#127: The Secret to How Celebrities Get Beach-Ready with Miami’s Celebrity Esthetician Amy Peterson

I think it's a misunderstood industry in the sense that people think it's always bigger, it's more, it's better, it's plumper lips, it's bigger. But it's not that. It's fundamentally, if a woman looks great, she feels better, she's more confident, she can execute better, she's a better mom, she's a better friend. If you don't look great on the outside, that really affects all those things in your life. It's a big deal. And if we're talking about whole body health and well being, it means like looking and feeling your best.

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I'm ready for my close up.

Welcome back. I'm so excited. Today is my first live in person real life irl. I'm here with my new friend, Amy Peterson. She is a skin scientist, medical esthetician, and just an unbelievable person. Amy, thank you for being here with me today.

Thank you so much. I'm so excited. Oh my gosh, I'm so excited.

This is amazing. Can you share with everybody a little bit about your extensive background in medicine?

Yeah. So I got interested in aesthetics in college. I was actually in a really bad accident and I had about 36 inches of scars all over my body. And this was around 2003. I started like looking up different ways to fix my scars and things like that. And I was young, I was only like 19 at the time or something like that. And this whole new non invasive industry and aesthetics was coming out and it was fascinating to me that they started to have lasers and there was all this promise of fixing and correcting things that you wanted to without surgery. So I quickly pivoted from being concerned about fixing my own and decided that this was like the path that I wanted to take in the career that I wanted to be in. It was around the time when Botox was becoming. It wasn't a household name, but people were talking about it. They may not say that they were getting it done, but it was kind of the beginning. Laser hair, when the first lasers were coming out and I was really fortunate enough to land a position with an amazing plastic surgeon in Seattle. My husband was in his residency in Seattle and that was just the start to greatness. He basically told me, this is what I have for my non invasive skin division and why don't you build it? And I did that over the course of nine years, and it was an incredible ride during that time, became a trainer for a lot of different companies. They could track my utilization of different consumables, and they would come to me and say, what are you doing that's so different?

What's a consumable?

So a consumable is a part of any procedure that actually costs the practice money. So if you're doing a laser, there may be a tip required. If there's doing cryo, maybe there's gel required. So whatever is like Botox is the consumable in the Botox treatments. So during that nine years on the West Coast, I was really exposed to tons of different devices. And I think curiosity is probably one of the things that I love seeing in people and I love seeing in myself, because when you're curious about something, you need to know and you need to know why. And that ties back to education and being educated on all these devices. So it was a great start for me. Yeah.

Your background is so unique in that you worked with so many different brands and companies. It's really given you a space, special perspective to see what the best of the best is out there.

So people come in all the time and they ask me how I built my office now and what was my inspiration. And, you know, being a trainer and visiting hundreds of offices, you get to go inside like nobody else and see the whole dynamic and see what works really well and what doesn't. And I've taken all these little gold nuggets and I've, like, collected them like little rocks throughout the years, so. So I knew when I wanted to open my practice exactly what I definitely wanted to do and what I didn't want to do. And I feel like that was just such a gift. I didn't even know it was happening when it was happening. But I call it my PhD.

It's so interesting because most people, myself included, I'm obsessed with skin, obviously very concerned with how I look at being female and in my 40s. So I always thought, oh, you want to just be with the best brand, and that would be the whole line that you should look into. But what you're sharing is that, no, actually in every brand, there's amazing products, but you might want to actually look at certain products from different brands.

Yeah. I think even to go one step further, you know, brands are developed in labs usually, and there's all different brands out there. If brands are able to, they go to some of the best labs, they source some of the best ingredients, and once you Understand what ingredients are and the different types of labs across the world. You kind of know what these founders put into their product. And then they launch. And you'll see a lot of products now launch with 1, 2, 3 products. There's a product that just launched with one cleanser and you're like, how do they do that? Well, they put so much of their R and D, their research and development, so maybe like 80% into this one product. So you know, it's gonna be a wow factor. I call them the hero products. So when I'm selecting and curating different products, I'm not only looking at the brand, the story, where it's made, the ingredients. I'm also looking at what do they come out with first or what did they spend the last year working on. And then when you come into my practice, you might see a lot of products. It's not overwhelming, but I've curated the best of the best of what I believe is out there. And some of them are up and coming brands, some of them are well known brands, some of them are only medical brands. So you really have to customize what you have available for your clients. It's the same way I believe in lasers. People come in like, oh my God, or just devices in general. You have so much and nothing sits here. But if you only have one device, then you're only offering all your different patients one solution. When that's not the case, I combine treatments, I do everything. So you need to have available options to treat properly, I believe.

