#341: The Secret To Owning Your Future with Dean Graziosi Author, Entrepreneur, & Business Expert

It's painstaking to write a book, and I know how much effort went into every book, on every shelf and every rack in every category. And simultaneously, 80% of books in Barnes and Noble sell less than a thousand copies. And out of the 20% that sell more than a thousand, 80% of them don't sell over 5,000 copies. And the way I look at it is so many people put all their heart, their energy, their effort into this book and they thought, if I write it, they will come and they won't. I don't care how good your coaching is, your courses, your widget is, or whatever it is you sell, without selling, nothing works. Selling is the oxygen of every successful person, every successful company in the world.

I'm on this journey with me each week. When you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow.

Fasten your seat. I'm ready for my close up.

Hi, and welcome back. I am so. Wait. First of all, it's so rare I have somebody on the show twice, but our guest today has been on our show before, and I'm so excited to have him back. Dean Graziosi is a multiple, multiple New York Times bestselling author. Hello. I'd like to get one of those under my belt. He's an entrepreneur and investor, and he's also a popular speaker. He's a business consultant speaking in front of audiences of more than 200,000 people at conferences and live events and millions of in his virtual events. Dean's methods have taught people, proven, tested. The guy is the best in sales and marketing that there is in the industry. And now he's coaching millions of people through his partnership with Tony Robbins. He has been instrumental in my growth. And in 2020, when the world went to bleak times, the courses that he had out to market and gave me access to completely changed my business. And he's an incredible human being. Dean, I'm so glad you're here today.

Wow, that was a great intro. Good to be here. Good to see you.

Well, when you do good stuff in the world and people can speak to it firsthand, it's just, it's important for people to know. And here's. This is really bizarre happened this morning. Because of the podcast, I've been given the opportunity to meet incredible humans like yourself that have achieved massive, you know, not only financial success, but philanthropy, giving back. And I was on a call this morning with a really close friend of mine, and we were talking about someone I had had on the show. And he said, well, you know, that guy's just not a really good guy, Heather. And I was so bummed out to hear it. Right? And you know that, listen, there's talk about everyone and anyone out there, but there's people you trust. And I just want people listening to the show to know how solid and good and true, real human being you are. Because to me, I think that's so important, and I don't know that sometimes that doesn't get lost in the major financial success that you've had.

Oh, well, thank you for sharing that. You know, we try, we all grow. We're all guilty of not always doing it right and doing it perfect. I've been through a divorce in my life, so obviously I didn't do that part too well. But we can lean into our old mistakes and repeat them. You know, I. I watched Tony say something once. He's like, so many times people go through a relationship, and when it doesn't work, you realize what you did wrong, you realize what the other person did wrong, Then you forget it, and you go into the next relationship, and you bring the same version of you into that next relationship, and you wonder why you had the same result. And that hit me so hard that when I went through a divorce. Nobody wants to put their kids through that or put yourself through that. Not that we're talking about divorce today, but I made a decision that, like, it was probably me. Like, there's this thing that when my business doesn't go well, when that didn't go right, it's so easy to blame. And the harder thing is just to look in the mirror and say, I take full responsibility. How do I get better? And I remember wanting a better relationship and wanting to be a better father and want to be a better man. I'm like, well, then if I want all that stuff, I got to step up my game, and I got coaches and interviewed people. So I think that's business life, right? What you do so amazing, Heather, and I'm glad to be on your show another time and get to know you even more. And I look forward to doing more stuff with you is you get to help people see patterns of what works right? Isn't that the business we're in? Like, I've gone through the woods. I got lost. I screwed up. I fell off a cliff. I got bit by a snake. But I've gone through the woods enough to know this is a faster path. The reason it sparked this. And I'll be quiet here. You said a good Man, I love being in love with my wife, and I truly have an amazing relationship with her. But I didn't always have that. I had to learn that and then practice it every day. I know that when my kids were little, I have four now, but my younger kids, when I was little, I kept thinking there'd be enough time to connect. And there was one day, and I said, no, no, I'm running out of time. And I put them first. And I know I'm a good dad now, but I know wasn't the best at their stuff. I know the same things in business. And when we do, Tony and I do big events, we know what we did that didn't serve and how to serve. It's all about discovering patterns, learning from people who've been there, and then. Then just rolling up your sleeves and doing the damn work.

