest in entrepreneurs and technologies that are dedicated to meas, measurably raise consciousness. And so how do you use data to actually measurably improve mental, emotional, physical and spiritual well being? And I talk about the crazy story of how I met these guys. Do you know Aura? The smart ring.
Yeah.
So after, after I developed that thesis, I met the CEO through some serendipitous occurrence and we ended up striking a deal. We invested like a million bucks into them. When they were worth, you know, they were a tiny company nobody knew of, they were worth around $20 million. Fast forward, today they're worth over two and a half billion dollars. And we're able to go back to our investors and say, hey, not only did you just make a massive return on your investment, but more importantly, look what happens when you put your money to actually help people's well being. And so then we ended up launching like, you know, raising over $10 million and investing in some really epic companies and founders that, you know, and it's allowed me to really.
Change the game of venture capital because after I dove into the world of venture capital, man, talk about unconsciousness.
It's really just bottom line, right. It's like, okay, so what's your return on? Okay, great, so we're going to invest, right? That's it. They're just looking at the dollars.
That's it. And the end. The part that made me the most sad was seeing how founders are being treated. They're just being treated as pieces of like, you know. Exactly. That can be extracted from. And so it was. And so I've kind of developed this reputation in the founder world where I'm like, I'm not, My first question is, isn't what are the numbers? My first question is like, how are you feeling? What's going on for you today? Like, what's really going on? And, and when you see like the nervous system all of a sudden go from like fight or flight to like parasympathetic, they just feel so much more open and then they're able to actually operate at a different level. Because what I've discovered is our business is a byproduct of our state of consciousness. And so if there's shit we're not working on inside of ourselves, it shows up in our business in some way. And so that's why the real work that I've discovered is what we're talking about. It's like, like this is what I, I, I get your point about like the name of, you know, I use it as a Trojan horse. The new millionaires playbook. Sure. It's not about money really. It's about, define redefining wealth. And the new millionaire is somebody that isn't trying to chase millions of dollars, but rather positively impacting millions of lives. And firstly, by discovering their true purpose, connecting back to their soul and, and realizing what they're really here for, and then measuring their MEPs. I call it MEPs. Mental, emotional, spiritual well being. So you actually have KPIs to measure these, these areas that are indicative of your state of consciousness and then using that as a force for good. And so that's, and as, as we're having, you know, $70 trillion of wealth move from the boomer generation to millennials and Gen Z, this wealth transfer is looking for a new kind of energy. It's looking for a new kind of consciousness. And so it's, it's incumbent upon people like us to do the work, to become stewards. And she, this massive amount of wealth and that requires a new game to play.
Yeah, man. So many directions that we could go.
So, and I want to talk about, I want to talk about the economy and stuff, but let's start with the consciousness piece.
Can you talk, like, in simple terms, explain it to me as if I'm, you know, I'm a third grader. What is human consciousness? Like, how would you define it? And the reason I'm asking is, you know, my mission, the Miracle Morning mission, is to elevate the consciousness of humanity one morning at a time. And I originally, it was change 1 million lives 1 morning at a time. Then when we reached a million people, I'm like, well, I have to, you know, is it now going to be 1 billion? But I thought, in fact, it was a moment of vision questing. I don't call it that. But it was like a deep meditation when I got how the Miracle Morning elevates a person's consciousness. And if we are getting millions of people to start every day in a peak. MEPs physical, but I call it physical, Mental, Emotional, and spiritual. Pies is my acronym. P I E, S. Right. So, yeah, you and I are just soul brothers, dude. But, but, but anyway, then as we elevate our own consciousness and we're doing it at scale, then one person, one morning at a time, the consciousness of humanity is being elevated. However, whenever I talk about that mission, I always have to kind of explain like, well, okay, well, what is human consciousness? How do you define that? And there are different ways of defining it, you know, but. So I'd love to hear your definition is. You're, you're, you're on this mission for this conscious thought revolution. What is human consciousness in a way that we can all understand?