Well, I just want to attest to work because we actually are here right now at your spa and it's gorgeous. And I'm sure you must feel so proud of what you have built here just over the last year.

Yeah, I mean, I am very proud and I don't really rest on my lord. Like, I'm always looking at new ways of innovating. I think that's something that's different about me. I have to remind myself to be proud, remind myself to savor the moment. I kind of always am looking at the next opportunity. I think I was reading something the other day and it was so interesting and it was about people. And it was like, you can teach people a lot of things, but you can't teach passion, you know, And I thought that was so interesting. Even being someone now who employs people like that is something that's so instilled in me. So, yes. Is there things about my job that are difficult? Yes. And managing people is that difficult. But like the passion and like what I love to do. It doesn't feel like work. It's exciting. It's so fun to me to find the next like, thing that's out there, the next advice, the next big change. So I think that's kind of what comes through and that's like the big motivation behind it. Like, I, I love what I do well.

It's so clear. And your passion for innovation is so clear. And just looking at, I've been here a couple of times now and seeing the amount of services that you offer and like you said, the different products that you have here, I mean, it is unbelievable. So thank you for creating. Give us a story. How did this business come to be and during a pandemic.

So my husband told me that we were moving to Miami. He finally, he got a job in Miami. We did two years long distance. I loved where I worked and I didn't want to leave and I'm very loyal. And then I got pregnant and then I did have to leave because I wanted my son to have a father. So when we moved here, at first I was super overwhelmed. I was like, how am I going to recreate something that I created on the west coast here? And at that time, social media wasn't huge. It's not like people now can create identities and have them follow them in a specific field. So when I came down here, I had my brand new baby. I was learning the lay of the land. I asked some of the people on the west coast to give my name to some people on the east coast and different companies and if they needed trainers to kind of get my feet wet again. And then before you know it, I was like booked out like crazy doing like 35 trainings a month, which was insane. Some of them just follow up, some of them full trainings. And I got to start seeing all the offices and I was like, I'm gonna, you know, I didn't want to work for anyone again. I felt very, I wanted to do this on my own. I felt like I could take the people through the whole experience and that's what I wanted. I really wanted to create an entire experience, not just have them come in and get a procedure. So I just started doing what I do best and I started networking and reaching out. And I started in the little office out of my home. And my claim to fame was I was the trainer who was going to train all these offices. So why would you go to them if you could go to me? And that just happened on its own. I didn't even cultivate that but every patient I have to say, I put 110% into and then they would refer another patient. My business has been solely based on referral. I don't do any marketing. Any advertisement has been, is an article that's been written about me that's not paid. And I believe if you invest in people and you give your all, they're going to tell people. And that's kind of what happened organically then I wasn't quite ready. I couldn't find the space. I knew what I wanted, but I couldn't find it in Miami. I didn't really know the location I wanted to be in. And then I started renting space from another doctor's office. And then within two years I walked in here right before the pandemic in like January. And I was like, I was just taken back. I almost cried because I could feel the energy. And most people come in my office, they feel the energy in it. And I just saw it like I just knew what I could do. And it didn't look anything like this. And I just, I was like, okay, this is it. So I purchased this and I spent the whole pandemic the labor of love. Me and my contractor, who happens to be very close with, we kind of quarantined together and we built this. I designed it. I love interior design. I kind of visualize things. I often say I didn't even use a ruler. I just was like, there, there, there. And how fortunate I was. I was very scared because, I mean, we're not touching people's faces and were wearing masks like how could a business like this survive?

So why didn't you stop? What got you to push through that time?