Oh, my gosh. Whoever has your ear has your future. I heard that at church yesterday. We had a guest pastor, and. And I'll tell you, it's so true. The people that you choose to listen to really are guiding your future. And you need to be so careful, because so many of us want to listen to our parents, our family, because you believe that they have your best interest. But the reality is, never take direction for everyone listening. Never direction from someone who hasn't been where you want to go. And that's where it's so incredible what you guys have created and giving and sharing this roadmap for success with people. How did this partnership come to be? And how long have you guys been working together to help people?

So Tony and I met about 11 years ago. You know, here's the cool part, the crazy part is 27 years ago, I bought Tony's course, right? Just.

That's surreal, right?

So I bought his course, and it was so powerful and so rewarding that I remember writing in my journal, someday I wanted to meet him just so I could thank him, right? So I could say, hey, man, thanks for putting this together. Thanks for, you know, going through all the struggles you had, deciding what worked and what didn't, and then documenting it, right? So I got the chance to. To thank him about 11 years ago. We set up a meeting for a half hour, and we ended up spending eight hours together. You know, when you just meet someone and we just clicked. We had similar backgrounds. His mom was exactly like my dad, and we just laughed about it. And he had been through divorce, and we talked, and we just. Everything just. We were living parallel lives in so many ways, and we spent eight hours together We've been friends ever since. So not. I don't want to bore you with that story, but it was. If you would have asked me 12 years ago, Heather, you can meet anybody in the world you want. It would have been Tony to say thank you. Because when I got his course 27 years ago, I was in a really transitional point in my life. Like, hey, you have dyslexia. You didn't go past high school. You don't come from money. You don't have a college degree. Your parents been married and divorced nine times. You know, you're lucky to make 100 grand a year. And then at the same time, I was the person like, screw that. I meant for more. I could be more. I could do more. I want to change the world. I want to be bigger. I want to leave this little town I'm in. So I was in that, you know, millimeter of, like, I was looking at the fork in the road and I was starting to have success in my collision shop and things like that. And I got that course, and I was like, I'm making it right. There's not even any. I'm meant for more. I'm freaking going for it. And long story short, he was the guy I wanted to meet. We met, we become friends, we talk almost every day. And about six years ago, we said, hey, if we did something together, what would we do? And it's like, what. What was the thing that saved our lives? He learned from Jim Rohn, who was his mentor. He felt like Jim Rohn saved his life. I felt like Tony Robbins saved my life. And I feel blessed that I have thousands and tens and hundreds of thousands of people feel that I gave him that little spark. And the people we help, you know, it's compounding. It grows exponentially. And he said, if we're going to start a business, why don't we teach people to do what we did? You know, share what you know, become a coach, become a course creator, start a podcast, write an ebook. Because all of us have priceless life experience that someone else needs right now. And the business is growing geometrically, exponentially. Right? It's heading. It's at a billion dollar a day industry. We can meet. Like, you and I, you're in Florida, I'm in New York right now. We jump on a zoom in two minutes, like, so the world's gotten smaller. It's a growing business. We've been doing it for 70 years. And we said, if we're going to do something together, let's do that. And We've been having the time of our lives. It's become a movement. I know you were a part of it years ago. This year we created a whole new five day event for free. We got Jay Shetty and Pace Morby and Trent Shelton and Chalene Johnson. We got all these cool people involved and we get to do this cool stuff that really impacts lives and we get to do it as brothers. And I'm just. I'm having a hell of a time.

So I know that people listening right now, there's plenty of people listening that are thinking, oh, that's great for you, Dean, that. That worked for you. However, I'm stuck in this 9 to 5 job. I have kids, I have a mortgage, and I so feel them. And I know you feel them too, when you think all that you have is what is in front of you and that's all you're capable of. How do you speak to that person to let them know that there actually could be an alternate opportunity out there for them if they're willing to look at this differently?

