Why You Should Incorporate CBD into Your Wellness Plan, Episode 17

Alright, welcome everybody. Today I am joined by Dr. Jim Collins, and he just wrote this excellent new book all about CBD, and I am really excited to chat with him today. So, um, Dr. Collins, I'll just let you kind of introduce yourself and give some background on how you got into gerontology, and then we'll go from there.

Yeah, fantastic, Cheryl. Thank you so much for having me. I appreciate it. Um, I kind of knew what I wanted, uh, to be early in life, My father was an electrical engineer and my mother was a nursing assistant in the same nursing home for 30 years. Oh wow. Yeah, long, long time. So it's a bit, it's kind of a funny story, um, and it's related to the movie Driving Miss Daisy. But I was driving Miss Mary. So my father worked in the afternoons, um, and my mom worked at, uh, 7:30, 8 o'clock in the morning until 3 or whatever. So My father made me a deal. He said, "Son, I'll buy you a car the minute you turn 16, but you have to drive your mom to work and you have to pick her up after work." And I said, "Oh," 'cause mom didn't like to drive. But my high school was over here. The nursing home was approximately 6 minutes away, so it was no big deal whatsoever. So I got out of school, high school, about 30 to 45 minutes before my mother got off her shift. So I'm a very social person, so I didn't wait in the parking lot listening to music or anything like that. I parked the car, I went into the nursing home 5 days a week, and I was just amazed at what I saw. Elderly people who were very wise, very cognitively alert, but they had physical illnesses. And then there were elderly people with Alzheimer's disease, neurodegenerative conditions, Parkinson's, Huntington's. So I was introduced to all of that at an early age, and I was fascinated and freaked out all at the same time within the nursing home setting. So I knew what I wanted to do. I wanted to work with seniors and older adults in some capacity. I didn't know that I would become a gerontologist by any means whatsoever, but After high school, I went right to college and they didn't offer a degree, a bachelor's degree in gerontology. So I put together my own degree and I took it to the dean and the dean said, "You're crazy, but if that's what you want to do, I'll sign it." And he signed it. And I put together the very first degree in gerontology here in Youngstown, Ohio at YSU, Youngstown State University. Called Applied Gerontological Studies. And from there I went to graduate school. I started consulting. I went back for a PhD, and now I own an online learning system for senior care healthcare professionals. And I trained live prior to the pandemic. I was out and about on stage, in a car, on a plane. Because I love live presentations and training people and educating them on all the newest ways of staying healthy and the gut-brain connection and how to reduce your risk for Alzheimer's disease and treating the body in natural ways. So all of that led to an interest of mine in medical cannabis. I started reading study after study after study, became convinced that it was very effective. And then I said to myself, well, I'm not going to recommend medical cannabis to seniors and older adults or licensed healthcare professionals because of the THC. That led me into the world of CBD several years ago. And after reading 500 or 600 medical studies, academic journal articles on the health benefits of CBD, I said, I have to start my own company. I have to make sure it's the greatest product, and I have to write about this and get it out to the world because there are natural solutions versus so many prescription medications that all come with side effects. And the older we get, the more dangerous and/or deadly those side effects can be. So that led me here where I am today.

Right. And it's— I think it's really exciting that you took this on. So this is just so people can see, this is an example of the CBD oil that you have produced and it's third-party tested, kind of all the things. If you really do research into supplements, there's, there's so much garbage out there. Oh my God.

Yeah.

And, and not well produced. Um, but your particular product is full spectrum. It's got all the things that you're looking for when, you know, once you start to dive into this whole CBD arena.

Right.

You know, because it can be made with solvents, it can be— there's a lot of things that can adulterate the product. So maybe if you could explain, I'm sure some of that is the exact reason why you've developed Sapphire Essentials.

