#338: The Branding Insights You NEED From My Masterclass With Heather!

Come on this journey with me each week. When you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow. Fasten your seatbelts. I'm ready for my close up.

Hi, and welcome back.

I'm so glad you're back here with me this week. Okay, so if you were not able to attend my masterclass, it was two days, six hours, jam packed with so much info, it was wild. By the way, we got 10 out of 10 reviews from everyone who attended. I'm super proud of that. I love getting reviews of my work. I'm sure you do too. If you're not, please start getting reviews and testimonials of your work. It really helps so much to guide you to what could be missing, how we can get better, and then share the feedback with others so that others know what's rocking on your products and on you. Okay, so I got a lot of negative feedback from some people that it was too expensive. And I got that same negative feedback when I launched my mastermind earlier this year. Here's the thing, I listen. I'm pro capitalism all day, every day, right? For sure. Love this country, love how we can do business and make things happen. However, because I grew up poor, I always feel like everyone needs a shot, right? And that's the beauty of the world we live in today, because there's so many different platforms that you can access. Like right here. This show is free, right? Thank you to all of our sponsors and advertisers. But the thing is, there's different ways to get material information. Yes, some things are high ticket because they're high touch. And you know, you're distilling 25 years of expertise into a certain window of time and answering questions. And that all takes time, money, energy and resources. But I do hear people loud and clear and I do want people to know that I am willing, ready, and I am creating offerings for people and that will not be so expensive. In fact, they are. This is a serious deal. So because I got that feedback about the masterclass recently, it was too expensive for some people. I am holding my first ever. This is like a year of a lot of first evers. I'm holding my first ever confidence live 90 minute workshop. So because I'm running this for a shorter, tighter period of time, we're gonna cover a lot of the same stuff we did in the masterclass. We just won't have as much time together. But it's still gonna be game changing. If you've been Looking to boost your confidence. Work with me in a live setting. Be there. This is the ticket you can't afford to miss. And right now, for the next five days, I am offering it for $77 a ticket. That's right, $77. Literally the cost of going to Starbucks daily for a week. Sadly, I spend even more than that there. It's tragic, but don't let money be the obstacle for you getting in. Definitely grab a ticket. While it's only $77, the price will go up and I can't wait to see you there. I'm super excited. I've been teaching on this for a long time now, and I love sharing the things, tips and tricks that I've learned to help you leapfrog mediocrity out there and get yourself to the next level. And I've seen it work so incredibly well with my students, and I'm just. I'm so proud of it. So you will not regret this. It's 90 minutes you're not gonna wanna miss. It's August 1st, and for the next five days, it's only $77. Check the link in the show notes. Make sure you're at this workshop. You're gonna love it. Okay, so because so many people couldn't attend the masterclass, I am giving some insights during this episode. Last week we covered some of the confidence tips. This week, we're covering some of the personal branding. Here's the thing, people say, well, I don't need a personal brand. Spoiler alert, you already have one. Everybody's got a personal brand. You're either directing it or you're letting the rest of the world direct it for you. So definitely take control, Take that pen back and start writing the narrative to your own personal brand. I'm so grateful I did. I wish I had done it years before I started really taking ownership of my personal brand six years ago. It was a year before I got fired. And it's been game changing for me and opened doors that I can't imagine. It's allowed me to attract business to me instead of forcing me to always chase business down. It's allowed me to build trust with.

Others before I even know and meet them.

This is a game changer. Guys, I definitely want you to listen to this episode. If you like it, please share it with someone that can benefit from this. Please share it with someone who isn't managing their own personal brand the way that they should or monetizing it the way that they should or have the potential to. This really has changed not only my business, but my life. I'm so grateful that we have the opportunities that we have through the platforms. We have to share who we are with people. It just makes the world a better place when you can help people at scale. It just. I don't know, I think it's pretty exciting. So shine your freak flag. Own your uvp. If you don't know what that is, please stay tuned and I hope you like this episode. If you like it, please share it. If you like the episode, please rate it. Ratings help and your girl always needs your help. Nobody succeeds alone and that includes me. I will see you August 1st. Let me know if you like this episode. It's that time of year again.