Yeah, well, there's one way that's ununderstandable, so I'm going to quickly touch upon that and then I'll get into the more pragmatic. So consciousness in itself is actually a bit of a triggering word in a lot of spaces and places because it's hard to grasp. And we're using language to try and describe something that is unlanguageable. It's like the infinity of the universe or all of existence, there is no language is finite, but all of existence is infinite. So to even put words to something like that in itself, and whether in your own lexicon, you call that God or you call that Spirit, or you call that Universe, like, there is no, there is no word that can encapsulate that. So that's the first thing I just want to say.
I appreciate that.
Yeah. In a more pragmatic, practical way, really, your state of consciousness is your state of awareness.
Yes.
How aware are you in this moment? Yeah, not Tomorrow, not yesterday. Right here, right now. Even if you're listening to this, how come aware are you? How aware are you of your thoughts? How aware are you of your body, your system, your nervous system? And how do you get more aware? What are the ways in which you can bring more awareness? And awareness can be expanded. It can be expanded infinitely. But part of our human condition is we're contracted because of all of our programming, all of our trauma and our, our simp. Our nervous system is in sympathetic for most of the day. So we're always in fight or fight. We're thinking of what we have to do after this call, what we had to do before. And so in order for us to raise our consciousness, it's really the ability to slow down time.
Part of that is actually using your breath, even in this moment right here, as you're listening, just slow your breath down and take a deeper breath.
And as you do that, you. But your experience.
Of experience shape shifts and you can start noticing different things. Maybe a part of, in the back of your head there'll be a tingle, maybe you'll notice there's a sensation in your body and so you can become curious around these things. And so this is your state of consciousness in any given moment. And the way you react, whether it's inside of relationship to somebody else or even relationship to yourself, the way in which we can improve that is by raising our own consciousness and becoming more aware. And, and part of the work there is to excavate and look at all the parts that are present inside of you that are not conscious. Some, you know, Carl Jung, famous psychologist, called this your shadow. And so part, and this is hard work because your shadow does not want to be seen. And sometimes when you have to look at it, it's extremely uncomfortable because you face all these aspects of that are still playing their role out in different places. And only can you heal them by looking at them and then integrating them, welcoming them. Because your ego or your shadow is operating alongside you all day, every day. And in a lot of ways it's maladaptive. It's a way that isn't in your highest interest. It's not in the highest interest of your soul. And so this is why I call it maps, because those are the four, what I've discovered as four indicators. These are four levers that we can pull to measurably raise our consciousness. First again is mental. So how do we, how do we assess our mental well? Being well, first and foremost is just look at the quality and depth of Our thoughts. Are our thoughts empowering us or are they disempowering us? And if you actually audit your thoughts and if you had like a Fitbit, which is something I want to invest in. So if you know anybody that has a Fitbit that can measure your thoughts, that's something super cool. Okay, so you could audit your thoughts and start seeing like are they empowering or disempowering? And then emotional wellness is like, okay, am I actually feeling my emotions or am I numbing them? Am I even aware of what emotion is present? And especially for a lot of men, it's, we've been conditioned and trained not to feel emotions. If we feel emotions, we're weak. But what happens is they end up getting back logged and they become some kind of, you know, using a computer analogy, they become like a virus or they become code that's no more supportive for our well being. And then physical, I mean that's, that one's easy. And has become really powerful over the last five years with our friends like Dave Asprey, who's come out with biohacking ways to look at all the biometric data to see like am I using my body as a vessel for my soul or am I just using it as something that I can beat up and use to, you know, go dirt bike riding? And then the last is spiritual wellness. And what does that mean? Well, the way I look at that is really the depth and quality of your connection to yourself, to others and to the natural world. And so if you're not connected to yourself or others with depth and reality and you're still occupying many masks, then it's going to be hard to really have a connection that's, that's beyond the superficial three dimensional. So I'm, this is part of why in, in my venture fund I'm continuously looking for entrepreneurs and technologies that are building tools and technologies to, to measure these things. Because if you can improve mental, emotional, physical and spiritual well being, those are all indicative of a higher state of consciousness.
I love that explanation. And the first word that you shared consciousness is awareness. That's how I always describe elevating your consciousness is elevating how aware and intentional you are, which to me the two go hand in hand. Because when you become more aware of how your thoughts, your words and your actions are impacting you and the people around you, then it's hard to turn a blind eye to that. Like you almost automatically intention follows like, oh, I never realized I was thinking those thoughts, those disempowering thoughts. Or treating my spouse this way, or now that I'm aware intention naturally follows. I want to be more intentional about how I think and how I act and what I say and so on and so forth.