I really like history and I remember reading about the Great Depression and there's two things that made it through and one of them was liquor, alcohol sales, because, you know, everyone's depressed, it's Great Depression. And the other one, they talk about the lipstick effect of the 1920s. And women, even though they were depressed, they still wanted to look good. They couldn't do anything. They could buy a 99 cent lipstick. And lipstick sales rose tremendously during that time. And I just thought, you know, people want to look and feel good and if anything this year has taught us what's really important and self care. And I just, I just knew, I knew it would come back. I didn't know to what extent or how it would, but I knew women were going to want to look and feel their best eventually. Women and men and you know, sometimes I just put Blinders on like a racehorse. And I just go forward and that's. I don't look at anything around me and I just. I kind of focus on my primary purpose, which was this.

Thank gosh that you did that. Because now this business, even just to get an appointment sometimes can be challenging. It's amazing to see what you built in one year's time.

Yeah, it's amazing. I think, you know, shortly after that, six months after we opened, and I purchased the second unit next to me and built three more rooms, which I think was scarier than the first because I was like, oh, my God. Now I'm adding more technology and taking more risk. But today I really trust myself. And I think that takes a lot of personal growth and self work, self awareness. And I've had a lot of experiences in my life that have landed me to a spot where I really trust myself. And am I going to make mistakes?

Sure.

Am I always going to pick the best advice? Probably not. Even though I have a pretty good run at it at the end of the day, like, you know, it all goes back to your core mission statement. And if you make people not only look amazing but feel amazing and you, they trust you and you take care of them, that is something that is missing. And all my clients know that they get taken care of here. They get checked on. We want to know, we don't want you to come in to have one appointment and never see you again. We're not a revolving door, you know, and that's part of even the vibe of, like, cozy but chic, but medical, but kind of want to hang out. So if you invest in people, I think you get it back tenfold.

That's so powerful. And I love that you said you trust yourself and what you built really is unique. There is. I've never been somewhere like this before. I mean, do you see yourself as having direct competitors, or do you see yourself as having created a white space?

I think that there's lots of talented people out there. I think there's lots of faces that could, you know, that want to improve, women that want to improve things. I don't look at people as competition. I really don't. I never have. I don't like that whole racehorse thing. You know, that analogy has really kind of kept me where I'm at because, you know, if I'm focused on what someone else is doing, I'm not focused on what I'm doing. And over the course of the last two years, last year specifically, I just said, just keep going forward. And the people will come if they want to come. If you're producing a quality product, they will. But, yeah, I also feel like, you know, I'm really proud of other women doing what I'm doing, so, like, I don't want to, you know, put them down. You know, I got a nice message from another person who owns a aesthetics business in the area, and it was like, a really nice message on Instagram. Like, I'm really so proud of you. You're doing amazing things. I look up to you. Like, these are the types of, you know, relationships I want to build. Not like, these competition. Like, you're better. Who's better? You know, you stay in your lane, you do your thing, and you wish well for other people.

Oh, my gosh. Why are there not more women like you, Amy? What in the world?

Let me tell you, in corporate America.

People do not share that attitude. But I. And you are so right. And I'm so glad to hear that woman sent you that message. That's really impressive.

Yeah.

Okay, so with innovation and to me, especially with skin, with health, innovation is everything. What are you most excited about right now?

So I'm really excited about, I would say, like, the different body treatments that are coming out. I think women have we focused on the face for so long, and I'm not just talking about, you know, cellulite. I'm talking about chest. I'm talking about hands. I'm talking about when a woman walks in and you can clearly see she has a facelift, but the rest of her body is age.

Ooh, that's not a good look.

No, it's like, sister, you're not kidding anybody. I think body. And then I think, honestly, as a core theme, preemptive approach, people are, like, not waiting until they have a heart attack to go see the doctor and change their diet. People are not waiting until they're totally wrinkly, and a surgical option is the only option. I've been seeing a lot of women in their early 30s being like, I. Not that they're old, and people are like, if they don't know what they're talking about. No, they do. Because fundamentally, they look different than they did when they were 20. And they're like, I want to do something a little bit here and there to kind of preserve my age, to stimulate my collagen, to build skin health, to not be in the sun. It's an awareness. And there's no denying, I think it's a misunderstood industry in the sense that people think it's always bigger it's more, it's better, it's plumper lips, it's bigger. But it's not that. It's fundamentally, if a woman looks great, she feels better, she's more confident, she can execute better, she's a better mom, she's a better friend. If you don't look great on the outside, that really affects all those things in your life. It's a big deal. And if we're talking about whole body health and well being, it means, like, looking and feeling your best.