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When I first started my personal brand it was six years ago. I was in corporate America. I was a chief revenue officer and I the whole initiative, why I did it was I remember we had such it was so challenging to hire and recruit talent in the radio business. Nobody wanted everyone was old and aging out. Like I couldn't find young talented, I couldn't find the Julia's of the world. Like I wanted young talented females specifically because I saw they were the ones that were accelerating and succeeding in sales. I couldn't even get meetings with these young people and so I thought okay, I am so sick of chasing people down. I need to reverse the flow and attract people towards me and that's what made me launch a personal brand. Which is so interesting because now that's how I convert all of what I create into business is I attract it to me. I don't run and chase down business anymore. I create posts and then I attract opportunity to me and then I convert and you will do the same thing every single one of you. So it works. And again Gary Vee is like the father of all of this stuff. I did not come up with the idea, but I did it for my corporate job and it ended up paying massive dividends for me personally that I could have never forecasted. So no matter how you're going to use your brand today, know that it is time well spent. It's compounding value for you, like and it's going to benefit you in so many ways. And you already have a brand, so why not be intentional about it, right? So get clear on what your attention is. I remember when I first started, this is how I started was my brand was about empowering others and teaching. It was big and important to me back then that I wanted people to know you could be a leader. You could be in the C suite if you grew up poor, if you have blue hair, if you have blonde hair and a ponytail or if you wear skirts or didn't like. Because when I was a kid they said you couldn't unless you were white, old and wore blue pantsuits. And I didn't like that, that I had been told a certain way and it wasn't deal. So that was like my whole message. That's all I wanted to talk about. And so that's how my brand's different now. But like that's how it started. So my point is there's no right or wrong how you start. The key is just to start, right? So I launched a website, I took all my social media channels public and I had an intention and an initiative to be the one that was holding the pen while telling what my personal brand was about. And I would teach back then about how to get ahead in business, how to get promoted in corporate America. That was really like how the whole thing started. But the goal was so that people could get to know me, so I could attract talent towards me and start hiring that way of people coming in and DMing me asking for jobs. And that did work. It worked great. So get clear on what is your intention with your personal brand. You already have one, so let's get intentional about it. How do you want to appear to others? How do you want to impact others? What are those brand pillars? And again, they can change. Like mine at first was about how to get ahead in corporate America and it's evolved many times since then, right? So as you evolve, your brand is going to change and evolve with you. People do business with people they know like and trust. When you are forward facing founder stories in big companies or any companies are so powerful, people don't want to just hand their money over to some blank space. They want to know the people they're doing business with, right? Like that personal founder story. And every one of you is, is a, you know, founder of your own business and your own brand. You've got to be telling that story so people know who you are. They will be much more readily interested in doing business with you when they know, like and trust you. And the easiest way to do that is through creating content that's real to you. Posting on social, being a guest on podcasts, speaking at events, being featured in different lists. All this stuff is giving you credentials and credibility and just allowing you to be more and better known. This allows you to reverse the flow of business. It is so much easier to attract business to you versus trying to chase down opportunity. It just, it's, it's easier, it's cost effective, it's more efficient. Unique value proposition and this is a question that you want to answer for yourself. What is special, different and unique about you, right? And there is always something. I mean, it does not matter who you are, there is always something, right? So understand that that frequency and expertise and background and experience and what makes you unique is going to connect with a totally different audience than somebody else. Even if you're saying the same thing, there's still massive value in it. So own that. Figure out what is your unique value Prop. Ask those 10 people in your life how they see you differently so that you can start looking at yourself with those rose colored glasses just like we did yesterday with the guy from the Navy. What white space can you own? Listen, you don't have to own a white space. I did because nobody back when I got fired was talking about getting fired, right? So it was sort of like a white space. Anytime you can own a white space, you're going to grow faster. It's just, it's fact, right? Because it's unique and different. But you don't have to own a white space in order to move forward with a personal brand. To brand yourself, it's great when you can, but it's not necessary. And that can happen over time as well.

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All right, create community and convert. Okay, so listen, there's a plethora of different kinds of content. I'm like simplifying it here because I just believe keep everything as simple as we can, but really we're creating content to create community. So that could be like my positive messaging stuff like that I was saying earlier, like, if success was easy, everybody would have it. And that's just like a quote card. That's just like creating community and like adding value. Right? I'm not asking. I'm not selling anything. Then there's content that is like directional in your face. Like, buy this book now. Like, I'm converting into paying clients. I'm skimping for business. And then in my opinion, there's a merge and blend of both. And that's what I'm. I've been very intentional about doing a better job of and where I made huge mistakes that I don't want you guys to make mistakes. I for years just created content to build community and didn't convert. Here's why that's a failure is, number one, I could have been making more money, which means I could be doing more good in the world and helping more people. Epic fail. But I also didn't even let people know how they could work with me. So people would want to be working with me and they wouldn't even know. Right. Because I wasn't making it available to them. And that same goes for all of you. Like, if we don't let people know, oh, here's how I could add value to you. Selling is helping, right? The more we show up and sell our services, our products and our offerings, we're helping other people. Don't deny people that opportunity to get the help that they need because truly, that's what you're doing. That's what I was doing for years because I thought, oh, I don't want to be too salesy on social. That's embarrassing. Actually, Gary Vee has a great book. I think it's called Jab Jab right hook. But his whole strategy is around create content to build community. Create content, build community.

