#149: How To Unleash the Power of Your Masculine & Feminine Energy to Reach Your Highest Potential with Gina DeVee
4 Nov 2025 · 45 min
Podcast episode (#149) hosted by Heather Monahan with guest Gina DeVee. The conversation defines masculine energy (logical, initiating, giving, action-oriented) and feminine energy (intuitive, receiving, spiritual, playful) and argues Western culture overvalues masculine modes. Gina shares practical guidance and stories about learning to receive and invite divine guidance rather than only hustling: a story of asking (prayer + DM) that led to booking Jamie Kern Lima on her podcast, shifting product offers from low-cost courses to high-ticket destination intensives sold via inspired action, and a dentist anecdote illustrating trust/receiving. The episode promotes Gina's book and resources at divineliving.com/book and encourages practices like journaling, meditation, and aligning vibration to invite abundance.
Chapters
How is the masculine? It cuts off universal intelligence because you're then telling the universe you're going to come up with the how. So great. You go ahead and hustle and work your ass off and think that your best thinking is your best asset or you can hold the desire, acknowledge. I have no idea how this could happen, but I know that the universe does. I know that infinite intelligence does. I know that God has the solution.
Come on this journey with me each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow.
I'm ready for my close up.
Hi, and welcome back. I'm so excited for you to meet my guest today. She is Gina Devee, who went from being a broke psychologist. Sounds terrible. To a multimillion dollar women's empowerment and lifestyle brand with divine living. She's dedicated her career to helping women connect spiritually, start profitable businesses, create wealth from a feminine perspective new to me, and become highly visible so they can make a global impact. Some of those women include Jen Sincero. You are a badass who, fun fact, dedicated her book on money to Gina. Gina, thank you so much for being here.
Oh, Heather, it's so great to see you again and I'm excited to be on your show.
Thank you.
Oh, my gosh, I'm so happy to have you here. Okay. So selfishly, I wanted to have you here today for me, of course, for my peeps listening as well. But, you know, this is something that I think you'll totally understand. First of all, my whole background in corporate America, I've always been very male. Energy, like move fast, break things, hit the deadlines and bust through everybody. Right. That's sort of been my M.O. strategically. That's just how I was in business. And I still am anyhow, as I've been out on my own the last couple of years and meeting people like you, women who show up in powerful ways differently. This is how I've seen it, right? It seems a little different and I don't really understand. And then over the last few months, I went through this whole thing where my friend was saying, you need to start forgiving people in your life. It's going to allow you to start releasing some of this masculine energy that you have and tapping into feminine. And I was like, okay, that's weird, but I'll try. I don't know. So I'm down. This whole weird new path. It's all new to me. So it seems weird, right? And again, I don't really Understand any of it. But I'm okay. Can't harm me. I'll try. You know, that kind of attitude that I'm trying to figure it out and. And move forward, but you came to mind. Thank you, number one, for having me on your show. And as I've gotten to know you and followed you on Social, and I started thinking, and I mean this in the nicest way, and I hope it comes across that way, but when I first met you, you have a way about you that's very easy or flowing. I'm not like that. Right. So I appreciate that you're different than me, that you show up in a different way that I feel like is something. Maybe it's something missing for me, maybe that's never even possible for me. And maybe anyone listening right now thinks that I've lost my mind. But I'm super interested to hear from you if any of that does make sense or connect around your wheelhouse.