Yes. Not all CBD products are equal, as you know, Cheryl. So some are coming from out of the country, who knows what are in those products. Some companies use CBD isolates, and isolate is ineffective by itself. So being either full spectrum or broad spectrum means that we have all of those cannabinoids, phytocannabinoids, working together synergistically. And we know through science that you need all of the molecules working together with terpenes and with vanilloids and other things that are in CBD. So we use the best source, organically grown, cleanly extracted, very natural, and 100% THC-free. That's a very important thing for us because doctors, nurses, chiropractors are using our product and they cannot afford to have a THC-positive on a drug screen. So we had to use the best product that we possibly can. And another thing that differentiates, um, CBD companies is the actual volume or the amount of CBD they put into the oil, because you can fill it with coconut oil and grapeseed oil and hemp oil, and all that stuff is nice, but it's not giving you the amount of CBD that the body requires. And that was a must for us. They have the highest amount possible. So some companies get in trouble, you know, somebody tests their product, they're saying 70-80% CBD and it's 27%, it's 32%. Ours is guaranteed between 70-90% CBD, which is very high for the market.

Wow, that's amazing. Yeah, so that is one reason that it is— when we first started talking, you know, because I've been approached by some other CBD oil companies, and when I look at their website and look at the background, I'm just not super happy with how they're being produced and everything.

Um, I feel special then. Thank you.

Yeah, no, I always appreciate high quality products and they're not always that easy to find. Um, so did you do— I'm assuming at some point, um, both of us being older adults, myself I talk about this a lot on, on my content. I'm 48, I'm fighting aging every step of the way. So there's a lot of things that I do to try to, you know, do anti-aging, disease prevention, things that promote autophagy, that sort of thing. And I did actually read in somewhere in the book it mentioned autophagy. So I'm just wondering, like, as you were developing this product, did you start to play with it yourself at all? And what were maybe some of the things that you noticed from using CBD prior to that?

That's exactly right. So as a gerontologist, I'm always trying to slow down the aging process or give the body what it needs to age at an optimal level throughout our lives. And aging is not the problem. Developing diseases is the problem, you know. So yes, I experimented on myself. My wife experimented with it. We're 55. My wife is 55. I'm 55. And she started to go into menopause about 2 years ago. And the hot flashes and the night sweats and waking up in the middle of the night, all that. So in my studies, I said— and her name is Annabelle— I said, Annabelle, I would really like you to try this because I do understand that the phytocannabinoids found in CBD oil or other CBD products help to feed the female reproductive system and the cells of the reproductive system. And there are actually receptor sites throughout the reproductive system just sitting there waiting to receive something nourishing to it. But we haven't had hemp in our diets since the 1930s when the United States government made it illegal. So there's this big comeback now. So, uh, the experiment went like this. Uh, the experts say start with 25 milligrams a day, target a symptom Take it for 5 to 7 days. See how you feel. Write it down. Journal it. Do whatever you want to do, but really monitor a symptom. Don't go crazy. Just pick something, right? So she chose sleep. She had, you know, menopause brought upon her pretty bad insomnia. So we started with 25 milligrams for a week. Nothing. The rule of thumb is to double the dose. So we went to 50 milligrams per week.

Nothing.

She doubled it again to 100 milligrams, which is not difficult to take. We have a 1,500 milligram bottle and each dropper holds 50 milligrams. So she would just do 2 full droppers. She's sleeping through the night. She's sleeping through the alarm. She has never slept better in her life. So while she was monitoring the symptom of insomnia, it took 3 weeks. She started to notice something else. Her hot flashes reduced by— these are her words— 85%.

Wow.

That is incredibly significant. Incredibly significant. So those were her results. Extremely good results. So I have, you know, I'm 55. I have some aches and pains, but not that much. With me, I'm a high-energy person, so, and I like to maintain that high energy throughout the day. Like right around now, 2:30, 3:00, 4:00, it's like, you know, the crash, the late afternoon crash. So I hate that. I don't want to get another cup of coffee. I don't believe in power drinks with all the sugar and the caffeine in it. I think those are really bad for you. So what I started doing in the morning is we have Super Drops. And Super Drops are actually not oil. They are water-based. They're water-soluble CBD drops, and they look like Yoo-Hoo, that chocolate milk drink. Yeah, yeah, chocolatey looking. So what I do is I put just 4 or 5 drops, not droppers, drops in my coffee in the morning, and It feeds my endocannabinoid system and I am full of great energy, bright, on target, I think clearer. So it wasn't— and I don't notice pain. As a matter of fact, if you, if you feel pain and you notice it, sometimes the pain actually gets worse. Have you heard that? If you focus on your pain, it exacerbates. I didn't even think about being painful or uncomfortable at all. So that with the energy has been my success story with our product.