I know firsthand when someone doesn't feel, I know enough, I am enough. I can do this. And even if I could, how am I going to juggle all those responsibilities? And what if that was actually the fuel to make you do it? Because if you don't do something different, the only thing that will compound, and Heather, you know this personally, the only thing that'll compound is less time, less confidence, less courage, less the ability to lean into who you're supposed to be, not who you're settling to be. And the reason Tony and I love this so much. Yes, he's been working on mindset for 47 years. He knows how to climb inside your mind. The reason our partnership is so good, he can climb inside your mind and rewire it to go, you are enough. You have enough. You can do this. Screw that old freaking belief that has cost you too much. Let's bury that thing and give you this new empowering belief that the woman you are and the woman you're meant to be, and then I come behind it and say, well, here's the cool thing on how you can market yourself, how you can package yourself, how you can do this from home, how you can lean into the woman you are meant to be, designed to be, and how your most valuable asset is actually your life experience. Here's the package to serve it, to sell it, and to profit from it. So if you wonder, I know I digressed a little bit there, but why this partnership has been so amazing, because Tony kind of climbs in and adjusts the knobs and you go, well, shit, I can do this. And I get to come in and.

Go, here's how so many people have this thought. I held the same thought too, which is, okay, I found a little bit of success over here in corporate or in this job or, like, I have this stability. Why am I going to risk all this to go see if Do I really have something number one to teach? I remember I struggled with this because I just didn't have experience. Yeah, I have led a team of thousands of people in corporate America. But that looked one way to me. I didn't know, wait, I don't know that I can go do that on my own and create my own. Maybe you start thinking, maybe I'm just successful because of the industry I'm in, the company, I'm with, the title that I. That I hold to take that leap and say, no, there actually is intrinsic value within me and I can teach these people this. That is a leap for a lot of people. How do you get people to jump?

Listen, if you're happy with where you are, you don't. I get to know a little bit of your story. You were doing financially well. I know you had someone that didn't want you in that spot and there was a shift and all, but let me just ask you. What if you just ate, Excuse my language, I didn't know the better terminology. What if you just ate for 20 years and you were able to make the money, but you didn't live into you, you kept quiet, you kept your head down. You didn't at lunch, you didn't want to walk by certain offices because you were uncomfortable, but you could have been safe and secure and you were making good money. Let me just ask you the honest truth at the end of your life, you're 95 years old, you're getting towards the end, and you look back and say, you know, I played it safe and it worked. I believe you would beg God, your maker, to go back and redo it more than any other wish. Right. Or what would you choose? Would you choose that safety life where you made good money, but you had your head down? You weren't in control of your time, weren't in control of your future. You didn't feel like you were out of purpose, you didn't have passion, you didn't jump out of bed in the morning, you just did the thing. Or on the other side, you could choose, hey, I went after my own stuff. It was a little rocky at first I failed. I was a little shy, I was embarrassed to tell my friends I was doing this. I had self doubt, felt like an imposter. But I got momentum in my life. I mean is there any comparison? Even if one wasn't financially as successful as the other, wouldn't you choose the other?

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Gosh, for everyone listening to this right now, if you're kind of just getting by, yeah, you might be making this money, maybe you're not, but you're just, you know, punching the clock essentially. There is so much more out there and you just teed it up perfectly. Dean I remember I was a my early 20s. I took an equity partnership which I felt I'm lucky to get this chance. We bought a $25 million company. My job was to accelerate revenues. We did that massively. We sold it for 55 million within three years. When I got my tiny little piece of that company, I was the only one that moved there and ran the company, by the way. And my partner made millions and millions of dollars. I walked away discouraged in many regards and I didn't feel so great about myself, right. And I remember I went home, I didn't need to work with him anymore. And I said I'm going to move on and do something different. But I just didn't feel so proud of me the way I thought I would. Yeah, I got a big paycheck and that was great, but I wasn't fulfilled. I wasn't. I just, I remember saying, okay, I'm going to go to a publicly traded company now. And then I went and did really well there. And the whole time, the last few years of that company, I remember starting to say I'm feeling that same way I felt before. I built up so much revenue. We, we get all the awards where but I don't feel proud of who I am. Cut to I get fired, I meet you, I launch my courses, I launch my mastermind, my workshops, my classes, the messages I have received and just a limited last couple of years. It's only been three years for me that I've been doing this. The messages I received telling me I literally changed people's lives that I've gotten to know. I cry my eyes up brings me to tears. I never ever have a day, never since I left corporate where I wake up and don't feel like I'm not being led to make the world a better place, to shine my light, to show up as that best version of me. And I feel so proud every day.

Yes.

Is it?

Sometimes it is. But you know what? The fear is worth it because I will never be that 95 year old woman on her deathbed regretting my life choices. I'm going to be so proud that I showed up and went for it.

