#319: The Top Tips To Skip Self Doubt And Create Your Success with Kiana Danial Financial Expert & CEO of Invest Diva

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I'm ready for my close up.

Hi and welcome back. I'm so glad you're here with me this week. I'm so excited for you to meet our guest this week. Kiana Danial is a visionary mompreneur, founder and CEO of Invest Diva and the creator of the Invest Diva movement known as the queen of wealth creation. I need that in my life. She's a six time author including the Wall Street Journal, Amazon and USA Today best selling book Million Dollar Family Secrets. That is no joke guys. She immigrated to the US in 2011 after landing her dream job on Wall street, dun dun dun. Only to be fired there soon after in good company leaving her unable to pay her rent. That sucks. She has persevered from sleeping on friends couches to building an eight figure coaching and education brand that has helped thousands of people take control of their financial future and create abundance for themselves and others. She personally manages her family's multimillion dollar investment portfolio that she started with only $500 and coaches her students to make their money work for them without relying on money managers. Invest Diva is a candidate for the 2023 Inc. 5000 fastest growing companies in America and a Proud Supporter of Care.org Empowering women around the world to rise out of poverty. Kiana, thank you so much for being here today.

Thank you for having me.

My gosh, you look way too young to have a story of so much accomplishment. How is this even possible?

I appreciate you. No, I just turned 39.

Oh my gosh. Well, 39 in my book is still very take us back. I mean let's go back to you being an immigrant and coming to the U.S. you know I love the story of struggle. You know I love the Story of overcoming adversity. And you got so many incredible moments. And I'd love it if you could share it with all of us.

Yeah, totally. It's interesting because the story of struggle used to be the story of my life. I'm like, let's go, like, go achieve the world champion. And then boom, rock bottom. It was like the pattern that I used to see myself over and over and over again. And I think the biggest one was that one that you just mentioned, because I was like, I finally made it. I was born and raised in Iran to a Jewish family. And my dad was a successful CEO. Before I was born, the Iranian revolution happened. The government, the new government went and froze all of his bank accounts. Caesar's ad says they were going to kill him. They ended up not killing him anyways. It was crazy pants. And I was born after that. And I remember still, you know, up Until I was 8 years old, we were always scared that the government's gonna come and raid our house and like take anything that's left. And that was a fear that I grew up. And then the war happened. When I was 18, I went to Japan to study electrical engineering. Not because I love engineering, it was just because Iranian women somehow like, engineering is not something that it's like male dominated field in Iran. Anyways, my dad was an engineer. I was like, okay, I have to go and become an engineer. I got a scholarship from Japan. I went to Japan by myself, lived there for seven years, studied electrical engineering. Hated it.

First of all, hang on, wasn't that hard to move by yourself as a young woman to Japan?

That was actually not the hard part. So when I moved there, I was like, whoa. I had never seen like anybody other than Iranians because for good reason, nobody was visiting like foreigners when were visiting Iran. So I had never seen like Japanese, Chinese, Americans. I had never seen people who didn't look like me. And I was like, oh my gosh, this is so cool. So I was completely obsessed. And I was supposed to go there just for six months, but because it was like, this is so cool, I decided to stay there. The first year was awesome because it was like we went to language school or with all these like different students from different countries. And then they threw us in the middle of nowhere. In Japan. I was the only girl, the only foreigner in my school not knowing really that much Japanese and then studying electrical engineering in Japanese. So yes, it was hard. I was depressed.

I would imagine that was not easy.

Then I couldn't really get out of it because it was like, oh my gosh, I wasted basically, you know, this much time to come here. I've already, like, I don't know, I was like 21. I'm like, I don't want to go back and start all over again. So I stuck with it for seven years, finished the whole thing, and then threw my degree out the window.

Wow, that could not have been easy. I'm sure you must have been having some self doubt questions during that period at least.