Totally, Totally. I love it so much, Heather. And what we're talking about here is the difference between masculine and feminine energy. And masculine and feminine energy is in both male and female. The issue is Western culture not only worships, but is literally addicted to all things masculine energy. We've made anything feminine wrong for so long. Let's discuss what these are, and then it'll clear up everything that you're talking about. And then we'll get you, like, trusting the feminine way as well. Take it. I'll take you to the light side, darling. So masculine energy is about everything. Logical, linear, practical, predictable, tangible, concrete. It's action oriented. It's initiating, it's thinking, it's doing. And ultimately, masculinity is about giving. Femininity is about all things playful, intuitive, spiritual. Seeing things not as they are, but as they could be. Passionate, joyful, feeling, being. Ultimately, femininity is about receiving. So when we take a look at most known models for success, hustle, initiate, take the bull by the horns. I'll believe it when I see it. The probable, practical, predictable. You need to save for a down payment and your 401k and. And all of that. So women will sit there and look at people then who are successful in this energy and say, well, this is what I need to be. I need to be doing all the time, not being. I need to trust my thinking, not how I'm feeling. I need to take action and initiate, regardless. If my intuition is saying it's time to take a nap and I need to be in control. I need to be the one that basically giving and also moms, particularly single moms, mothers of small children. The world thinks that they're in their feminine energy because they're a mother. They're not. They're constantly protecting and providing, which means they're constantly in and must be in masculine energy. So on top of this, the world has like, you only play if there's enough time and money left over. Passion has basically been deemed illegal for women or you know, only for the scandalous types. So it's like we're not allowed to be these passionate beings. I mean, as a woman entrepreneur, the last thing you are allowed to do is be right because everyone's revering the hustle and crush it and you know, you know you're some sort of second class citizen if you actually enjoy just spending time doing nothing, that that's not productive and that, you know, so we get all these mixed messages. So we've basically been taught to sum it up that it is only safe and powerful to be taking action and to be in the giving position. And it's weak to be feminine and it is unsafe to receive. Like when you think about receiving a compliment, receiving a birthday present, right? Like giving it is so exciting because you're in control, you're in power. You've picked up the present for your best friend and you're giving it some. When someone goes to give you something, like, you can just uncomfortable feel that in your gut, right? You're like, no, no, no, it's just easier to give. And it's what's just created such an imbalance in women's lives and women's bodies in this world in general. Because we have not everybody, but mainstream society has lost the feminine arts of actually a spiritual connection, which is what I believe your friend was talking to you about and actually believing in something bigger than yourself. Most of us feminine women or most of us women entrepreneurs, we wouldn't probably say that we're not spiritual. Except for what do you put your trust in? Your funnel, your statistics, your ability to hustle or to receive from the divine guidance? Inspired, right? Like there's just like knots in everyone's stomach listening right now. Because all of a sudden what is meant to be source has been taught to be unsafe and frivolous and you can't count on it. So literally the feminine spiritual way of doing life or business is 180 degrees opposite from what we've been taught.
Thank you so much for explaining it that way. I still can't even wrap my head around it. However, two things that you said that Are spot on to me were the giving versus receiving. And I didn't know that the male side, the male energy, is all about giving. However, it makes sense. Cause I feel very comfortable doing the things that you're saying. Give a compliment, give a gift. I'm very good at that. Take action. I'm good at that. However, for me, my whole life, receiving compliments felt very uncomfortable for me, receiving a present, you know, oh, you shouldn't have done that. You didn't have to do that.
Right.
Everything you just described. And I'm super interested to hear what you think. It's very clear how you laid it out that feminine in our society is not attractive for men or women. But do you think men also are struggling so much to embrace the receiving side? Because a lot of guys are happy to take things, want women to wait on them hand and foot.
So what I write about, my book is all in chapter three. Everyone, just FYI, have charts about what's masculine, feminine. The issue is more with women than men is what I call the injured feminine instinct. And so because in women, dominantly, the way we are wired is to receive. Now, what we see with men who have an intact feminine side to them, they have no problem receiving their value, their worth. The Rolex, the Maserati, right? Because it's been trained that is okay for men to receive. And actually men should receive, have received those things in our, you know, depending on what world or social circle you live in, where the injured feminine instinct comes from, Is that so often? And this, this goes back to like, ancient days when, like, people were upset when they had a daughter and they celebrated when they had a son. Like, it just. It has not been safe, Revered, celebrated to be a. A woman, to be a girl on this planet. And so most of us were raised by mothers that weren't taught to receive and their mothers weren't taught to receive, or it wasn't safe to literally be the gender that you were born. So there's been all this hiding and this camouflaging for women different than men. Men have throughout the ages gotten very comfortable receiving authority, receiving money, receiving power, unlike what has been trained and dominated and oppressed in women.
So how do you teach people? How do you teach me how to receive them? After 47 years, what you said rang true to me. It doesn't feel safe to me to receive. So how do you teach people to change that?
Not to make a shameless promotion for my book, but read my book. I take us back to the beginning, and it starts out that the epic life is meant for us. The epic life is meant for all of us. And the epic life isn't just the accomplishment, it's not just the business success. It also includes how you get there. And so to me, the epic life, you know, when I was, you know, I started as a broke, struggling psychotherapist and at first the goal was just to pay the bills, then it was to get to six figures and seven, then multiple seven and all that. And like I wasn't just interested in making $5 million. I was interested in divine living also. So for me that didn't mean working all the time. I wasn't trying to like, I wasn't like, I'm going to outwork all my competitors like that. That is not the epic life for me personally. And so what I realized is I could push my way to the top like any other quote unquote successful human or I could let and I'm gonna God, spirit, universe, higher power, whatever.