You know, and it makes me feel amazing, even if I was a tiny little spark along that journey. Right? So it's. It's what? Listen, I'm at a phase of my life where I don't need to work. I want to work harder than I've ever worked. Tony doesn't need to work anymore. We want to work harder because of this momentum of impacting others. So I really want to stick with this line, this line of thinking, this train of thinking. But think about this. You said you're in it three years, you're. You're doing amazing, you're impacting people, you're. You're living a new life, all that great stuff, right? A life filled with more purpose. I should say, a new life filled with purpose. But three years ago, four years ago, some. Let's just go back five years ago and I just ran into you at a Starbucks and I was standing in line, we ordered the same coffee, we started talking. And if out of the blue I just said to you, you know, you'd make an amazing coach, you should share your knowledge and get paid to do it. You probably been like, this guy's a freaking creep. Stop hitting on me or whatever. Get, get out of my mind.

I'd be like, what are you talking about? I haven't. I'm not an expert in that. I don't know what.

That I'm. What would I coach? And that's what everybody feels. Listen, what everybody feels. And I want you to know this is the biggest misconception on the planet. Everybody thinks, I don't know what I'd teach, Who would pay me. No one knows my name. I don't have a huge following. Congratulations for our most success. The foundation for our most successful Students like, that's, that's how all of them start, none of them like. And the misconception is you think you got to go build a following first. You don't. You think you don't have value. You do. You have more value. Look what you get to coach on. Every day you realize there is a life experience, that you're a chapter ahead, a month ahead, a year ahead, or a decade ahead of somebody else. Two more things I want to share and I know I'm kind of all over the place. It's been a long day. If I had a little add, apologies. But think about this. If I said to you right now, you're listening or watching, you had a week to prepare and then you could go back and coach your 20 year old self for a day, what would that be worth to you?

Priceless, right?

And think about. And you could pick any topic. You could pick relationships like, hey, you are worth more. You should, you need to realize the value. You need to realize what real love is. Or maybe what your parents had wasn't real love. Don't model that. Or, or model your parents. You thought that they were crazy. Maybe it's on your health and you go, hey, I'm going to go back and coach myself how to take care of myself because I'm 67 years old and I'm not so healthy. Jackass. Like, take care of yourself, eat better, work out, pay attention, meditate, whatever it is. Or maybe it's about business. Like, just because you have the degree doesn't mean you should be locked into following something that doesn't serve you, doesn't serve your heart, doesn't serve your bigger future. What would it be worth to go coaching? Could you coach yourself? The answer is absolutely and priceless. I've done this in front of hundreds of thousands of people. It's either million, 10 million or priceless. That's the, that's the thread that comes in. You have a life experience that's that valuable to somebody else right now, potentially tens of thousands, hundreds of thousands of people. You just need to know how to unlock it and share it. And it's why this industry isn't for Tony Robbins and Dean Graziosi and others. It's for anyone willing to unlock their life experience and share it. And that's what we get to do. I mean, Tony and I aren't going to be here forever, Heather, and it's going to be you and people like that that take this message and just keep empowering this. Share what you know.

Economy one of the things that I'm grateful that this whole experience opened my eyes to. And, and I think that this is going to relate to a lot of the listeners is this understanding that you don't have to get fired to go do this. You can be in a job that is paying your bills. You can access this information from the five day free training. First and foremost. You don't have to go risk everything right now. And that's the beautiful thing.

So true.

Actually start investing in yourself, building in yourself now and this can be a longer. It doesn't have to go the way that I did it. I don't recommend it that way actually. Like start picking your head up today instead and saying how can I start investing me? But how often have you seen that happen where somebody actually slowly gets into this before they make the leap?