And then since you did that, and I think one of the applications you mentioned in the book that I was really interested in because I have this, is osteoarthritis. And so many other things that you mentioned like Parkinson's and, and some of the other, um, you know,— I guess for lack of a better word, just, you know, diseases of old age that are more likely to be just from aging. Have you any other interesting stories in your time of experimenting with this where people took it and kind of got relief from various other issues?

Yes, absolutely. As a matter of fact, this is, this is a good story. It's a sad story, but then it gets happier. So I know of a wonderful licensed professional, healthcare professional, who doesn't live in Ohio, lives in another state near Ohio, and has a very good career, married with children, the whole nine yards. And she started to develop multiple sclerosis later in life. And I mean, it's tough earlier in life, sometimes it's worse when you develop it later in life. So she goes to work and she struggles for years and the MS is getting worse. And with MS, it attacks the muscle, it attacks tendons, it causes horrifying spasms. You know, your entire, if you think about your arm and you were to take your arm and just twist it like a rag for hours, that's how it feels, and it's very painful. So her only option, according to her physician, was to go on a very expensive medication. The medication was $5,000 a month. Whoa. Yeah, we're talking one of those, like, if you don't take it, you're really going to suffer. Your quality of life is going to be very, very terrible. So why not do it? So literally, Cheryl, she was working to pay for that pill. And it wasn't working all that great. And she was having terrible side effects like weight gain. And, you know, any of us, like, men do not walk weight gain. She was a— is a very attractive, you know, beautiful person, and then any type of weight gain bothered her psychologically and emotionally and physically and everything else. So I gave her a couple 1500 milligram bottles because that's the heaviest, strongest stuff that we have, and I said, please just take it, try it, and let me know how it works, please. And she got in touch with me maybe 3 or 4 weeks later and she said, I love this. For the first time in a long time, my spasms have reduced the intensity. So the frequency, the intensity of my pain has reduced dramatically. She's still on her medication because her physician is really recommending that she does. Remain on it, but CBD has become a wonderful complementary medication for her, and it's feeding her endocannabinoid system, it's reducing pain and spasms, and it's bringing back quality of life. So that's a wonderful thing.

Absolutely, that's amazing. And, you know, I feel like, I mean, not every subs— supplement or substance or medication works for every single person, or maybe not in the same way. But I think the beauty about CBD oil is if you find a high-quality one like Sapphire, you know, all you can do is try it, right, and see how it works for you. And I think the other thing that I just wanted to highlight that I probably have been guilty of in the past when I've tried certain things is your method of starting with, you know, the lowest dose and then kind of just increasing. You know, you might have stopped after 2 weeks thinking, well, this is not going to work, but you just hadn't hit the right dosage yet. And so it's probably a little different for everybody. So I guess I would encourage people like, hey, if you've tried CBD in the past and maybe it didn't work, it could be number 1, that it wasn't very high quality, or number 2, that they just didn't reach the threshold, um, that they actually need to treat whatever it is they're tracking.

So I thought that was exactly right. Yeah. And think about this too for your audience, you know, when you start any type of prescription medication The physician is going to start you on the lowest dose possible. You know, in psychiatry, we call it go low, start slow. And so you, you go on the lowest possible dose and then you monitor, and then the doctor titrates. The doctor will titrate the milligram up or down or take you off the med completely and try a different medication. If, if you're depressed and you've been on Prozac 10 milligrams and it didn't work for 3 3 or 4 weeks, the doctor most likely is going to increase it to 20 milligrams or 30 milligrams, and then you start— you might start feeling a difference. It's the same thing with CBD. Think of CBD as a natural medicine. It's a natural supplement and it's a naturessent, and no two chemistries are the same. So you have two things, like you said. Number one, stay on it. And people say, "Oh, I tried it for 3 weeks and nothing happened, so I put it away." Well, you're not using it correctly. As a supplement, you take it daily. Mm-hmm. CBD is meant to be taken daily. That's why we have the softgels, because they look like little vitamin E's, and take one a day, you know, take them along with your vitamins. So stay on your CBD, take it every day for a lengthy period of time. But then monitor your symptoms and adjust it. Like I said, give it a week on 25 milligrams, give it a week on 50 milligrams, give it another week on 100 milligrams. Your audience needs to know that number one, it's safe. No one ODs on CBD. You know, no one's gonna get high on CBD. It's THC-free completely. No one's going to become addicted to CBD whatsoever. And there are virtually no side effects whatsoever. The only side effect that we see in research is sometimes a little GI distress, little gastrointestinal distress, like loose stool or diarrhea, sometimes things like that. Um, and sometimes if you take too much, some drowsiness, but there are studies where individuals are taking 1,000 milligrams a day or 1,500 milligrams a day and they are getting phenomenal results out of that dosage. So it is, it's a dosing titrating type of game. You have to figure out where your sweet spot is with CBD.