If you're like me, you're always looking for ways to feel stronger in your workouts, recover faster from working out, have more energy during your day and preserve your health, mobility and strength as we get older and might appear. Timeline is giving me that life and it's happening right now and I want it to happen for you too. This supplement really can help you because it supports your health at the foundation by encouraging cellular renewal. Mitopure is a precise dose of the rare postbiotic Urolithin A. It works by promoting an essential cellular cleanup process that clears out dysfunctional mitochondria, AKA your cell's battery packs. Might Appear is the only Urolithin a supplement on the market clinically proven to target the effects of age related cellular decline. Hello. With regular use you are gonna see and feel the difference in the form of improved energy, workouts, faster recovery, more endurance, all of which are helping you achieve your New Year's goals and making you Feel your best. P.S. might appear shown to deliver double digit increases in muscle strength endurance without a change in exercise for the win, Cellular health is a foundation of well being and longevity. Mitopure recharges your cells supporting any goals by helping all of your system work better. I'm excited to share that you can now get 20 off your first timeline purchase. There's never been a better time to experience the benefits of Mitopure. Use my code Confidence at checkout. To receive 20% off today, go to timeline.com confidence that's T I M E L I N E.com confidence as the air Turns crisp and the holidays draw near. Comfort becomes the best gift of all. Quince delivers layers that last. Sweaters, outerwear and everyday essentials that feel luxurious, look timeless and make holiday dressing and gifting effortless. Quince has it all. $50 Mongolian cashmere sweaters made for everyday wear. Denim that never goes out of style. Silk tops and skirts that add polish and outerwear built to take on the season. Perfect for gifting or upgrading your own wardrobe. Honestly, Quint's Italian wool coats are at the top of my list. The cuts feel designer and the queen. Quality rivals high end brands, but without the high end markup. By working directly with ethical top tier factories, Quinn skips the middleman and offers prices 50% less than similar brands. I mean, if you want to look like you are wearing the highest end clothing out there without those huge price tags, Quince is the answer. Literally, there's something for every single person on your list. The Mongolian cashmere sweater is a softest sweater I have and it is my go to every day. If you want to elevate your look without paying more, Quint is the answer. Step into the holiday season with layers made to feel good, look polished and last. From Quint, perfect for gifting or keeping for yourself. Go to quints.com confidence for free shipping on your order and 365 day returns. Now available in Canada too. That's Q-U-I-N-C-E.com confidence to get free shipping and 365 day returns. Quince.com confidence do for me what what.
I couldn't do for myself. It's like step one is just getting that the epic life is meant for you. And then step two is really understanding. It's spirituality. That's your superpower. You know, you want the quantum leaps, you know, you want miracles to show up. You want that phone call, that, that media outlet that whatever wants to feature you, right? And not because you went and submitted a thousand pitches for three years. You know, so like this is the difference. Like you can, you can get those things and you can force it and make it happen. Or you can literally call it in now calling it in. And this is where I think people really mess it up because women will do this massive pendulum swing. They'll be like all massive action. Crush it, do it. Be like Gary Vee and Tony Robbins. Or they're going to be like, I'm going to go to a yoga retreat in Costa Rica and I'm just going to attract in my wealth and abundance. Well, the scriptures say Faith without works is dead. So please don't sit your ass on a couch and have faith that you're going to lose weight. That is not spiritual principle. So please don't anyone listening misuse the power of spirit. Spirit will guide you, spirit will direct you, and spirit will, if you're open to it, let the miracles come into your life. Now, there's a line in the course of miracles that says miracles occur naturally as an expression of love. And when they are not occurring, something has gone drastically wrong. We tend to think that, like, we've all had some kind of miracle happen in our life when we know, like, that was a God job, whatever you want to call it. And we think that that's supposed to happen, like, once every blue moon, or like, we're lucky when it happens and that's not spiritual. There's meant to be miracles in our life every day. Every day. Now, step three is getting great at being feminine, which all that actually means is getting great at receiving, healing those injured feminine instincts so that you actually have the ability to receive your value, receive money, receive visibility, receive bigger opportunities, greater media, more clients, whatever it is, and then really getting that there's only one you. And it's the combination of all of this. The reason why I love the archetype of queen, which I so get, can be such an eye roll and, like, you know, whatever, the crown and the whole, like, whatever. But the power, the archetype, is that the queen is not just feminine. She is the masterful blend of feminine and masculine. She's not a priestess, she's not a goddess. She is a ruler. She has her royal robes and her castle, but she is a benevolent queen. So she also leads and takes initiation and takes risks and is giving on behalf of who it is she's meant to serve. So that's all the masculine side of the queen. But the way that she functions is first by getting divine guidance and then taking inspired action, not massive action.