It's mostly everybody. What I tell everybody is don't, don't leap. I mean we do have people that'll spend five days with Tony and I and we're talking about a challenge we're doing on August 1st. So mark your calendar. It's called the own your future challenge. I hope all of you will join us. Write this down, future280.com I'll talk more about it in a moment. But just in case you got to run, don't. But if you got to future280.com and we invite you as our guest for free. It's going to be an amazing five days. Here's the thing. Yes, we do have some people who will go through a challenge and just say I'm out. Burn the boats and go all in. And. And I respect that simultaneously, most can't. And the uncertainty would be so big that it would unravel and they wouldn't be able to do it anyway. So all of us can. You know, Kaizen, how do you eat an elephant one bite at a time? How do you run a thousand mile race one step at a time? How do you realize that you have valuable asset that's locked in your head? How do you unlock it? How do you share it with confidence? How do you sell it through service? How do you deliver it? All of that can be a slow one step at a time process. And then all of a sudden when you realize that this thing over here is actually growing bigger than your career, it fills your heart, fills your, hopefully your bank account more than your career. Then you can make a decision to transition. No magical money machine to get rich for doing nothing. No overnight riches. That's not who Tony and I are. And I know you know that, or you wouldn't be with Heather if you thought that to be true. I've never met anybody that's bought one of those magical money machines and they're living on a yacht someplace, but, you know, I know there's a lot of that being marketed. This is about coming and understanding. Listen, I, I guess the best way to describe it is over five days, day one, you'll know why this, why now, why you. And then Tony Robbins will climb into your soul and readjust all the, the knobs. Day two, I go deep on understanding the bullseye, like the dot, the, the niche that you should be teaching. Day two, by the end of day two, you'll go, oh, I, I know what I'm going to teach, what I'm going to share and who I'm going to share it to. By the end of day three, you'll know that selling is love, selling is service. That if you're not serving others with what you know, you're actually doing them a disservice, you'll fall in love with selling. By the end of day three, by the end of day four, you'll have the story teach tool framework that Tony and I have been utilizing for like 70 years. Between the two of us, we'll go, oh, well, I could teach it that way. That's easy. Like, we'll give you a sense of confidence on how to share it, whether that's being a coach or creating a course or a workshop. And then day five, we tie it all together, like that's the journey. And, and I know most people show up going, I don't know, maybe. And by the end of day one, you'll know for a fact like this is for you or not. So I'm going to just encourage you, you're invited for free. Put it in your calendar. Invite someone you know, someone you care about as well. Get a, get an accountability partner. Show up day one and decide for yourself. At the end of day one, if it's not for you, no harm, no foul, it didn't cost you a dime. But I don't think that's the case.

No, that will not be the case. And again, it's free. So what you're choosing to do is you're choosing to invest your time in showing up to test something, which I love that whole concept, when you feel so good about something that you're doing, you have a hundred dollar money back guarantee or you just don't even charge people at first to have them show up. Guys, this is such an incredible, incredible opportunity. I went through the entire first event that you did. I think I was back in 2020. It was incredible. I literally filled a notebook with notes. And I'm someone with 25 years of sales and sales leadership expertise, and I do feel like an expert in that. And I learned so much. So I appreciate Dean. I think a lot of people listening right now are going to say, oh, they can understand how to sell. I'm not in sales. Oh, no, that wouldn't be. Everybody's in sales, guys. Number one, first and foremost. In any exchange, somebody's going to be sold. So the sooner we become aware of that and embrace that and say selling is actually helping other people because we're giving them access to a possible solution. We have to make their life better, the more people can get excited about that. Don't you feel like that's such an important day in the course?