Boom.

Hit him with a sales hard pitch. So he does two and then one. So his. Yeah, he'd be horrified if he knew just for years I was just doing. Right. Like his thing is to create community.

Boom.

Hit him in the face with A sales pitch if that is. Like he's the freaking leader of all social media, you know, or at least definitely one of them. And that's. His success is built around that. That's a, you know, again, only take direction from someone who's been where you want to go. That dude's always hitting me with. He's selling his podcast. He's, you know, he's selling his books, he's selling his new companies, his new wine company, he's selling everything. And Kelly Roach, the one that I showed you guys should follow her on social. She's awesome. She was the one that. She's like, she hit me in the face. She's like, you're sleeping on multi millions in business. She's like, and I'm really disappointed in you. She hit me really hard and she's like, you're. You're not converting people enough. And I just was like, wow, thank you for telling me that. So, meaning I still create content which is like some of the quote cards I said, but I will always, when you go to the comments, that first comment is from me converting them to something. I'm either saying, need more support. Like the post above. Click here and I've got your back. And it's driving them to my podcast. Or it's want to join my masterclass? Only a few spots left. Click here. Want to join like there in everything I do, there's a conversion mechanism and a call to action. Now that doesn't mean from what like you just see in the post, but where I'm taking them, does that make sense? Check. Love it. And I think like that. And it's nicer because it's like, listen, some people aren't even going to see that, you guys, right? Like not everyone's going to go look at my comments, but sometimes people will see it and sometimes it does convert and it's worth doing. Like don't, don't sleep on the opportunity. It's not offensive at all. And I'm so glad I'm doing it now. I wish I had done this sooner than I never post on my business page. The reality is your personal page will do exponentially better than your business page. It's just fact. People do business with people, right? No one really wants to do business with your company. You need to have the company profile up to like connect it back. And I have followers my, my business page, but I don't really do anything with it. Like I connect the two so people can see like, oh, there's different offerings on here. Or whatever. But I really am not good at posting from it. And my mindset is I don't have a team of 100 people like Gary Vee, right? If I did, yeah, great content all day long boys. Like go set it up and let's giddy up. But I don't have that much bandwidth. So to me I want to be effective, efficient and where is my best roi? That's for my personal brand. One day I will have those guys up there and that's what they'll do. But for right now I want to focus where I get the return and where I get the return is on my personal brand 100%. And there's so many different things you can do. Like if I was going to spend more time, I would spend more time in the comments. If I was going to spend more time, I'd spend time on my competitors comments, right? And luring their audience over to me. If I was going to spend more time, I'd be targeting more companies that I want to speak for because I saw my competitors spoke for them last year and I'd be in their comments. So I show up so they see me. Oh there's Heather. I should check out Heather. Maybe she should speak for us, right? There's so many savvy ways that you can get into people's heads just by going engaging on their comments. And then there's a whole DM strategy that you can have by going into the DMs shooting people. Hey, I saw that you like my post recently. It meant the world to me. If you ever are thinking of looking for a speaker, would love to talk. Let me know if you want to jump on a quick call. Love to add value. Like there's so many to me that's better use of my time versus creating content for my business page. That's just my opinion on it. So first of all never put an actual link as your post and I'm going to show you what that looks like in a second. But so say it would be like a picture of you and there was a new story of the submarine that you know, the people were trapped in and whatnot in a horrible story. But you know, what is the business situation there that you could add some perspective from? Like anything. Like there's anything that when it's trending, like you can just talk about that trending situation and like relate it back to your audience and to you and like how you would have handled it differently or like, or you know, just your perspective on it or what you thought they did well or didn't do well. Like all of that is content. So sometimes people get hung up on like, what am I going to create for content? Take a look at all of these trending news stories. There's so many that you can jump on again. It doesn't just have to be unique to your industry. It can be your spin and take on it. And maybe you're in sales and you're like, okay, here's how I would frame this up. What are your thoughts? Give it to me below. And then now all of a sudden your community is commenting on how they would have framed it up differently. Right? And the engagement starts spiking. I decided to change that dynamic. I couldn't be more excited for what you're gonna hear. Start learning and growing. Inevitably something will happen. No one succeeds alone. You don't stop and look around once in a while. You could miss it. Come on this journey with me.