It's so confusing to me because all I've ever done is the massive action. And the harder you work, the better results you're going to have. I mean, this goes against everything that I've been taught my whole life.
Totally. Okay, so let me give you a fun example, I think probably of some people that we even know. So I had been following Jamie Kern Lima on Instagram, like, for the past couple of years, and I didn't know her story. All I knew is, like, I saw her in a mastermind with a bunch of friends of mine, and that's Like, I first got turned on to her, and she just seemed like this bright light, and I didn't know she was, like, the makeup lady to me. Like, I didn't real. I didn't know her story, didn't know the deal. I would follow her and follow her, and then I was like, there's something special about her. Like, I. And then her book was coming out, and then I saw her sending her book to a bunch of my friends and, like, was getting on their podcasts and stuff, and I was like, I want that book, and I want to have her on my podcast, and I want to share her story. The only thing I knew about her is that she had a makeup company and she sold it for $1.2 billion.
Kind of a big thing to know about her.
Kind of.
Kind of.
So when I worked at the White House, one of the things I learned was, anything you want is five phone calls away. So I was like, no problem. So I called the first friend who is super close with, who's always been super generous with me and vice versa, and I was like, hey, we'll call her Jane. Hey, Jane. I saw, you know. You know, Jamie. Her book's coming out. I'd really love to support her message getting out into the world. Would you make an introduction? And I got the. Exactly. There was that pause that beat that, like, yeah, you know, I could make that introduction, which you knew was, like, not happening at all. But we were, like, really good friends. And I was like, if she wasn't going to do it, why don't you. That's side note. So I was like, okay, let's maybe having a day, a moment, pms, whatever. So. So another friend who, like, had Jamie on her podcast, this and that, and I pick up my phone, I text her, and I was like, hey, we'll call it Betty. Hey, Betty, saw Jamie's on your podcast. Would love to feature her in her book. You know, you think, you know, totally up to you, but you feel comfortable making an introduction. Betty was more straight up with me. She was kind of like, jamie's really busy right now. And I'm like, yeah. And so I went back to the first friend because, you know, I am Sicilian. So I got a little bit of hustle in me. And so I was like, hey, remember that intro you said you're going to make? She's like, yeah, yeah, let me do that. So this was December 2020. Like, mid December, I think, was like, December, like, 17th. I think I can remember because I was leaving on a plane the next day. And I was like, you know what? And this is how feminine energy works. So I could have gone and called a thousand other people and pushed doors open and somehow some way, maybe elbowed my way into the woman who's having a book launch that like, everyone want to have her on their podcast, right? Or I had an in home manicure scheduled for the holidays. I poured myself a glass of Chablis, I set an intention, and I said, for me, it's a prayer. And I just said, dear God, I am interested in interviewing Jamie. I know that you know Jamie because you created her. So please bring Jamie to me straight up. What's the sense of being having a relationship with God if God has access to infinite and not ask for what you want? So I. Because I believe, like, believe from a place of like, I knew that. I knew that. I knew God would bring Jamie to me. Like I had done what I knew to do. And from a feminine perspective, that's enough. There's a line in the Bible that says, when you've done all you can do to stand, then stand. So I was sitting with my Chablis and my manicure. So I prayed, I set my intention. Totally knew I was gonna have Jamie on the podcast. Didn't know the house. So this is the other really important piece of the feminine. You don't need to know the how if you have a desire. I want to interview Jamie on the podcast. Someone else wants to make a million dollars, whatever it is, you want to be on the Today show and everything. And you jump too quickly into the how. The how is the masculine. It cuts off universal intelligence because you're then telling the universe you're going to come up with the how. Mm. So great. You go ahead and hustle and work your ass off and think that your best thinking is your best asset. Or you can hold the desire, acknowledge. I have no idea how this could happen, but I know that the universe does. I know that infinite intelligence does. I know that God has the solution. So that's what I did with Jamie. So Chablis in hand, manicure in the other, prayed and asked bring Jamie to me. Went and flipped on a podcast, just picked one. It was like, randomly happened