You're so amazing at like bringing it down. Like, I feel like I stay too much in the ether and sometimes it's hard to grasp. I feel like you've done such a great job in making it accessible for everybody. And what you just described, there's, I'd say there's one piece in the middle of awareness and intention as well. It's attention. And so it's like awareness. And then we. Attention is like the light now, the light, the flashlight. And then we get to actually see where are we putting our attention now that we have expanded awareness. And then we get to use intention to bring forth what it is that we, our soul or our spirit or our greater self wants to bring. And so I, I'm. Yeah, I'm just, I'm feeling a lot of gratitude for like, I'm like, man, I, I need to like figure out how to say this in, in your way, because it's way I'm here. I am like, you know, you're like talk to me like I'm 6 years old and I'm talking to you like you're like this 80 year old stage of like, yeah, that, that might not work.
Yeah, no, I, I appreciate that. And you just put that really well. That in between awareness and intention is attention. And when you first said that, my first thought was, well, no, no, no, attention and awareness are the same thing. That was my internal immediate response. But then as you explained it and I'll use my superpower is simplifying things. Like I've realized that throughout my life. It's like taking concepts that are complex and hard to understand and simplifying it was like, hey, here's ABC. 1, 2, 3, here's how you do it. So with attention, here's what came up for me, which is awareness is, oh wow.
I'm doing this or I'm not doing this. However, it's real easy to go from awareness to man, that sucks. Anyway, back to norm, back to doing the same old thing, right? So attention is the, oh, now I'm going to take my consciousness and like that flashlight, I'm going to choose to shine it on that awareness that just emerged during my magic meditation or miracle morning or whatever, right? And it's like, okay, now I'm consciously choosing where to focus my attention. I'm going to focus on this Thing that I became aware of and how can I get better at this thing or I'm going to understand deeper where I'm not showing up and how I'm not being my best self. All right? And the amount of attention I invest on the thing I became aware of then will feed fuel the intention to make a difference. Right. And if anybody's listening, like, think about it, if you only put attention on it for six seconds or five seconds, you're not fueling your intention with enough fuel to really make a change in your life. Right.
Wow. Yeah. That's brilliant. I mean. Yeah, I'm gonna rewatch this just so I can extract that. And you said it perfectly.
There you go, man. Yeah. And if you want just to repeat for me, it's elevating your consciousness. Being means becoming more aware and intentional about how your thoughts, words and actions impact you and the people around you. That's how I define elevating consciousness. So, yeah, there you go, dude. We have a lot to learn from each other. So this, like I said, we had a lot to talk about. In fact, I know you're coming to Austin for a mastermind that we're going to be at, and I do think you and I need to get, you know, another like an hour long call, just the two of us and either before, after, you know, or get together during. But yeah, yeah, we'll figure it out. But man.
I'm aware now of how much, Gordy, you and I need to connect more, which you've already said. So I'm going to put more attention on that and intention to make sure that we do that. So I just, I just, I just made it public for everybody listening.
I want to shift gears a little bit. Like we could go, you know, we've got another 15 minutes and we could go down this same path that we're going on talking about the importance of. Of, you know, you talk about thinking your own thoughts and, and you know, that's about being intentional and about what you think. And that you said earlier that, that. That our thoughts are. Are something. How do you say it about our. Are the greatest currency that we have or something like that.
That's right. Yeah. Our thoughts are the most powerful currency. Currency, where and how we invest them.