It's interesting that you asked that because when I went to Japan, it's funny, I don't share this story that much because it's a little bit more like on the spiritual level. Is it okay if I talk a little bit about that side of things? Because I was born and raised in Iran to a Jewish family and then I went to a Muslim school. So all of my life was all surrounded by religion. And I was like, religion is the thing. And then I went to Japan and I was like trying to figure out my purpose in my life and why am I here? And I always used to ask these philosophical questions. So naturally I asked one of my classmates, hey, like, what do you think of God? And he's like, who? I'm like, God? Like, I don't know what you're talking about. Like, they're atheists, right. And they have like other religions. Like Shinto is very different than the mainstream, you know, westernized religions. And that, that right off the bat got me like, whoa, half of Earth don't even. Haven't even heard of the thing that I thought is the thing, like to die for.

I had no idea by the way. You're enlightening me right now.

It's just so. I know, like, these are nice people. Like these are. And they're very polite and they are just living.

They're not animals just because they don't believe in God.

Yes. So that already kind of shook the bus for me. And then having to go through something that I really didn't enjoy. Of course, being the only girl. And I don't want to have it. I don't want it to be the pity party. But it was a lot of, a lot of down moments. But the good thing that came out of it was because I was depressed, I started watching Friends, the sitcom, you know?

Yeah.

So. And even though I didn't really understand it was like I started watching it and I'm like, this is so funny. So that was kind of my way out of depression, but it also taught me English. So that's how I learned English. And so, you know, out of every misery I think comes some sort of victory. And that was the victory.

So did you go from Japan directly to the us?

Yes. So as I was watching Friends and because I was a foreigner, everybody in Japan, if you're a foreigner, they just expect you to speak English. And so I started teaching what I was learning from friends to Japanese people and they would pay me. And then from there, the 2008 market crash happened. I became fascinated about the financial markets. I had this huge money mindset blockage that money is bad, money is evil. But then I was like, whoa, what is happening? Like this is so fascinating. People are losing money. And then I accidentally made some money, completely accidental. As the markets were crashing, I made a very, very accidental lottery style trade and I was like hooked. Like this is, I want to figure out what this was all about. Like how did I make money when like Lehman Brothers were going out of business, I was like, this is so cool. So I was talking to my Japanese business man students about finance. I kept asking them like our English lessons started to be become about finance and they were teaching me finance basically as I was teaching them English and I became more and more fascinated and that's how I ended up landing a job on Wall Street.

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Remember you said okay at this point I'm pulling the ripcord, I'm moving to the US and I'm going to go all in on Wall Street. You must have been so excited because it sounds like it was a passion project for you.

It was. For me, the Wall Street Journal was the equivalent of, I don't know, one of these, like, paparazzi, Hollywood stuff. Like, for me, it was Wall Street Journals, like the ultimate celebrity. So getting a job on Wall Street, I'm like, oh, my gosh, I'm walking on Wall Street. Absolutely. Like, the status was there, you know, the significance was there. My parents, even though they were disappointed I wasn't. I didn't become an engineer, they were still is like, okay, she's going to Wall street, so there's some sort of status there. And absolutely. It was. It was fascinating to be able to get that and.

Until you got fired.

Until I got fired. No, I mean, the cool thing about that was that one year in New York. So I came to New York. I'm like, it was exactly as I had imagined. You know, I had watched Friends. That was supposedly to. In New York. I watched Sex in the City. I had watched Gossip Girl. And I had all of these ideas about what New York City should look like. And it didn't disappoint. I got an apartment, a luxury apartment in Upper east side. I got a boyfriend who was a surgeon. I was going to marry him. And I was, like, doing the commute. I was doing the shopping, doing the restaurants. Of all the things was amazing. And on the day that I thought I had my best performance on the job, they called me out. Nature and with Wall street, when you get fired is no joke. They literally escort you out of the building, like, right there and then. Like, I didn't have time to process it. And then a week later, my boyfriend dumped me. And then I. What a jerk. Maybe not. Did me a favor for sure. And then. Then I ran out of money to pay rent. And that was. That was a rock bottom. That was really. That. That was one of the hardest ones because people were making. I. I felt I was very judged. I was. I felt I was disappointing my parents. And it was just not a very good time.

Crazy to hear you tell a story. You're a beautiful woman. You've got all these awards behind you on the wall that I'm looking at and thinking about you, you know? However, I too, have been fired. And I've gone through these horrible lone moments and have boyfriend breakups that crushed me.