to be a Joel Olsteen thing. I don't know if anyone listens Joel Olsteen, but he basically, his message in a nutshell is believe, have faith. Good things are coming to you. Like, that's Joel. So I'm sitting there listening, and he's got all these cool stories of miracles, medical miracles, and financial miracles and all. Joel's always telling a miracle story, which is why it's fun to listen to him. So I'm sitting there and he's telling his miracle story of the day, and he was like, so then there was this young TV broadcaster who had really bad skin issues and couldn't cover it up with enough makeup. So she decided to go and leave her broadcasting career and start a makeup line. And he's going on and on. I remember I don't know the story, so I'm just thinking it's another one of Joel's stories. And I've listened to thousands of Joel Seen podcast. P.S. by the way, so this just happened to be a random one. So he's going on, and then he says, and then what happened to my friend Jamie Kern is that blah, blah, blah. And then he goes and tells the rest of the story. So I'm like, hallelujah. So then I pick up the phone, had finished the Chablis, and I go and I DM Jamie, because I hadn't done that. And I was like, hey, Jamie, looks like we've got some friends in common. I've asked a couple of people to introduce me to you. And normally I think they really would have, but I think that God wanted to be the introducer this time around. Was listening to the Joel Osteen podcast, prayed that I would be connected with you. Not sure if you'll ever see this dm, but if you'd like to come on the Divine Living podcast, we'd love to have you as a guest. So that was December 17th. I got on a plane December 18th to St. Bart's for Christmas holidays, went to Saint Kitts for new Year's, was sitting at the pool on January 2nd. And an email comes in from Jamie's team. Jamie would love to be on the Divine Living Podcast.
Wow.
So that is one of infinite examples of. Of trusting the feminine, trusting the divine, trusting that it can be brought to you. I didn't have to go send a thousand emails and bang down doors. I took certain actions. I made my request known. I made my request expecting to receive, and it did.
That is unbelievable. Do you know who Bob Berg is? The author of the Go Giver? No.
Okay.
You need to have him on your podcast. But the reason why I want to share this, I just had him on my show, and his book has sold millions and millions of copies. And at the end of the interview, I asked him, I said, bob, he goes through different steps that everyone should employ to be successful in their lives. And I said, what's the most important step? And he said, you have to do them all, Heather. There's not one that's most important. I said, well, then, what's the one people struggle with the most? Guess what? He said.
Receiving.
Receiving. And it's so interesting. It's the last chapter in his book. And his book is not about feminine, masculine energy, but however, it's addressing the exact same things that you're telling me here. You know, I don't know Bob personally. I just interviewed him for the show. And when I hung up with him that day, I sat for a minute and thinking about this whole thing that is just. It keeps coming up in my life, this idea of receiving. And you've really articulated it in a way that I understand it. I don't know how the hell I'm going to do it. I'm going to be completely honest with you, because it goes completely against who I've been my whole life. But, Gina, this is so crazy. About a month ago, I've had so much stressful things going on with my kid and with work and whatever, you know, a series of events. And my dentist says, you're going to need a tooth drilled. My teeth are perfect. I'm like, everything's going wrong, right? This is horrible. What am I going to do? And I'm sitting in there in his office waiting for him, and he comes out for a minute to see me, says, you look so stressed out.
What's wrong?
I said, everything seems to be going wrong these days. He said, do you trust me? He's been my dentist 15 years. I said, of course I trust you. He said, then just trust. Everything is going to be okay, all right? And I said, okay. I sit down in his chair, Gina, And I'm freaking out, sweating. He said, heather, do you trust me? I said, I trust. And he said, okay, open your mouth. I said, you're not giving me Novocaine. You're not giving me laughing gas, nothing. He said, you don't need it. And he said, you trust me, right? And I said, yes. And I laid back. He drilled my tooth. I didn't feel one bit of pain. Nothing.
True story.
This was just last month. And when he was done, he sat and gave me, like, this great talk, you know, about trusting things and about, you know, that things are going to be okay and just to have faith and whatnot. And I left there that day, and I remember walking to my car and thinking, what if things were just always supposed to be easier? And I then the one making them.