Yeah. Day three is my most. It's my most favorite section because so many people feel like if. If they build it, they will come. You know, I always use that analogy. Heather, if you ever walk into a Barnes and Noble and you ever see those mega Barnes and Noble, like, three stories, there's an escalator, there's hundreds of thousands of books. And I always use that analogy. I said, you know how much work I. I've written six books. It's so much work writing a book. And then you think you're done, goes to the editor, and you come back and I question every paragraph. I'm like, oh, that I can do. And it's like, it's painstaking to write a book book. And I know how much effort went into every book, on every shelf, in every rack, in every category. And simultaneously, 80% of books in Barnes and Noble sell less than a thousand copies. And out of the 20% that sell more than a thousand, 80% of them don't sell over 5,000 copies. Wow. And the way I look at it is so many people put all their heart, their energy, their effort into this book, and they thought, if I write it, they will come and they won't. I don't care how good your coaching is, your courses, your widget is, or whatever it is you sell without selling, nothing works. Selling is the oxygen of every successful person, every successful company in the world. Now, with that said, you could be selling farm equipment. You could be selling microphones or water bottles. You could be selling lost services. There's lots of great things that have to be sold. What I love about this industry is we get to sell something that allows people to live into who they're supposed to be. It unlocks their full potential, helps them overcome obstacles. Whether you're helping somebody to sell, to go vegan, to do yoga, to meditate, to get through a divorce with love, to have a child centered divorce, to help somebody naturally cure eczema, or to get their stomach in shape, like, to work. We get to be in the business of impacting others and serving them and getting paid to do it. So if you're gonna learn to sell, isn't it cool to learn how to sell somebody that actually sell them something that actually helps them? And that, that's. I mean, when you love what you do. When people say, what's the secret of selling? Dean, I saw you on with Matthew McConaughey. Oh, my God, the way you sold. And we did record breaking sales. How did you sell? I'm like, the truth is, I spent two months with the guy on the phone almost every other night going through his course. He flew into my office and we spent a week till midnight going over every word. And every day he's like, dean, you think this serves people? I want to put a story here. I want to create some. I want to get people to write their own eulogy. Let's do it. Let's lay it out. We worked to midnight. I saw how much this guy cared, how much he understood patterns from journaling for 30 years and how much it could change people's lives. When I saw that, there was never a thought like, oh, I got to sell Matt McConaughey's course. It's like, I get to sell this. I get to serve. I could not wait. We were three hours in, and it was my turn to. To make the offer for his course called Road Trip. I couldn't wait to sell. My enthusiasm went up, my excitement went up. I couldn't wait to ask for the money because I knew if someone clicked the button and bought his course, that he obsessed on that really took him 30 years to figure out how to sell. I knew it would change their life. I don't know if I'd feel that way if we were selling better water bottles or better microphones. Like, that's a thing. We need it, but it doesn't impact. And now the people who said yes, over 30,000 people said yes to that course every day. People's comments are. It's like, oh, my God. Life changed, fixed, the relationship ended, a toxic one started. The company, got the promotion every day. And that's the gift that Tony and I want to give everybody is like, what if you fell in love with your client, fell in love with your product and you could not wait to sell something that served them? And here's the cool part. When you sell knowledge, you don't have to inventory it, you don't have to warehouse it, you don't have to pay for it, you don't have to air condition it, it doesn't have an expiration date. You could sell it over and over again. The margins are massive and the impact is huge. That's why we love it and that's why we do this challenge to get people like you. Heather that came years ago to say, I don't know. And by the time you leave, you go, well, hell yes I'm doing this.

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Two things I want to get into on that Matthew McConaughey story. 1. Obviously the guy's super successful already, right? Like he didn't need to. He was in a situation like I was where I'm like oh what am I going to do next? How do I drive revenue? This is someone who saw opportunity, said I can add value, I can make additional revenue, I can impact lives. It just reminds me of the industry you choose to be in is your choice. For a long time I was in an industry slowly in decline. You are setting yourself up. For anyone listening right now, if you're in an industry that is not in a growth phase, you are making your life harder than it needs to be. That is fact your skill sets can transfer and be valuable in another industry. We are sitting today having a conversation about a multi billion dollar industry that is in a growth phase that is leaning towards trillions of dollars. Dean, how important is that to actually be in a growth phase industry Think about this.

Take real estate, for example, right? I used to teach real estate because that's how I really got started. And one of the main things I taught people and everybody go, God, I never thought about that. If you're in a city where people are moving out of, they're migrating out of. I don't care how good you heart real estate, it's brutal when people are moving out of your city. I live in Phoenix, Arizona. 10,000 people a month move into Phoenix. Been there 22 years. It averages 10,000amonth still. There's always 10,000 people are migrating in. I want to be in an area where people are migrating into. No matter what the economy is going, is happening in the world, people are coming in, right? It's the same thing with a business. When the economy, when economy shift, when inflation goes up, do you want to have the best taxi service on the planet or do you want Uber? And sorry to use a simple analogy, but you want to go, you want to be in an industry people are moving into, they're migrating towards, they're utilizing more. Just five years ago, when Tony and I started, this industry was $350 million a day, right? Because we got the stats and we ran this year, it is a billion dollars a day. The latest report we got is by 2028, they're predicting it to be a trillion dollar a year industry. This industry is exponentially growing. And it's not growing by the Tony Robbins and the Dean Graziosis. It' Heather Monahan's and the people who are deciding, hey, I think I do have something people need. And hey, I could do it through zoom. And hey, I could do it from home. And hey, I could really change lives and I could fall in love with this. Hey, I could get feedback from people that I'm changing their lives and feel amazing about myself and still create revenue. That's why this industry and that's why we're, we're so excited to invite all of you. I, I hope you join us. It's future 280-2280, future280.com it starts August 1st. And I'm serious, when I say pretend you paid a thousand bucks for this, I mean that pretend you paid a thousand bucks. Because sometimes when people don't pay, they don't pay attention and you discard. Ah, it's free. Maybe I'll show up. We do this free because, well, because we can and we bring in some. I mean, somebody asked me the other day, it's like, how do you get the Guests. There are four guest speakers that are coming that all get paid over a hundred thousand dollars to show up on stage for an hour. Right. Just, just those four. Tony gets way more than that. I get way more than that. Like, I'm not saying that to be like, look what we do, but this is people who are coming for the right reason to deliver capabilities to spark that, that interest and to spark the motivation to see what's possible.