Is so we can go. We could spend all day there. But there's a topic that I want to talk about that I think is really relevant for people right now. I saw your 10 minute talk for Genius network. I mentioned that to you. I was watching it today. And anybody that hasn't seen that, by the way. Go to YouTube and type in Gordy Bal G O R D Y B A L. I think for me it was the first or second video that came up. But it's. Or you can type in Gordy Bell 10 minute talk or Genius Network Talk, but that's what you're looking for. It's a phenomenal, phenomenal message. And you answered the question, how do we create a life in a world that is not dependent on the government or banks? And so here's where I want to start. I've heard you say that our recession right now, that we are in relatively early stages of and it could become a depression. And I think that everybody listening, most people listening are probably feeling that they might be feeling it in their pocketbook, their income, their bank account. I think that collective consciousness right now we're aware, like, man, something's, something's off and we don't feel like we're heading in a great direction right now as a country. You know, the global recession. There's just everybody I think is feeling it. And so specifically, I've seen somewhere that you said the rate of inflation is 8.6% right now. So if you're listening, think about this. That means that if you and I aren't earning at least 8.6% on our money right now, we are losing purchasing power. $1 today is worth less tomorrow, less the next day, less next week, next month. So I wanted to ask you, what do you recommend people do to combat, combat inflation? Let's just like start there. I know in the Genius Network talk you share four things that you're doing. What are some of those things that people can consider, research further and apply?
Yeah, I mean, you just nailed it. This idea that if we're not earning at least 8.6% interest on our money, we're actually losing money. And so first and foremost is really finding ways to generate yield. So if you already have savings or investments, take a look at what your annual yield is. And if it's not at least 8.6%, you need to find other options. And so one of the things that I'm really excited about is every single one of us have an opportunity to create our own bank. You know, that sounds crazy, but what I mean by this is as this 70 plus trillion dollars moves hands over the next few years, it's looking for outlets for where it can serve a higher purpose. And so you as an example, go and launch, you know, the Miracle Bank. And all that means is a pool of Money, a fund, so to speak. Like I can walk you through a model where you can create the Miracle Fund and then all of the people that are aligned with you can deposit their money into the Miracle fund, including yourself. And I would invest in that one. And then now all of a sudden, instead of bankers just going and, you know, doing fractional reserve and going, lending it out to make their money, you can decide with your community, and this is key is working together with community. We need to come back together with community and not just live in our solo sort of, you know, bubbles, but you get to now deploy that money with community into projects that a not only make impact but are designed to win financially. And so if so the perfect example I give is like the Aura deal that we had set up. Like when we invested in Aura, what we did is we set up our own fund bank and we brought in our community. So people that are, you know, health and wellness influencers, people that are able to help increase the sales of this company that we really believed in. And so not only were they able to generate ongoing yield from say affiliate commissions, so they were generating cash flow. So all of our biohackle friends and sort of our friends in the wellness space, they were promoting Aura and they were promoting it with integrity because it's a legit product that actually helps. And they were generating cash from that plus their investment into the fund, the bank increased exponentially. So that's an example of ways in which people like us have the opportunity to play with capital in a different way. Instead of going and putting it in your Wells Fargo account and letting them make massive amount of money while you lose it. Let's innovate. Let's come together as community. Let's develop a thesis. Different community leaders will have different theses based on how they wish to express their movement of money. And so I think that's going to be really key. And the thing around the community is really important. It's like, you know, things are, I hate to say it and I'm the eternal optimist, but things are about to get really ugly and weird over the next few years. Like these last few years was just a trial run, like the, this whole fiat currency game. And you know, it's the largest Ponzi scheme that's ever been created and it's on its last legs. This is why you're seeing a lot of like weird things happening in geopolitical landscape where there's these large power grab opportunities that are happening because they are trying their hardest to maintain as Much power and control and they're also trying to control the narrative. So when you hear things like, you know, put your. Put trillions of dollars towards carbon credits and climate change and you know, DEI and which is, you know, exclude diversity, equity, inclusion. Exactly. And although philosophically these sound great, if you look under the hood, it's the same power players that are using these to pander to the next generation, but it's this, if you look at like, so, you know, to name our, you know, brilliant Bill Gates as an example, you know, he has now become the largest landowner in the United States over the last five years.
Farmland specifically.
What's that, sorry?
Farmland.