Hard when you want more. Start your business with a Northwest Registered Agent and get access to thousands of free guides, tools and legal forms to help you launch and protect your business all in one place. Build your complete business identity with Northwest today. Northwest Registered Agent has been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. They are the largest registered agent and LLC service in the US with over 1500 corporate guides. Real people who know your local laws and can help you in your business every step of the way. Build your business identity fast with Northwest Registered Agent and get access to thousands of free resources, forms and step by step guides without even creating an account. Sign up for a free account to begin managing your business hub with lawyer, drafted operating agreements, bylaws, resolutions, membership certificates, bills of sale and more. All at no cost. Northwest is your one stop business resource. Learn how to build a professional website, what annual filings your business needs to stay in good standing, and simple explanations of complicated business laws don't wait. Protect your privacy, build your brand and get your complete business Identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com confidence free and start building something amazing. Amazing. Get more with Northwest registered agent@www.northwestregisteredagent.com confidence free. It's that time of year again. Everyone knows that the holidays can become overwhelming quickly, so the sooner that you get things done, the better. For both shoppers and businesses, the best time to score great deals during the holidays is Black Friday Cyber Monday weekend. Whether you're an established business or someone who is going to experience their first Black Friday Cyber Monday this year, you know that the most important thing you need is a platform that can handle everything that's about to be thrown at you. You don't want to find out that your inventory is off as orders keep coming in, or that your point of sale system cannot keep up with the requests, many from new customers who are buying your products for the first time. You need to make sure that your tools and platform are ready for anything that comes your way during the busiest weekend of the year. And that's why you need Shopify. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e commerce in the US from household names to entrepreneurs who will be participating in their first Black Friday Cyber Monday this year, including your girl right here. With creating confidence in everything that we put through Shopify, the one platform that manages at all, you don't have time to spend hours pouring over every little detail. Me Neither Shopify has thousands of templates and tools to help streamline website creation, making sure that your site isn't just aesthetically pleasing but functional at the same time. Accelerate your content creation. Shopify is packed with helpful AI tools that write product description pages, headlines and even enhance your product photography to help increase your reach during the busiest time of year. You can also stress less knowing that Shopify's award winning customer support teams on standby 247 to help with any issues that arise, allowing you to get back to business as fast as possible. This Black Friday Join the thousands of new entrepreneurs hearing for the first time with Shopify. Sign up for your free trial today@shopify.com monahan that's shopify.commonahan go to shopify.com monahan and make this Black Friday one to.
Remember yes, well I wouldn't say that you're the one making them hard. You were trained like we all were. Life is hard. You have to work hard. Making money is hard like all of that. And yes, we all create our reality. So to the doesn't matter if it's conditioning, it doesn't matter if it's in our subconscious. We've created our reality. So if we have a belief or an mo of this is how I'm going to get success. Like God's not going to like interfere with that. Like we have to invite the divine because we have free will. And so to the degree that any of us are resistant to our next level, to our good, to it being easy, to having love in our life, to having an abundance of money, to having support, support, step, whatever it health, then we it's our degree of resistance. So to the degree that we release our resistance and just allow the well being to come in is really the way it works. It's kind of like if you're in a room and you have like the blackout shades, because you have blackout shades doesn't mean the sun's not out there. It just means we've created a resistance to letting the sunlight in. And then when we start to raise the shade, meaning we release the shade, we release the resistance, then the light can come in which is there all the time. Well being is there for us all the time. It's just that we've got to be a vibrational match to what we say we are consciously calling it. But if we are saying that's whatever I want to fill a group program, I want to make X number of money like I want, I want, I want to. But the real vibrational energy Is I'm terrified nobody will sign up. I'm terrified nobody's going to come. I'm terrified I'm going to go into debt. I'm terrified I'm not going to make the money. All of that, like the words and don't matter. It's the vibration that we're at. So we're vibrating fear. We attract that like match. We attract the empty room, we attract the cancellations and the refunds and thanks but maybe laters or if we're functioning at the vibration of allowing the sold out program, the manifestation, the phone calls coming in, then that's what we end up attracting.
How did you figure this out for your own life?