But in this moment, first of all.

Did you find out why you were fired and did you deserve to be fired still?

Try to. Because the thing that they told me why I was fired. So my boss said something the H R said a different thing. And I think there was an underlying. I think I was, first of all, just not good at corporate politics. Like, now that I look back, I would have probably fired myself, too, but it was just like I was. I only knew about America was what I had learned from tv. And it was like the first day as a junior analyst, like, they hired me as a junior person. I went to the office of the cfo. I'm like, yeah, so we're going to be buddies. And is like, what are you talking about?

Like, you weren't playing the game the way that they wanted you to.

I was not. I was going round and about my boss. They were not having it. But also, now that I think about it, but also there were other frictions because I was very ambitious. And then my direct boss, I feel like she was younger than me, and I was always talking about, well, it was a forex broker, and they were not the most ethical people when you, like, I worked on the inside and I knew what was happening. And actually, eventually they actually got seized by the SEC anyway, so I was telling them, like, why don't we, like, target more women? I was having all these brilliant new ideas that I thought, they're gonna, you know, this is America. Let's go, like, do the things. And it wasn't really popular then. And they were like, just shut up and, like, do your job. Like, junior analysts who, like, don't know anything.

So.

So I think that definitely I rubbed a lot of people the wrong way.

Well, for everyone listening right now, if you're in a situation where people want you to dim your light, shut yourself down to make them feel more comfortable, you are in the wrong place. And take the steps in action to get around people who actually want you to dial your light up, go for more and go bigger. And Kiana, that was a gift that they fired you. Where did you go from getting fired, break up and can't afford apartment?

Oh, my God, wait till, like, this right here that you just said so. I was fighting my way while I was there to become an analyst, a senior analyst that contributed to their newsletter. And I remember my big boss sending an email to my direct boss that Kiana is not an analyst and she never will be. A year after they were sponsoring a trading show in New York, my boss was there, the big boss. And guess who one of the speakers was?

You.

Yes. And I was like, hey, do you remember? I actually said this. This is probably one of my best pity, you know, revenge moments ever. But I actually did Walk to him. And I said, hey, do you remember? Kiana is not an analyst. She never will be. And he said, you sure proved me wrong. And I'm like, yes. Okay.

Yet again, for everyone listening, just because somebody else says it's not possible for you does not mean that is a truth for you. That might be a truth for them, but it doesn't have to be for you. So how did you turn it around so fast?

I now call it. I have this story that I learned from T.D. jakes. It's the turtle and giraffe story. So in life, a turtle and a giraffe can exist in the same geographical location, but the turtle is always going through the grass, going through the mud, eating at that level, whereas the giraffe is eating from the top of the trees, the fresh, juicy leaves. You cannot explain to a turtle at this view at the bottom what a giraffe is seeing. You cannot explain a giraffe vision to a turtle. In fact, if the giraffe lowers its head to listen to the murmuring of the turtles. No, you can't do this. No, this is not possible. No, that's crazy. A giraffe, it has this massive heart that pumps the blood up. If it lowers its neck, it actually slips and falls and passes out. So it's not that the turtle is wrong, is that they're just reporting from the vision, from what they're seeing. But you cannot explain a giraffe vision to a turtle. It makes total sense if you're a giraffe. If you're a giraffe, quit listening to the turtles in your life, because they're not going to get it.

You heard it here first. If you are a giraffe, stop listening to the turtles. They're never going to see your vision. And you've got the best perspective and best angle. And you obviously were a giraffe in that moment.

Yeah. And then the light that you were describing, that's the thing. Like, the turtles are trying to get you back because they're worried about you. They're worried about your safety. You're all the way up here, and you might even think you might be a turtle. And the good thing is, turtles can become a dread. You just have to grow a long neck and have a vision.

Right.

Get on the elevator. But you cannot explain that if they haven't decided yet to grow an egg.

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So how did you begin this massive company and entrepreneurial journey that you stepped into?