Yeah, I'm really glad that you brought up that point because I think that that happens too often when we give up on something too soon. Um, and you also mentioned the THC again being THC-free. Um, and you, I thought one of the best points was because obviously drug testing, not just healthcare professionals, but Many jobs have that now. So are there any other reasons that consumers may want to avoid THC in their CBD products besides just that testing, um, problem that you mentioned already?

Um, well, by law, and after the 2018 Farm Bill was signed, CBD is allowed to legally contain 0.03% THC. THC. Now, that's not enough to get anybody high. It really is not. But that can be misleading for people who do work and can be drug tested. They think, oh, that's so little, it can never come up on a drug test. It can actually come up on a drug test.

That's good to know.

Yeah, it's good to know because think about it, you're taking it daily, you're taking it every day, 0.3%, so on and so forth, daily. It can create a residual amount of THC in your system. You're not gonna get high, but if you are tested, a trace element might appear in a test. So I just, I steer away from anything with THC in it. Just, that's my preference.

Yeah. And what about as far as Sapphire Essentials, what do you attribute the success of the brand so far? I mean, is it because it's more effective, more pure? All the above? What do you contribute the success of that to?

Well, I think it's because I'm a gerontologist and I'm the founder, and I don't know of any other CBD company out there that has an aging specialist. And we also have a medical director, Dr. Leonard Wisniewski. He is a firm believer in the power of CBD. He has studied, as a matter of fact, in Israel where the endocannabinoid system was discovered, okay, in Jerusalem. Also, we don't put marijuana leaves on our products. As you can see the box, it looks high quality, it looks medical, it looks serious. You're not gonna find that on a gas station shelf. You know, we don't, we could and sell a lot of it. I refuse to do that. I want this to go to practitioners and I want this to go to older adults, you know, baby boomers, Gen Xers like ourselves who, you know, we're aging, we could use a little, little more help.

Or a lot.

But I wanted people to know this is a serious product. It's not a fly-by-night thing. I want to be around for a long, long time and I want to help a lot of people. So we have a great wholesale program at Sapphire Essentials, but we also have a Practitioner Advantage Program. And that's where chiropractors, nurse practitioners, physicians, uh, acupuncturists get 40% off the free book. We train their staff for free, we give them signage for their office, and we help them to teach their clients and their patients about the power of CBD. So we're taking a real serious healthcare approach, not a fly-by-night, no gimmicks, no marijuana leaves. It probably won't excite Generation Z or millennials much. I don't know, maybe it might, but it's a serious product for, for serious people who want to improve their quality of living.

And to that point, one of the things that I noticed, again, I've, you know, I've tried several brands in the past And one thing I noticed that yours is not filtered. Can you maybe touch on why that is? And it has like a little bit more flavor than some other, and it's not objectionable in any way. It's just, you know, some brands have put like a little sweetener in or they, they, I think they completely filter out any of the green. So, so can you explain maybe why that's in there and why that might be good?

Well, filtering anything out, you lose potency. Adding artificial flavors. I know a lot of folks who love their lemon-flavored CBD and their spearmint-flavored CBD, but here's what you're doing. You're taking a natural, organically grown product and you're putting something unnatural and artificial in it, and that defeats the purpose for me. As a team, we decided we want full 100% hemp The greener, the better. The darker, the better. You know, it's like a red wine, you know, it's like a stout beer, you know, the darker, the better, the more unfiltered, the heftier, the heartier, the better. So we take nothing out and we don't add anything artificial whatsoever into our product. So I will tell your audience that it's very hempy. It's very green tasting. Um, but a lot of people like that.