I was raised in a fundamentalist Christian home which does a number of things in both directions. One, it gives you a great relationship with God right out of the womb. So you grow up believing in God, miracles on a certain level that you are loved. And then you also, at least where I was, you know, taught that there's like this good, bad, right or wrong, lots of punishment and to listen to what other people say. So I had, you know, my own hot mess express of like releasing codependency, releasing the people pleasing that came with that releasing, seen lots of the stuff that just be happy with what you have. It's not good to focus on the money. If you do have money, give it away. Like I had a, you know, tons of that, afraid of getting in trouble, like just all that good girl bs. And I've studied a course in miracles. I've studied Law of Attraction and studied Buddhism, studied Kabbalah. For me it was actually getting into some of the more mystical elements of the Bible because the Bible resonated as true. The way it had been interpreted to me by other people is what didn't does not necessarily ring true to me at this point in my life. You know, it's like when Jesus said I came so that you would live life abundantly. You know, it's like where is it wrong to live in abundance, you know, but yet so many Christians would say the opposite. It's been a process of deepening my faith. A lot of reading, like I read a lot of the Esther Hicks work, you know, the asking is given, I love men, I love my husband, I love the empowered masculine. I love the masculine that's inside of me and think and grow rich was a very prominent part of me transforming my money story. But when you read things like the science of Getting rich, you'll get that that's really the more feminine side of money, transformation and client. If you haven't read the Science of Getting Rich, he's not telling you to go do a bunch of stuff. He actually tells you to visualize it and feel, feel it and be it. Even though it was like, you know, from this like old dead white guy from the 20s. When I got into my 20s, 30s, $75,000 in debt, totally had ruined my credit. Was like this struggling life coach who like, I quit being a psychotherapist in Detroit, moved to LA, was like begging people to $25 sessions basically. And I looked around my social circle and I had a bunch of really wealthy friends and they were like investment bankers and stockbrokers and in commercial real estate. And they were the ones that had the money for the clothes and the trips and the lifestyle that I so craved. And then I had my feminine energy friends, but they're like flowy dresses and their new moon circles and like really smart and substantive in different ways. But, like, were broke as a joke as I was. And I was like, I don't want to be broke and I don't want to like, be like my super masculine female friends that are just like crushing it all the time. So for me, it was very much a Gandhi be the change moment. Where are the women who are wealthy and feminine? And so this time, this is like 2004. I didn't see many examples of that. And so it was Gandhi be the change. Like, then Gina, why don't you discover. Why don't you discover what it looks like? How does it work? Can you really trust it? Like, can you really still make money if you're firmly rooted in femininity or if you start with feminine, just back it up with a little bit of masculine. So that's really been my work for the past 20 years of discovering it for myself and getting over my own condition about I can rely on me, but can I really rely on the divine? So I give lots of fun examples and so stories in my book as well. So it's. It's been a process, It's a journey. It still is for me. Going to the next. I still come up with like the. Do I go dial for dollars or do I, you know, and. And what is the right amount of action and what is the right amount of intuition and intending and visualizing? But what I have learned over the course of time, when you develop a relationship with spirit, it will be clear and it will be guided. And my experience is when I feel like I'm working, I'm off track. When I'm having a blast. I'm on track. So for example, one of my favorite ways to work is live events. Live events. I'm up at 5 o' clock in the morning, I work out, I'm getting hair and makeup done, I'm preparing, I go into the event, I work all day at the event, I do a team dinner at night, and if I'm lucky, fall into bed at 10. So that's like a 5am to 10pm day day. And I'm filled with bliss. If I have to go architect a funnel, I can go work that for 90 minutes and feel like the life was sucked out of me, right? So it's like, it's not even about the time, it's about how you're feeling in the process. And if I'm like feeling drained, exhausted, that's an indicator. It's like moving your hand towards a hot stove. Like, go in a different direction, girlfriend. Like, you keep going, you're going to get burned. And yet we've been taught like, no pain, no gain. Fake it till you make it. Just keep going. Doesn't matter how you feel. It's like we've been taught the opposite. But now I've learned when I feel like I'm not opposed to working, I'm opposed to drudgery. And when it feels heavy, I'm like, that's when I've trained my brain. What's the most pleasurable way I can make money? What's the most pleasurable way I can make money? What's the most pleasurable way I can make money? Real quickly, I'll tell you where this came from. So earlier on in my career, you have to like, you're gonna have a multimillion dollar business, you gotta get great at sales. And so I didn't necessarily love sales, but I did love impact and I love lifestyle, unapologetically on both. So I had to get great at sales and my clients were asking me, gina, you gotta teach us how you do sales. Like, you know, I just signed up for a $15,000 program from you, and I don't even feel like it got sold to. Like, how did you do that with me? And blah, blah. So long story short, I came out with how to be a sales superstar. Class, six week class, 500 bucks, whatever. 