Cheryl McColganFounder, Heal Nourish Grow LLC · Events, Content and Marketing, Podcast Host.

Tips to Reduce Alcohol and Free Dry/Dryish January Challenge!

27 Dec 2024 · 1 min

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In this segment, the presenter shares recent survey data indicating that roughly 75% of U.S. adults engage with Dry January in some form, though many fall off their resolutions. Sunnyside offers a two‑track Dry January system: a fully dry path (chosen by about 32% of participants) and a non‑fully dry path (chosen by about 68%). The speaker argues that framing Dry January solely as a dry challenge excludes many potential participants, so Sunnyside’s inclusive design aims to accommodate anyone who wants to reduce alcohol consumption, even modestly. Regardless of which path participants select, the program reports a significant decrease in drinking levels.

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So let me start by saying that, um, 75% of US adults will partake in Dry January in one way or another. That's what the last couple years of surveys have said. And a lot of people are saying that because they're like, yeah, I'm gonna cut back a little bit, or I'm gonna track my drinks in a spreadsheet. And I think most people say I'm gonna do Dry January and they fall off. What we offer at Sunnyside is a system for doing Dry January, and we want to offer you challenges that you can choose. The first is going fully dry. About 32% of people that did have done our challenges choose the fully dry path. A full 68% actually opted to do the non-fully dry path. And to me, this shows that when we talk about Dry January as a dry challenge, that's actually excluding so many people from even trying. What we want to do is make Dry January feel super inclusive to anybody. That has an inkling that they might want to drink a little bit less. And we found that it didn't matter which challenge you signed up for, you still saw a significant decrease