I didn't mind it. I mean, it's definitely stronger. Um, but I was just— I was surprised because it's— again, I, I think, you know, some of the ones I've tried in the past when people sent them have been like a little bit lower quality or, um, just didn't have that full spectrum, uh, you know, right, made the way that they made it.

So yeah, and it's a hearty product. Yes.

And I mean, don't let that scare anybody away because again, I didn't think— I mean, it doesn't taste— it just taste a little green, but that's not a bad thing. And I think knowing why, um, it's like that will help people understand, you know, it's okay, you know, it's not— yeah, it's actually going to help you more.

Uh, it will help you more, right? Because of the— it's all natural properties.

And so it also can help pets too, right? I, you know, one of the products that you sent, which I don't have dogs anymore, but I passed it along to my good friend that and they had already had their dogs on CBD in the past, and they really enjoyed this particular product a lot better. So can you maybe talk about why you decided to include our geriatric pets in this mix?

Absolutely. Two reasons. Number one, every animal on the planet besides insects have an endocannabinoid system. We know that as a fact now. We didn't know that until the '90s, so that's a newer concept. So dogs in particular— cats as well— but dogs suffer from a lot of the same illnesses and ailments that human beings do. Various forms of arthritis, anxiety, depression. You know, I'm, I'm one of those people who really do believe that animals have emotions, quite a few emotions. So I knew animals have an endocannabinoid system. They— talk to any vet who knows about this and they're a firm believer in this as well. And then I love dogs. I've always had dogs in my life. We have two dogs at home right now. Buddy, he's in the book. He's the white fluffy Havamalt and he's my boy. I mean, Buddy is the right name for that dog. Follows me everywhere, jumps in bed, jumps in the car. We have a rock and roll room, big drum set, guitars, pianos, and everything. And he'll sit right next to the drum kit, the bass drum, while I'm bashing away at it.

And he loves it.

He's like a rock and roll dog. But Buddy was born with a neurological disorder that makes him shake. You know when little dogs have that shaky shake syndrome? And As far as I know, veterinarians don't have a technical term for it. I had 2 or 3 vets tell me it's called White Dog Shaking Syndrome, and I'm like, did you make that up? Now you're just making stuff up. Stop it. But here's the deal, it's a true neurological disorder. Um, we have proof, uh, evidence in research that CBD is a neuroprotectant. It protects our nerves. It helps our nerves to fire and work more effectively and efficiently. So Buddy is maybe 15 pounds. One little chicken chew is all he needs a day, and he loves it. I shake the bottle and the dogs come running. Instead of saying treat, treat, treat, I go CBD, CBD, CBD, and they run and get the CBD. Um, after a few weeks, Buddy slowed down his shaking quite significantly. We all saw it, and that's amazing. That's an amazing thing for him. The other dog is a rescue, and it's a Chiweener. This doesn't even sound right, or a Chihuahua, whatever, a Chihuahua Chiweener, and it's a long red chihuahua, and her, her name is Kitty. The dog is very confused. The dog's name is Kitty. Kitty was abandoned in a house with her mom and a bunch of other puppies. The house was on fire. Someone had to rescue the pups and the mom. So early PTSD for Kitty. And then she was abandoned again And we finally brought her in. So now we know she has PTSD, she has separation anxiety, she has stranger danger and all these other things. With CBD, it calms her down, doesn't make her high. It balances. And that's a very important point for your viewers. CBD is not going to take you up. CBD is not going to bring you down. CBD is the great balancer. Because it's feeding the endocannabinoid system. The endocannabinoid system regulates so many other systems within our body and our brain. It basically just moderates and makes us kind of medium about things. You're not up, you're down, you're right in the middle.

So would you kind of put it on the same, in the same category as an adaptogen type of substance, or is it Absolutely 100% right.