125 people signed up for it. This was back in the day. That was a lot of people for me. And I was having a blast. It was fun and I made some money and people were loving it. And I was like, well, this was easy. Like, momma didn't raise no fool. Like, they can't learn everything they need to know about sales in six weeks. Like, let's do a sales superstar two. I got a 5,000 person list. I got 125 happy campers in this course. Like, boom, let's do it. Gina comes out with Sales Superstar 2. You want to know how many people signed up for it? Five out of 5,000 person list and 125 happy campers. Five people enrolled in Sales Superstar 2 at 497. So here's what I learned from that. Heather. One, did I ask, was I meant to do Sales Superstar 2? Like, did I pray? Was I divinely guided? No. Gina thought she had a great idea to make money on a practical level, on the masculine level. Absolutely. That would make sense. God was like, so you know what I did? I didn't cancel class. I taught it. I taught it at the frequency, like there were 5,000 people in that class. Because I wanted to train myself that if I'm going to go run ahead of divine guidance, I'm going to follow through with it. So it would, like, train me to go and ask for a better way. So I taught the class and I had certain financial goals at the time. And so I was like, how can I make that money? And that's where I learned, like, what's the most pleasurable way I could make this money? And I sat in meditation and it came in really quickly and it said, hosting a one day private intensive at the Ritz in Paris. I had never been there at that time. And I was like, yeah, baby. And I was like, I like the Lanesboro in London too. So I was like, yes. And I was like, what about a villa in Provence? Boom. Riyadh and Marrakesh. Never been there. Yes, thank you. And like, whatever, let's throw in a Greek Isles situation just for fun. So I, in a matter of like an hour, picked out seven destinations. And this is where I like coined, like the destination intensive one day intensive with Gina Devi. $15,000 per day. Nothing else comes with it except lunch. And I went and put it out there and I sent an email. Within the first 24 hours, a woman from Canada called said, do not sell the Paris one. That one is for me. I am getting my money together. And Heather, in five days, all seven intensives sold out at 15 grand apiece. Where I get to work in the way that is like my superpower, which is transformational coaching in a luxurious environment. Boom, boom, boom, boom, boom. So I can go and teach a six week sales superstar class at 497 or I can do what I'm destined to do in the way that I am. And everyone else has their own destiny as well. But it doesn't have to be that hard, hard work. It gets to be playful and pleasurable and passionate.
And the biggest difference that you can point to is that you ask the divine for guidance when it worked out the correct way. And that's just meditation for me at this point.
Meditation was very hard for me at the beginning because my mind would race. So I meditated in a journal, I pray, and that's my conversation to God. Like that's where I put my requests in. I started out journaling and so like I would ask God then like, I want to hear from you. And for me to like just sit there with my eyes closed, like I was like a pinball machine. So I grounded with journaling. I'd be like, okay, dear God, at this point I can now ask. But at the beginning I would have said, what's the most pleasurable way for me to make that money? I'd write out, well, it would be really fun to go to Paris or the Ritz has been on my vision board. And so I would journal it out at this point. I mean, I still journal extensively, but at this point I can meditate and close my eyes and ask and get the guidance that way as well.
Wow, that is so powerful and total goals. So I am, I'm definitely trying it. I mean I'm, I'm definitely doing it because what I'm doing currently is not working. So it's time to go a different direction.
Yes, yes, yes. And you don't have to be alone with it. There's all kinds of journal prompts, exercises, prayers written out in my book. And if you liked these stories, there's like dozens more of like literally like it's raining diamonds stories by doing it the feminine way.
And where can everyone find the book?
Come on over to divine living.com book and basically you go to Amazon where all books are sold.
Oh, Gina, thank you so much. And where can everyone follow you? I know after this conversation they're going to want to hear your podcast. They're going to want to get more of you.
Super cool. Yeah, follow me on Instagram. I do all my travels and fun things there. So Instagram. My podcast is Divine Living, so you can subscribe to that. And also there is a free companion course, the book. You don't even have to get the book to get it. There's videos and workbooks and cool stuff. So go to divine living.com, forward slash.
Audacity, and I will put all of this in the show notes. Guys, check it out. This is. It's a whole new way of thinking. You shouldn't go it alone. I know. I'm not going to. So thank you, Gina, for creating all this to guide us.
Oh, my pleasure. Thank you so much for having me, Heather.
Guys, until next week, keep creating your confidence. I decided to change that dynamic. I couldn't be more excited what you're gonna hear? Start learning and growing? Inevitably something will happen? No one succeeds alone.
You don't stop and look around once in a while. You could miss it.
Come on this journey with me?
More from Heather


Confidence Classic: Why Your Energy Attracts Everything Into Your Life with Heather!


Confidence Classic: Break Free From NEGATIVITY and Start Moving Forward with Heather!


Confidence Classic: The Goal-Setting Habits That Turn Dreams Into Reality with Heather!


Confidence Classic: The Mindset Shifts That Help You Break Out of a Rut with Heather!


Confidence Classic: How To Turn Setbacks Into Strength and Gratitude with Heather!


Confidence Classic: How to Go Bigger and Stop Holding Yourself Back with Heather!