It's so true. And I actually just recently ran into a woman I hadn't seen in years. The last time I saw her, she looked fantastic. And now seeing her after the pandemic, and again, no judgment, because I gained weight during the pandemic, which I know so many people did. It was definitely a trying time. However, I could see she let herself go. And not only could you see it visibly, it showed up in her personality. She wasn't having that energy, that sparkling attitude she used to have. And I actually said something to her. I said, you look different, but you seem different to me too. So I really resonate with what you're saying with that exterior can impact so much more than just that image that you're projecting to the world.

It's multifaceted. But I'm the first person to think that, you know, the inside counts so much more. And I know that, but I know that the outside makes the inside better. So it really does.

Like I said, when I know for me, when I've gained weight, I just don't feel as proud of myself, as confident of myself going into situations. But if I try harder, work out more, take care, invest in myself, start showing up on the outside as that best version of me, it definitely picks up my attitude, how I feel and how I see the world. So I'm so glad to see that. So many people invest in themselves. And one of the things that I know everyone has struggled with, as I mentioned in the pandemic, has been weight gain. However, when I turn on social media, I see Kim Kardashian rocking the best body of her life. And I'm hoping that you'd be willing to share. What are those secrets that people like Kim K. Are rocking to show up and look different? And it's not just gym time.

You're right. It's not just gym time. It's a private chef. It's, you know, tailored fittings. It's a lot of pressure, I'm sure, for her. You know, I often think about some of these, you know, celebrities and I think oh my God, just the peer pressure. I mean God, sometimes you just want to be able to gain £3 and.

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You work with a lot of these celebrities.

Yeah. But you know what I will tell you the best clients are maintenance clients. They view this as something that they have to do. It's like working out. You would never expect a personal trainer to get you in the best shape of your body in one month and maintain it. It's just like anything. The reason we don't have the fountain of youth is because we age like nothing is promising forever. It's a constant maintenance. It's constantly interjecting on those areas. What people do is they I Think the mistake they make is they try to alter things. They try to go, you know, they're trying to change something on the outside that they can't change on the inside side. And biggest thing I get is when people. Women come in and they say, my husband doesn't want me to look like this, so I can't do anything. And they're, you know, insert any celebrity's name that maybe has too much filler, right? And I'm like, what you don't see, what your husband doesn't see, and what you're not seeing is the millions of women walking around like me, who have done little things here and there, little filler, little tweaks. And they're like, you. I'm like, yeah. Because I've noticed changes, and they're these subtle changes. You know, it's not like, go big or go home. More is actually just more. You know, that's all it is. So it's really being able to have an eye and guide someone and educate them. Like, another thing is, I can't tell you how many people walk in here and I say. I ask them about their history.

What have you done?

And they say, you know, I don't remember any. I don't know. It was something with the light. It was something like my patients. Whoever they see next, hopefully it won't be another person. But if they went someplace else, they would say, amy said this. It was for this. This is why I did it. And this is how I maintained it. Like, it's really important my patients know that, because how else are they gonna, like, fundamentally have a game plan for going against this aging thing, you know?

And hope is not a strategy.

Hope is not a strategy. I think also, you know, staying out of the sun. I live in Miami, you know, Sometimes clients will say, oh, but I live in Miami. And I'm like, well, do you think I fly in here every day? I do, too. I live in Miami. And, you know, there's ways of doing things where, you know, you just gotta look at risk and reward and, like, the reward. I mean, you see someone aging who's 60, who's been in the sun a lot, you see someone who's not, and they fundamentally look different. They look different at 37. It's a weather look, you know?

And I see all throughout your spa, you have sunscreen placed everywhere.

Yeah. Yes. And I have one I'm, like, completely obsessed with. And I'm like, you know. Cause I feel like in order to wear sunscreen, you have to love it. I Feel like adults are still like children. They look at sunscreen like, oh, I gotta put sunscreen on. I'm like, oh, my God, I can't wait to put my sunscreen on, because I love it. If you love your regimen, if you love the things that you're doing, you will do them as far as at home.