So right after I got fired, I was trying to find a new job. Obviously my parents were very worried about me. But I also had this burning desire. I was like, I, I gotta start this company. Like literally became a passion being a minority all my life, being the only girl in all of my teams at school, I was like. And like understanding, like how male dominated this really is on Wall Street. Very contrary to what they show on Hollywood movies. I was like, this is just not right. So I already knew that I wanted to start this and. But I also was job hunting and I ended up getting three job offers. But I already had started at the time, what I used to call it forex diva because that's what I used to do. I don't do that anymore, by the way. But I kind of was one leg in. I started writing my book. It was like, maybe the best way to start is to write a book. But then I got three job offers and then my headhunter did the best thing. Best favor anybody can ever do is like, it looks like you're very, very passionate about this. I'm okay with you not getting these jobs, even though I'm not going to get a paycheck. Go follow your passion. So I had this burning desire. I knew what I wanted to do, but it didn't turn into this massive empire in the blink of an eye. It's been 11 years now and I didn't have a business background. I didn't speak English properly. But I stayed the course. And here we are.

What are the tactics or strategies that you implemented that allowed you to find success when you look back over those 11 years?

So that's actually one of some of the things that I teach right now because it took me eight years to figure it out. Number one, I was a cheap people. I did not want to pay to learn anything. Finally I found somebody who had achieved what I wanted to achieve. I paid them and they showed me the way. So this is the way, number one, if you're starting a new business, even maybe you have, maybe you're in corporate world, maybe, maybe you have already started a business. Maybe you're debating, oh my gosh, should I let go of the safety of the paycheck and the insurance and all the bonuses and all the benefits which is basically carrot that they hold here to, To Keep you going. You don't have to get fired or quit before you start your job. The best way to start a business, no matter what kind of business, in my opinion, especially if you don't have, maybe you don't have the enough. You think, you don't have enough experience, you don't have a following. Who's going to even listen to you? The best way is to write a book. Write that book first. Because becoming an author gives you authority. Instant, instant authority. The reason why I was at that conference speaking was because I wrote that book. And even though that, that book was the wrong book for me along in the long run forex trading, I do not recommend that anymore. It's like something I don't even want to be associated with. But it's okay. It doesn't have to be perfect because now I have the story to tell. It opens doors for me. It open doors for me. I got into the right rooms as a result of that and then realized, oh, this first step was actually complete. Like not good. Like I'm going to go and find a new way. So some people think that in order for them to start a business they have to know the exact things and the exact best market to go in. No, you learn along the way and you just, it never is going to be perfect. We're still scaling, we're still reinventing ourselves and that's, that's the part of the journey. So step one, I would say write a book. And you can do that well if you're employed. Step two, guess what? I think most companies, even if you're employed, you still can have an llc. I'm not your accountant. I'm not an accountant. A accountant as somebody. But the tax benefits that you get by having your own business, like you can put your phone on your business because you're going to be using it for your stuff. Like America is built for entrepreneurs. It's a shame if you're not taking advantage of it. So do it, do it now and then depending on where you want to go and what route you want to take. Obviously there are different strategies. I knew I wanted to become a coach. For coaches, there is a very simple route that has proven over and over and over again. And my thing is like stop trying to reinvent the wheel. Just find somebody who's achieve what you want to achieve. Pay them to earn it. Collapse timeframe so you don't waste eight years just like me to finally figure it out.

I could not agree with you more. And just keep looking. There is a person out there that's achieved the things that you want to achieve, you. Maybe you haven't found them yet. Keep searching. You will find those people. Keep asking God, the universe, whatever, to bring you that person. And ultimately, you will identify that person and you will leapfrog everybody else, because they're going to give you the roadmap to get there. So I know you mentioned you were going to share a story about your husband, which I'm super interested to hear.

So. My husband. Oh, not the surgeon. He's a rocket scientist. Like, for real.

Major upgrade.