It is, it's providing something to our bodies that we've not consumed for many decades. And because of that, there's a theory called endocannabinoid deficiency syndrome, which means we are all walking around with a deficient endocannabinoid system. And that's the reason for more illnesses. And diseases today more than, say, 100 years ago.

Interesting.

Yeah, we're not feeding ourselves what we need.

Well, in so many ways, right? Because I don't know, you probably don't know as much about, or nothing about, my background as I do about yours. But I'm very focused on, you know, proper nutrition and again, the things that can help with aging and promote autophagy. So I can totally appreciate that because we're deficient in so many things— magnesium, vitamin D. I mean, it's, it's a really, yeah, an epidemic of its own of the lack of, you know, lack of nutrition and lack of proper nourishment in our bodies, right?

And I'm a strong believer in feeding your gut. Your gut is probably more important than your brain is what we're discovering, just from microbiome perspective and how that affects your microbiome entirely. The microbiome tells the brain what to do, not the other way around. Interesting.

What else, what else did you learn, um, Dr. Collins, when you were researching for the book? And again, just to I'm going to say this in the middle in case people aren't watching, Living Longer and Stronger with CBD. When you were doing the research for this, and obviously this has been your life's work, but was there anything that you kind of ran across that you were shocked to learn or that made you think of something in a new way?

Absolutely. Well, first of all, when I read these studies, the first word on my mind was snake oil. CBD cannot do all of this, right? I was like, no way. Way, you know, medical cannabis for certain things like cancer, pain, nausea, obviously epilepsy, seizure disorder. I get that, I got that, okay? But that's a handful of disorders. You know, I'm reading and I'm going on and on and on. CBD and depression, CBD and anxiety, CBD and sleep disorders, CBD and amyotrophic lateral sclerosis, ALS. Come on! CBD and diabetes, CBD and lupus, CBD and brain cancer. And, but these are peer-reviewed medical or academic articles, white papers. And I drove my family crazy because I literally had a stack of CBD and depression studies in one area of the house and a stack of CBD and Alzheimer's. And Parkinson's and Huntington's. So the biggest thing that hit me was it's not snake oil. The medical and scientific reason that it works for so many conditions is that so many conditions are associated with our endocannabinoid system. It's like having a second, um, central nervous system. If you will. And if we're not, if we don't have a healthy central nervous system, how many disorders can develop? A ton. If we don't have a healthy endocannabinoid system, how many disorders can evolve? Almost all of them. Almost all of them. So that's, that's what I learned. That's sort of like the big picture. I had to move away from all these articles and step back and say, What's the grand connector here? What's really happening? And it's all about the endocannabinoid system.

And that goes back to that syndrome that you mentioned about us being deficient in that.

Correct.

Yeah. This, this discussion just makes me want to be more religious with my CBD oil for sure.

I'm glad. Well, that's, that's the other thing too, Cheryl. I love motivating people and I love telling people you could do this, you could do so much better.. And it doesn't have to cost a lot of money. It doesn't have to take a lot of your time. I just had a gentleman in my office here last week and he's battling something we haven't talked about yet, some addiction issues. Mm-hmm. And there are, there's no lack of studies out there that indicate that CBD can help wean people off of multiple substances. And that to me is a great hope. For a lot of people. His substances that he relied on would interfere with his daily life and his work. I just gave him free products and I said, please take the— and I gave him the biggest, most potent ones we had. I said, please start taking— the minute you— as a matter of fact, take it right now in front of me. Okay, put it under your tongue, the oil, and let it absorb into your sublingual vein. And let me know how you feel. We spent 2 hours together and he, he started calming down. I could see him almost start melting back in his seat. At first he was like this, and then it's, it's more like, you know, I'm starting to feel a little bit better. I can't explain it, but I just feel calmer. Several days later, he told me that he hadn't drank or done anything else. And he loves his CBD. And I love hearing that because, you know, the opioid crisis that we have in the United States is horrifying, and the amount of fentanyl coming into our country is horrifying. People are dying every hour. And if this can help them in any way whatsoever, then that's a great, great thing because non-addictive, no THC, it's natural. So that gives me a lot of hope that others might have something to bring them back to life.