Right.

Even if you're not coming because you're, you're not certain this is for you, go to give yourself that confidence, boot that mindset adjustment and give yourself some basic training in sales, which is what you're going to get from Dean on day three. That is priceless and valuable in your life regardless if you choose to move forward and launch your own business. One of the things that I was thinking about when you were describing the growth trajectory that this industry is on is I used to be a big fan of move fast and break things. You've got to be first to market. However, with time comes experience. Right. And I've learned it's a great thing when an industry is built out. It's a great thing when people understand the processes and credibility of a concept. And to me, when I've got into this three years ago, thanks to you, people already understood what a mastermind was. People understood what taking a virtual class was. Just because I wasn't an expert in it yet, didn't mean that the world wasn't ready for it. The world is so ready for it now. It's impacting billions of people. That, that takes out one of the potential objections or barrier to entry, which would have been probably 10 years ago, would have been a little bit harder to sell an online course or a community. Right. But now people are so primed for that and you can already see the success stories that are happening out there. Don't you think this is the ideal time to get in?

Yeah, it seems like we just like, it is so magical and perfect and you don't have to do anything and it just works like. But the truth of the matter is like think about this. I started this industry 27 years ago. There was no Internet. There was only dial up on aol, if you remember aol. With that, you take it half hour to download one video. So when I started, because I got Tony Robbins course and I wanted to go in this course, I wanted to impact others and make money doing it, I had to film an infomercial. It was like 150 grand. I had to book $50,000 worth of TV media. I had to buy inventory, like real course, like material and CDs and booklets. And then I had to put them into a warehouse. And then I had a. I was $250,000 in before I got sale number one. When I didn't have 250,000 bucks, I had credit cards and I was juggling and scared to death. The reason it's so powerful now is, like I said, it's not only an industry that's exponentially growing. It's not only a industry growing from regular people learning the skills and doing it. The connectivity is so easy. Like Warren Buffett, you know, he does the yearly address, I think it was last year. He said, during inflation times, during a chance where, you know, the economy could go into a recession. He said, start a business that doesn't have a lot of overhead. If you're in a business where you got to buy farm equipment and rent it. God, if inflation comes in, you, you, you go out of business. He said, find a lovely. Cuz words are find a lovely, lovely company that doesn't have a lot of startup costs and a lot of inventory costs. And then number two, just become better at what you do than other people. And he said, you'll just command more of the market. But think about that. You're selling your life experience. You're selling your life experience through a zoom online, through a course that you could sell over and over again with not a lot of startup costs, not a lot of invent, no inventory costs. Right? And I think it just, it just reeks with all the ingredients that you should at least be exploring this. If it's not for you, it's not for you. But you'd be crazy to dismiss it if you said, I don't know what I'd sell, I don't have a following, no one knows my name or I hate being on camera. If those four your excuses, they're not good enough because we have way too many successful students that started with that exact criteria. So I'm nudging you, I'm nudging you to come.

Well, one of the things that I want to speak to again from my just personally that happened to me that I would have never. Guys, this is so powerful. When you unlock one opportunity, you don't know where that's going to lead you.

Right?