Yeah, it's. It's crazy because. Yeah, it's not. It's not brain surgery. Well, it's not rocket science. So he had. He was a. He was. He had bought in to the corporate lie. I'm going to say it now. And he ran up the corporate ladder, got achieved huge success very young. He designed the world's fastest helicopter. We were dating, and he told me, yeah, I designed the world's fastest helicopter. I'm like, you must be a millionaire. Is like, no. Like, no, you can literally design the world's fastest helicopter and not get paid nothing. And I'm like, are you kidding me? So he is very loyal to the company, to the corporations. When he met me, I had already achieved some level of success. I was already reporting at the New York Stock Exchange. I had. I had two books out by then. I hadn't, like, achieved, like, the millionaire status, but I was, like, kind of limping towards it. But he always thought my business was a joke, not because, like, he didn't believe in me. Is that. Oh, yeah, yeah, you're doing your little business thingy on the side. That's so cute. Oh, you're doing YouTube videos. That's really cute. Oh, you're doing. It's like, oh, so cute, right? He never thought of it. Like, now he admits it. Like, he wouldn't tell it, say, to my face, but now it admits it. Like, it was like, you have this hobby that, like, brings in some money, and it's, like, not a real job, and it's okay, you got married. Like, I'm here to protect you or whatever. And I remember I used to tell him, no, I'm gonna, like, make a million dollars next year. The first time I decided, finally I paid a coach. I'm like, hey. And he's like, yeah, this is the way you can go make a million dollars next year. I'm like, all right. I told my husband is like, obviously that's not gonna happen. Like, I hope, like, you obviously joined the cult and they're gonna scam you. And I was furious, and he was furious and I was crying, and he's like, what are you doing? Are you out of your mind? Just, like, stick with your side hobby. So I went and made my first million that year. And he's like, okay. So I could see him, like, little by little, like, getting more and more and more disengaged with his job and started getting into all these, like, corporate politics and was, like, exhausted of having to deal with them especially. I was, like, going really high up. And then we got to a point that I was making his year salary plus some in a month, and he's like, I may not be in the right place. So he quit that job, got. He's like, maybe it's a company. Quit that job, went to a different company. And then he started completely losing motivation. And then finally, it's actually like three a month ago. He's seen the light. He quit his job for. He quit the career altogether. And he's going to start a YouTube channel. But mind you, he's very like, he's not going to tell anything. I don't want to call his name because it's like, I don't want people to know that because his corporate job, people are going to, like, make fun of him the same way. Like, they look down at entrepreneurs because, like, YouTube channel, you're a rocket. Like, you let AI for the large company, one of the largest companies in the US and you're starting a YouTube channel. Like, they don't get it again. Giraffe on the turtle. You can't explain to them the giraffe decision.

You know what? They will make fun of him until he makes it. And then everyone will remind, oh, I knew him back when, you know, that's definitely. I remember for me, leaving corporate America and everyone saying to me, why are you going out on your own? You're crazy. This is what you're good at. This is what you're meant to do. Stay in the lane where you found success. She's lost her mind. You know, people would say that she's lost it. And, you know, until a couple of years pass. And then I had found some success, and then suddenly I was getting messages from people. I'm so proud of you. I knew you were always going to be there. Can I see you at the event next week? And it was a complete role reversal. So at some point, he'll get the call saying that they always knew he was going to be successful. But the Important thing is to tune into your own voice, listen to your champions and your team members and just keep going no matter what the turtles are saying.

Oh, absolutely. And he knows that. He's like, I can't wait to rub it to therapist. Like, he knows because he's seen the success. And I mean, it's not that I'm not saying like you want to go from like, what you said is beautiful because, like, yeah, you don't want to do it just out of like spite and like to take revenge or anything. But if that is you, if you know you have that passion, you're doing yourself a disservice by not going after it.

And the world of disservice to, you know, whatever greatness you have that's within you. Not tapping into that potential, not chasing that down, not really stepping into that unknown and going forward is denying the world the gifts that you actually have within you. So I think it's so important to not just for yourself, but for the people coming after you and the people you can impact. I wanted to get into some of your tips and strategies around imposter syndrome and that that had played a role in, in your journey. If you could share that some of the tactics that you've used to overcome imposter syndrome.

Yeah, absolutely. There are a couple of things that I've noticed. I was talking to one of my students today and she was having this huge, massive imposter syndrome. And there is one thing that I always thought it really helps with imposter syndrome. But today I had an epiphany and I realized that imposter syndrome is actually another word kind of for being extremely self centered. Because when you're having imposter syndrome, who are you thinking about?

Yourself.