Specifically farmland. Exactly, exactly. And so when you start looking at these things and you start noticing that on one hand there's these specific narratives being pushed out around carbon and climate, and then you look at the same players that are accumulating for private use the largest amount of farmland, you can see what's happening in the game that's being played. And I think it's really important for us to like ensure that we're being protected. Like, you know, and we will probably see another situation, whether it'll be like some kind of global cyber attack. We'll probably see something like that in the next couple years, because what's going to happen, and you can, we'll touch back on this in a couple years and you'll be like, oh man, I should have listened to that. But there, what's going to happen is there's going to be a switch over from fiat currency to digital currency. And it's, and, and it's going to be some kind of central bank digital currency that is going to be government controlled. And it's really important for us to have the, and this is why I love like crypto and blockchain, because people like us have the opportunity to create our own currency. And in order to do that, it's. We need to have our community. We need to, whether it's get our own farmland or as communities, we bring together our own piece of land and property and grow our own food and actually start learning some of the ways in which we can live off grid. So if a cyber attack, like when, when the COVID thing happened, like there was, I don't know, was it like two or four weeks or something? Everybody was on lockdown. Like that was a trial run. Wait till this. Whether it's a cyber attack or some kind of nuclear threat or whatever will be used as the final kind of push. Exactly. And so we got to protect ourselves And I know I'm like the last thing, I'm not a prepper. But the truth is it's going to be important to have that. And it's not just toilet paper we're going to need.
Yeah, well, it's funny that prepper is a bad. It's become a like conspiracy theorist. Like if you ask questions, you're a conspiracy theorist. Or I'm a thoughtful human being that doesn't just trust what, whatever you say. If you prepare, you're a prepper. Like, or I'm a dad who wants to look out for my family and make sure that they're protected in the worst case scenario. Right. I want to circle back to the, one of the things in terms of what people can do. And I will say this, I'm going to call out that I do think you were speaking a little bit high level there and forming our own bank and this and that. So I want to, I want to bring it back to something you said in the Genius network talk, which is you talked about precious metals. And I do think that that's an important piece. If anybody is wondering what do I do with all my cash in the bank? Diversifying, putting a percentage in bitcoin. Right. And I'm not a financial advisor, let's throw that disclaimer up there. But putting a percentage in crypto, even if it's a small percentage, putting a percentage in precious metals. Right. Gold and silver have stood the test of time and they have real usefulness. So unlike paper currency, that's just the fiat currency experiment that you talked about, that's on its last leg. So getting some precious metals, transferring some of our deep. And by the way, keep in mind, I've been following gold for years. And for years people have said, hey, to keep up with inflation, to be able to protect your wealth, buy gold. And while the dollar, the value of the dollar over the last last year or many years, but right. It's continued to go down. Gold is at an all time high. So if anybody would have listened to those people saying, hey, invest in precious metals. And it's not to get rich. You don't buy precious metals because it's gonna, you know, it's gonna 10x right. Like Bitcoin might. You buy precious metals to protect your wealth because it's not going to, you know, it's not gonna have the same consequence as inflation. In fact, it typically does better as it is now anyway. So I just want to throw out a couple of practical tips that you gave in that Genius Network Talk for people. Right. Invest in precious metals. I encourage, you know, potentially getting some crypto, but only, I always say only as much as you're willing to lose in terms of crypto. Right. Because it could go to zero. Right. There's a lot of reasons that it won't. And financial institutions now that are even mainstream or investing, but you know, it's an unknown. It's a very much an unknown. And so, so I listen to the financial folks that say, hey, only invest as much in bitcoin as you're willing to lose because we really, we don't know. But any thoughts on the precious metals? Anything to add on precious metals? Crypto and even real estate obviously is a great way to store value.
Yeah. For precious metals, you want to have a couple different ways to invest. One is to actually have physical large amounts that you can put into a safe or some, some kind of third party that'll hold it for you. There's different places in the US and Canada that do that for you. But you actually, again, like I, you know, risk sounding like a prepper, which is not a bad thing, as you pointed out. But actually having small denominations like coins on hand will be important because if, if say the grid has gone down and you need to transact, that'll be the way that people will transact. And, and you know, back in the day the dollar was backed by the gold, by gold, and now it's not. So that's still valuable. And then, and then on the, the crypto side of things, I think it's really important to know and to your point, yes, like, don't go all in because it's extremely volatile and it's extremely nascent, but at the same time just realize that we are going to be moving to a fully digital currency in the next few years. And right now if you look at the total global supply of just money and you look at the relative amount of global market cap of crypto, there's I believe it's 15 to 20 times more still to go. So that just means that the digital currency version, so even if you put it in Bitcoin, which will get opted in by CBDC anyway, you still have 15 times to go up in your investment. So whether that's going to take one year, two years, three years, I think it still will be choppy over the next couple of years. But it's a good way to protect yourself because if, if you're sitting on just cash and dollars like literal dollar bills, those are going to be worthless. Like you might as well use that for toilet paper in a few years.