I had no idea where this was going to lead me. Here's what's crazy. I had put up a post on LinkedIn saying you've asked, I've answered This is how I marketed it to begin with. I had no idea what I was doing. I just said, I'm going to put it out there. You know, limited seats available. My first ever mastermind. DM me to get your seat. So I did that. All of a sudden, you know, I. I only opened it up for 20 people, which you could have 20 people in your community and sell those 20, right? You don't need 2 million. I did not have 2 million. And so I signed up these 20, not knowing who these people were, cut to. A couple of months into my program, one of my quote unquote students sent me a DM and said, hey, can I jump on a call with you privately? I knew the guy at this time, smart guy, great guy. I got on a call with him, he said, hey, I'm, you know, I have a board seat for five different companies. Heather, now that I've gotten to know you, I'd love to potentially add you to, you know, one of our boards. Cut. To make a long story shorter, I'm now a board member for the past two years of Health incorporation. Right. I would have never landed that board seat if someone hadn't gotten to know me on a more, you know, one on one level. And I would have never. That would have never happened if I hadn't launched my first mastermind. So you don't know where this can take you, but I promise you, it's gonna unlock opportunities that you don't even know exist right now.

Yeah. No, it's so true. I love calling that a strategic byproduct. When you're bold enough to go after your original goal, usually the off ramp turns out to be bigger than the original goal. But you don't get the opportunity of a strategic byproduct until you're bold enough to jump in the game and whatever that game is for you. Listen, we can call it uncomfortable action, being bold, being courageous, but the fact of the matter is, we have to do that. We. We have to learn, we have to investigate, we have to model people who've already been there. And you gotta move like, that's just it. There's no one coming to save us. Sitting on our hands doesn't help. Blaming doesn't help. We gotta move. So if you're gonna move, you might as well move in a direction of something that's growing, modeling people that have already done it. And, and I mean this with all of me, if you're still with us today, thank you for spending this time with us. We'd love for it to be this industry. But if it's not this, do the same thing in whatever it is you want to do. Find someone. Heather said this earlier. Find someone who's already done what you want to do, learn from them and then go take uncomfortable action. There's no other way through it. I just don't know another way that that's the only way to get from where you are to where you want to be.

It's so true. And it's the fastest way to get there. Yes. Maybe you can figure out in a messy way, but I. I tried that for years. I wasn't accessing mentors, I wasn't accessing masterminds or coaching. And it took so much longer and I was so frustrated. Beating my head against wall. So if you're beating your head against wall, you don't need to do that. Actually. Go find the information and we've got it for you. It's August 1st through the 5th, right?

Yes, August 1st through the 5th with. Yeah, I get to shamelessly plug it over and over because it's the only time of year we do five days for free and we gather all our friends and. And the things you don't see. I'm here. I have a house in upstate New York. We bought a farm, which is so cool. I'm looking out at my garden. My son's playing over there in an apple tree. It's unbelievable. I feel so blessed to be back in this little town. And I have this guest house. I have paperwork all over my desk. You can see my desk. It looks like a mess. It's actually a big dining room table that I've been working at for. For a week and a half. We go all in on this. Like, it's not just, hey, let's throw a bunch of people for five days and see what happens. Each moment. Each. It's about two hours a day. Each minute is literally planned out. What Tony's going to teach on day one is planned out to open up your heart and see what's possible. What I teach on day two, what Jay Shetty teach, which each person teaches. My schedule. I showed you my schedule. Tomorrow is. I'm talking to each of the speakers again to go through exactly what they're going to talk about in the 20 or 30 minutes they're going to share. What is the start? What are they going to deliver? What are they going to share? What is the person feeling at that moment? How do we have this breakthrough and what exercise are you going to give them? Each thing is planned out. This isn't just some free event we throw together. So when I push it. No, it's because we should be charging a thousand bucks for this. So the only so how you pay me back is show up and play full out and bring a friend if you'd like someone to have be an accountability partner. And it's future280.com guys, I'm going to.

Link that in the show notes below. Go sign up for this. If this changes your life the way that it did for mine, you're going to be sitting with the board seat and a whole new revenue stream very soon. So don't let. Don't sleep on this opportunity. It's way too big. And Dean, thank you so much for doing this again. I will be attending this. Absolutely. Because I always take so much away when you guys put this together.

Well, I appreciate you so much, Heather, and thanks everybody for listening if you spent this time with us. I know this was a lot about our challenge, but if there's anything today that resonated with you, I promise you it's the place you want to be and we'll see you there on August 1st.

I'll see you there August 1st, guys. Check the link out in the show notes below. Until next week, keep creating your confidence. I decided to change that dynamic. I couldn't be more excited for what you're gonna hear. Start learning and growing. Inevitably something will happen. No one succeeds alone.

You don't stop and look around once in a while. You could miss it.

Come on this journey with me.