And I'm gonna link everyone in the show notes to your Shopify store so people can actually see which sunscreen it is that they should purchase, which eye cream they should get. It's the best of the best of all your favorite brands.

Yes.

Thank you for doing that. And you also, for people who don't live in Miami, you offer virtual consultations.

Yeah. So virtual consultations, especially for some of the products, like Villa Lagique Recherche, you need to have a virtual consultation because we can't just sell directly online. It's really protecting that brand's education. So basically, meaning you just don't want to buy anything and hope it works for your skin. You don't want to Instagram shop, I call it. And then also just virtual consultations for your skin in general. If you have questions like, what, what treatment would suit me? What doesn't work? You know, all these machines can boil down to simple facts. One day, I think I'm going to do a YouTube on it. But, like, what they are and what they treat, and then it can get very confusing because they have different names, different companies, things like that. But it's really like, you know, the basics and the fundamentals of what you're treating and how you want to age. You know, you can kind of make an educated decision on what's best for your skin type, but you have to know the facts.

Well, I really want you to get into Endosport because I feel like most people don't even know what that is or know it exists, but it's a secret that so many people are using right now that is working.

Yeah. So Endospheres, I mean, it changed my body. I will tell you. I am the shoemaker without shoes right now. It's really sad. I have to, like, pull up the machines to this. This little mirror and do myself, which is never, you know, quite as exciting as someone else. But Endospheres is the one appointment that I make that I won't give away that someone else does me to any client for anything. Because I think more than anything, it changed my skin. But it also, I feel like this euphoric feeling that I get this cleansing feeling of, you know, toxins. It's a maintenance treatment. It's produced in Italy. It has these cylindric spheres on it that are. I always say they're like 100 little fingers rolling over your body and it's a really in depth tissue remodeling and then you're getting the drainage and as well, we typically have people come in for 10 sessions, six to 10 depending, and then maintenance after that. So once a month, once every two weeks. For me, it definitely replaced my massages. If you had to do one or the other. Just because women as we age, it's great for men, but women, more importantly go through menopause and they retain water and they get that belly fat and half the time they're just walking around with like 5 pounds of water looking bloated. So once you kind of help all that lymphatic move along, you'll find the toxins release and your skin starts to smooth out as well. It's happy skin, it's not sad skin. And that's kind of when you look at the before and after pictures. I look at like sad, sallow skin and like happy skin. Of course it's more taut. Of course things are more lifted. Once again, maintenance because I guarantee you all these people are not perfect in their own life, nor do they live in a box. You know, protects them from everything else around them. So.

Well, I firsthand, number one, I did the treatment and like you said, it's similar to an aggressive massage is the way that it. Not painful definitely reminded me of massage. But coming through a machine with your. I don't know if you call her, she's a reiki master. I believe the way. Yeah, I mean that was a whole other level of energy work and stimulation. But you know, I feel like the. I didn't know much about lymphatic drainage and the importance of it. Why do people need to get lymphatic drainage?

Your lymphatic system, just like anything can just get backed up. And it's kind of like I always think of it as you're like the sludginess in your body. It's not as fluid as blood, it can harbor lots of toxins and it travels all throughout your body. You know anything about cancer and inflammation and everything else in the lymphatic system, it can move really quickly, so it just kind of gets backed up. And when the plumbing doesn't work, it doesn't matter how many times you flush, it's just not going to work. It's just backed up. So when you get it activated and Moving, you know, it's kind of like a cleansing feeling. That's where that feeling of euphoria and everything else comes in to play. And then on top of that, we ask you to like drink water afterwards and go about and keep moving around. You know, we're fast paced these days, but we're sedentary, right. Everyone's sitting and now we've just been sitting for a year. So our bodies are like, wake up, get active, move. And this has kind of helped stimulating that.

So this one treatment, if you had to suggest to someone, they're heading into summer, people are hitting the beach, this is something could be a game changer for someone in six weeks.