Yeah, yeah. No, I mean, it's headed. And hyperinflation. I've studied hyperinflation, which we won't. That's a whole nother can of worms. But that's where, you know, all of a sudden, you know, it might cost you $1,000 to buy a gallon of milk, and then it might cost you $10,000 six months later to buy that same gallon of milk. And that's happened in every country where they've printed money at the rate that we have. And so it is a very realistic possibility. And to your point, we have to unplug from this Matrix. You talk a lot in the book about unplugging from the Matrix and that we've got to. Either you're going to plug in and be like Cypher, that character in the Matrix that says, I know it's not real, I know it's all bs, but I just want my steak and wine. So I'm just going to play along. And for those that want to do that, great. But for me, I want to be a sovereign human being that is able to live a free life as God intended. And I know you are, too, so. So, Gordy, any closing thoughts before we wrap up? And then I want to mention your book and, and, and, and tell people where to find you.
Yeah, I'd say my closing thoughts and invitation for everybody is these next few years are going to be really important to connect to your spiritual essence as we as this, you know, world of exponential technology and artificial intelligence proliferates and the world gets more and more confusing, and humans are going to be clamoring for a connection to their spirituality, whatever that means for you, and it's going to get harder and harder and harder. And I don't know if you've seen ChatGPT 4.0 yet, but it's insanely scary. It's literally like that movie Her. You can now have a conversation with it. So things are going to get more confusing. And I'll quickly just say that the decade of the 2000s was the year of physical awareness. So a lot of fad diets were coming online, like the Atkins and the Weight Watchers and all of that. And then the 2000 and tens after the global recession in 2008 was the decade of mental health awareness. So a lot of mental health awareness programs started coming out and people became more aware of that. And then this decade, the 2020s after the pandemic, really became around emotional awareness, and people Starting to realize that, wow. I need to have more empathy, I need to have more compassion and I need to look at my emotional body. And 2030 is going to be the decade of spiritual awareness. And so, so we're ahead of the curve right now. And my invitation is really find what that, what that means to you and start connecting to your deeper self. Connect to your soul. Ask what your deeper self wants. What does that, what is that essence that's asking to be coming forth? Because it's just going to be harder and harder and you deserve it. And you, you owe it to yourself.
Yeah. Amen. Gordy Bell, I appreciate you so much, man. I have a lot of love for you, brother.
Oh, thank you. Likewise. I love you too. I'm so excited for us to continue this journey together.
Yeah, we are just getting started. If y', all, if you're listening right now, I encourage you get Gordy's new book. It is, it will blow your mind. Everything we talked about today and then some. I mean he covers everything from gold, bitcoin, mental, emotional, spiritual, health, conscious, thought revolution, I mean, you name it. And finding your purpose. There's a big part of the book that's on finding your purpose and you walk through how to do that. And then I love the biggest for me was really taking control of my thoughts. I think that was my biggest take. In fact, I'm reading the bullet points here of what you're going to get from his book. The new Millionaires Playbook. Unplug from the matrix. Discover your purpose. Measure your mental, emotional, physical and spiritual well being. Find your ultimate mission. Build resilience, resources and relationships. Become a wealthy spiritual warrior and expand your consciousness. The book is the new Millionaires Playbook. Seven keys to unlock freedom, purpose and abundance. Available where books are sold and Gordy, anywhere good to connect with you online that you point people to?
Yeah, you can follow me on LinkedIn or Instagram or go to my website ctr.com you can learn more there. And then our, you can learn about our fund as well. So if you're an entrepreneur who has a game changing technology that's measurably raising consciousness, then reach out to me and we can see how we can support you.
I have one of those, man. So we're going to talk about that too. All right, goal achievers and members of the Miracle morning community, I love you so much. Thanks for listening today and I'll talk to you next week. Take care, buddy.
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