Yeah. And again, I think it's just, you know, try it and see if it works for you, but be consistent, I think, is what we have— I have taken away from this, is to be more consistent. Um, well, Jim, before we wrap things up and, uh, move on, what's next for you? Are you planning any other books, or what's going on with the company? And, and, uh, you know, without revealing any big secrets or anything.

Well, we have a lot of big plans, um, new products, uh, but I want to share with you something that is super exciting. There is a media company called Shark Discoveries, which are associated with Shark Tank.

Oh, interesting.

And they reached out to me about a month ago And they said, Dr. Collins, we really don't go after CBD companies. They were thinking the way you were thinking, Cheryl. We don't like the way they look. They don't present themselves the way we want to. We don't want to align ourselves, you know, with that particular style or whatnot. But we like your story. We like what you're doing. Would you be interested in shooting a commercial in Florida at Shark Tank, Shark Studios, and working together with us to get your story out on Hulu and Netflix and all those other Disney+ channels. And I said, absolutely. And they said, well, we're going to have Kevin Harrington in the first 10 seconds of the commercial. But we feel you're a natural and we want you to come down to our studio and be in the commercial yourself because people should see you and they should feel your passion, right? And I said I would be delighted to do that. So I think I'm going to be going down to Shark Studios next month.

It's very exciting. That's awesome.

That is exciting. So that's the next big thing, I think.

Yeah, that's amazing. I mean, because I do think, you know, getting the word out there and I listen to interviews with thought leaders and experts like yourself every day, try to keep up with this stuff as much as I can, and, you know, really try to amplify that when it's possible. I mean, I don't have the huge— most huge platform, but I think the more people that keep just getting this information out there in the world, that eventually we can, you know, affect some kind of change and let people know it's not a snake oil. This really does help people significantly, and it's all natural. And my gosh, if you can feel better as we age and hopefully, you know, replace some of those cannabinoids that might even prevent disease— we don't even know maybe about that yet— but I mean, right, it seems like a win-win for everybody.

It, it sure is. And research, um, is, is moving forward rather rapidly. Um, right now we know that we have two CBD receptors, receptor A and B, and/or 1 and 2, and they're throughout the body. But there is word that scientists have discovered another CBD receptor in our body, and that's exciting. We're discovering things that we just never knew we had that can be related to health imbalance, mental illness, and all sorts of diseases. So Try the product for sure, but do some research on your own. Do your due diligence out there. Get online. And I like to use Google Scholar because that's where all the research is. These are peer-reviewed, physician-written laboratory studies, academic studies. You know, don't listen to some guy that lives in his mom's basement and he's on the computer and that's about as good as that gets. You know, go to the experts and learn what's happening and stay in touch with the research as much as possible.

Yeah, that's awesome. Well, to finish this off, where can people find out more about you, about your work? Where can they buy the product? Tell us all of those kinds of things.

Okay, well, the main website is sapphire-essentials.com. That's where Sapphire, that's Sapphire Store online. And we have a great, you know, you order it today, it's shipped the same day the next morning. So you get your products in about 2 or 3 days, um, unless there's something weird going on. Um, I have a blog and I'm very, very active. Uh, it's drjimcollins.com, drjimcollins.com. I write a lot. We, we shoot a lot of videos on health and wellness, on different disorders, on psychiatry, psychology, aging. Aging well, all of that stuff. But I go off into some really interesting areas as well. It all depends on what I'm into that day or whatnot. And my two other companies, CollinsLearning.com provides online compliance training and continuing education to nursing homes, assisted living, home health care, and hospice companies around the entire country. We just won an international award, uh, for being the most innovative regulatory online training system, and it came from England 2 days ago, so that's pretty cool. And then the other company is CEU.academy, and that's where nurses, social workers, counselors, and therapists go to get their own continuing education for themselves. So always writing, always creating. I'm content generator like crazy. As you know, that's what we need to do online. Content, content, content.

Yes. Well, this has been so wonderful, and I really appreciate you taking the time to share all of your knowledge and all of the stuff that you're doing. I just think is so exciting, and I'm just happy to have been a small part.

Oh no, you're not a small part. Every little bit helps. The more connected we are, the more we share with people, we will definitely reach somebody that we can help. So thank you, Cheryl. I appreciate your time.

Yeah, thank you.