You're thinking about yourself. Oh my God. What are they going to say about me? You're not thinking about your client. So I was asking my student, like, I know she has this amazing program that is going to help women in their 40s and 50s, you know, really get rid of their back pain. And she's like, but like, I don't have thing. I don't have that. I don't have the visit. And I like, they're not gonna. And I'm like, okay, think about that woman who's sitting at their chair eight hours per day. They're seeing it on Instagram. Yes. You got to get out and move and you got to do this pause and that pause. Are they doing it? No. Why are they not doing it? Well, maybe because. No, no, no, no. It's because the right person hasn't really showed up in their life and made them pay. First of all, people who pay attention, like, let's be real about that, and then they have skin in the game and actually do it. And I said, okay, you want to wait three months to get all of these certificates, like on top of all certificates that you already have to make yourself feel better. How is that helping that woman who you already know, how you're going to help them to wait another three months for somebody who's in their 50s? What impact are you having in her life? Are you doing her a service or a disservice waiting for your certificate?

That's such an incredible shift. When you make it about other people and the people you're serving and take that focus off of yourself, you start actually serving others. That's when you start feeling in your power and you start realizing that you're benefiting and helping others. And who doesn't want to do more good. I love that flip. And I love. That's exactly how. I'll never forget the first time I ever spoke about a vulnerable moment in a speech. I was doing it for charity, to raise money for underprivileged youth. And that's what propelled me to do the scary things to push myself into that uncomfortable. And each time you do that, you make it about who you're serving. And beautiful things are always. That domino effect just starts and you realize that's the way to move forward. That's the strategy to move forward and stop making it all about ourselves and sitting in our own head.

Absolutely. So now, today, I think that's the cure for imposter syndrome. Before, I used to say imposter syndrome also has to do with you. And I think there's a little bit of both as well as with your self confidence and self confidence. Where does that self confidence really come from? Does it come from like all the degrees, certifications, or does it come from you keeping your word to yourself? Because, like, for example, let's say, like Heather, I ask you out for a coffee and say, let's meet tomorrow at 5, and then I don't show up, you may give me the benefit of the doubt. We reschedule the next day. Again, I don't show up, and I do that three times. What's going to happen with the trust between you and me?

There is none.

There is none. And then yet often people make promises to them, to themselves, I'm going to do this tomorrow. I'm going to go to the Gym tomorrow, I'm going to quit smoking tomorrow. I'm going to like quit my job, whatever it is. And then they come with a billion excuses and then they don't do it. So when you break the trust with yourself, there is no trust. And trust with yourself, that is what confidence really is, is trusting yourself. Because you know that you are going to do what you say you're going to do. And if you, if you know that you're like, people might forget, but you are, you know. And when you break the trust with yourself often enough, that is how the self confidence actually goes down. And you know that, oh my gosh, I'm telling them I'm going to do this and I really don't follow up with what I do. Like that. That also kind of shows ugly faces is imposter syndrome.

You are dropping some major nuggets. Everybody's going to want to get a hold of you. They're going to want to know how to work with you. Where can we find you?

So it depends what you want to work with me on. If you want to learn about investing, take control of your financial future, then actually, you know what, the best place to hold up me is on my Instagram. Just go to Invest Diva. Do not fall for any of my impersonators. There's only one Instagram channel and one only. I do not have a private account or a personal account or not. Nothing. So when you follow me, you're going to get followed instantly by a bunch of impersonators. Just block them. My only account on Instagram is nvestdiva. And then just DM me, just DM me Heather or something. And we'll kind of figure out how we can help you. If you want to go more on the entrepreneurial route and if you want to take control of the financial future, we can help you. Or we can just chat. Just say, hey, I saw you on Heather, and we'll chat.

Kiana, thank you so much for all the work that you're doing. Thank you for showing up as a unique individual who is shining her light and being the giraffe she was born to be.

Thank you so much for having me.

All right, guys, until next week, keep creating your confidence. You know we will be for sure. See you then.

I'm going to make them all over again.

I decided to change that dynamic. I couldn't be more excited for what you're going to hear. Start learning and growing. Inevitably something will happen. No one succeeds alone.

You don't stop and look around once in a while you could miss it.

Come on this journey with me.