A short motivational monologue by Hal Elrod arguing that the practical foundation for building a big business and meaningful life is simple: start with love. The speaker recommends deliberately treating the person in front of you with love (including a brief self-directed practice inspired by Og Mandino) to transform everyday interactions and open future opportunities.
Chapters
How do you build a big business? How do you get a movie done? How do you get hundreds of speaking events or a couple bestselling books? I don't have a clue. Like, let me tell you this, Love the one in front of you. You do that and it will open up the next door that you cannot open up. It will open up the door behind that one that you would have never gotten that one. It will open up one behind that that you could not have kicked through. There's a guy who wrote the World's Greatest Salesman, Ogmundino. So, by the way, leaders, if you want to become the world's greatest salesperson, do this. He says in silence. And to myself, I say, I love you. Though spoken to myself, it unwrinkles my brow, it shines through my eyes, it brings a smile to my face, and it echoes in my voice. And so if you're wondering, man, how do I even live? Love, again, hard, I don't have a clue. But if you can say to yourself before you order the coffee, I love you. And there's nothing you can do about it, changes the interaction. With a barista, with Uber driver, with a spouse, with a business partner, with a child, with a potential client and prospect. I beg those of you who are trying to build up a big business and a big life, start with love.