Game changer, Absolute game changer. And then you can even pair it with like emsculpt, Neo or cryo, you know, Cause, you know, everything is multifaceted, so emes alone is amazing. Now endospheres with a stronger muscle underneath of it and a better, I always say, like a better backboard is even better. Endospheres with if you have a little bit of lumpy, like fat in certain areas, like, you know, the bra or the, you know, the size of the stomach. With cryo, it's amazing. So everything is kind of just an enhancement. You know, this is not a means of like a weight loss. It's like body contouring, shaping, and you can really do that. I think as we age, we, we stop worrying so much about the number and it's more about how we look. Because I've looked a lot of different ways at my weight and that's the truth. Like your muscle mass changes everything. After baby changes. People, I think, need to stop to get away from the number and start to look fundamentally at how their body looks and what is healthy for them.

And you're gonna share some of the before and after pictures that blew me away so that I can link those on my social media, correct?

Yes.

Oh my gosh. You've gotta check these pictures out. It really is game changing. And one of my dearest friends has been coming for months and having this procedure and she said, just like you, it's the one thing she will not give up. Even if she has to miss work, she will not miss that appointment.

It's like the healthiest addiction there is. We have one woman who comes once a week and she's just like, I need this and I need it for my spirit and I need it for everything else. Like, she feels euphoric when she leaves. So you comfort the change in your body. You stay for the way it makes you feel and then the change in your body. Just an added bonus which is such a cool device to have.

Well Amy, for people who aren't in Miami, what is one product that they can purchase that can help their body look better?

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So I actually once again going back to you know I love companies that really promote education and Augustina Spader is a great company that really promotes the education behind their products and understanding and they have this body cream and they have a body lotion and a body cream that we actually recommend post endospheres to start using. It's also amazing on stretch marks. If you know any of the history of his product. He initially came out with a product for a wound cream which was like amazing, a wound lotion. And he was trying to get VCs to invest in this and they said, no one's gonna invest in this. Can you come out with a wrinkle cream and then we can get the money for your wound stuff. And he said, okay. And he does it. Long story short. And he's expanded that line hanging out is very much about repairing and moisturizing. And if you see some of his before and afters, which I'll share with you as well, and ours with people with stretch marks and just imperfections on their body, it's amazing. Now once again, like anything, you have to use it. You know, the hardest thing with at home care is I actually can't go home with you because I really would have no time then. But you know, people always say, like, you're talking me out of buying products. I want to buy products. I'm like, but you're not gonna be successful. Like you've never done anything and now you wanna buy seven products. Like, that's crazy. Let's get you on two things, be amazing at them, then we'll build you up. Cause some people wanna go right from nothing to something. So I think it's really like, if you're the type of person that you really like a body cream, it's so worth it. But you do have to use it in order to see results. And with any product, I tell people, please at least try it for four weeks. Four weeks consistently. Because half the time people use things for three or four days, it's not working. You haven't even shed a skin cycle. Like it's not working. I mean, if you gave up on your personal trainer that quick, he would fire you. He would be like, what are you talking about? You're still sore from the first day. You know, that's kind of how you have to treat your skin. The devices nowadays are amazing and they're much faster, right? You can get results much faster. But you know, nothing is overnight. And if something promises you something overnight, it's probably too good to be true.

Oh, that's so. Thank you for saying that. Because so many people want that magic promise and then fall flat on their face and are really disappointed. How does everybody find you, get a hold of you and find these products.

So you can follow me skincarebyamip on Instagram and go to the website. I have a Shopify there and you can purchase products on there or any for appointments you can call our office or through Instagram. I'm always refreshing content. We have a big content push for next year where we want to do. We also going to do a YouTube channel and start sharing some of the education and secrets behind like what we do. So we have a lot. It's been a lot this year and once again going back to a state of gratitude. I'm so grateful for it, but I'm very excited for what we can do the in in the future and what's to come. Oh, I'm excited for you too, Amy.

Thank you so much for continuing to teach and share your knowledge with everyone.

Thank you.

Until next week. We're creating our confidence.

See you then.

I decided to change that dynamic. I couldn't be more excited for what you're gonna hear. Start learning and growing. Inevitably something will happen. No one succeeds alone.

You don't stop and look around once in a while. You could miss it.

Come on this journey with me.