#351: Unlocking The Secret To Age Reversal with Carolina Oliveira Co-founder & CEO at OneSkin

A lot of people told me, hey, maybe you should go back to Brazil and try something there. Maybe this is not for you. And then I was like, okay, you are on my list. I'll prove you wrong. So I think you needed to have very like that certain inside of you that you are doing like what you should be doing. If you don't see you doing anything else, just like keep going. And obviously it's hard. I mean that's why most company fails. That's why obviously it's hard to succeed in life.

Come on this journey with me each week when you join me. We are going to chase down our goals, overcome adversity and set you up for a better tomorrow.

I'm ready for my close up.

Hi and welcome back. I'm so excited for you to meet our guest this week. She's going to literally change your life. She's changed mine already. Carolina Oliveira, CEO and co founder of One Skin. She holds a PhD in stem cell biology and teacher tissue engineering. She's a co inventor of five patents and co author of numerous scientific publications. She relocated from Brazil to Silicon Valley in 2016 to found One Skin, a fast growing longevity company developing products to promote skin age reversal by targeting a central driver of aging, the accumulation of senescent cells. Carolina and her team are disrupting the outdated anti aging skincare industry with their groundbreaking around skin and longevity. Carolina, thank you so much for being here today.

Thank you so much for having me. Heather. Excited for this chatting.

Oh my gosh, I am too. So Carolina, will you take us back to you were living in Brazil. I mean this is just a big jump that you've left Brazil, moved to the us, started a company. I mean to me it just sounds like a lot. So can you give us a little background into how this happened?

Yeah, definitely. So I was in Brazil, finished my PhD around like 2014. And I always want to translate the science that I was developing for so many years in academia in order to create something that would, you know, really bring an impact to people's lives. And after I was finished my PhD and at that point we were studying a lot of stem cell biology and tissue engineering and basically how we can replicate human tissues in the lab. So we started a project back in Brazil, basically another company. We tried to make that company work for two years for several reasons it didn't work out. Like the Brazilian ecosystem for biotech was not ready yet. The market was not really big enough to absorb our technology. So so we were looking for ways that we can, you know, basically Keep that dream alive and continue to work on this project. So we found this opportunity at an accelerator here in San Francisco called IndieBio. And IndieBio was just like the perfect place for us to be because they basically help, like scientists to become entrepreneurs and to start a company. And this was like a lot of what I was not finding Brazil, that kind of resource, that kind of, you know, knowledge. So I moved here in 2016 and I was honestly not prepared. Like, I was a scientist, I was definitely not an entrepreneur. I had a very basic English and I didn't know anyone in the city. You know, I saw this as an opportunity to make this dream happen. So I packed my bags and I came here and it was a very, you know, challenging time. Obviously, you know, at the beginning we didn't know exactly what would be our product or our technology. So we went through several different, like, pivots. So basically we started with this approach of growing human skins in the lab to replace animal testing. This was already like a demand that we were seeing, like from several industries, but mainly from the cosmetic industry. That does not justify to test animals to develop a cosmetics. So basically we could grow human skins in the lab and you can test this new cosmetics in the skin tissues that we grow. And this could be, you know, a great, great way to test those products and not use animals. But we didn't get a lot of traction for this first idea. So we pivot to the second idea that was, okay, let's test how these anti aging products work, if they actually work. Because we know that anti age is a huge, obviously market. Everyone is crazy about it, but consumers are still lost. Like, how do I know if this product is actually promoting any rejuvenation effect? There are so many marketing claims and unfortunately there is a lot of like pseudoscience and snake oil as well. So we thought, okay, we can offer these skins that we grow and measure the age of this tissue that we are growing the lab and see if any product can, you know, change the biological age of the skin. Ideally, like reducing the biological age of the skin. So we started to get more traction there. We saw, okay, companies were interested, like, I want to validate if my product can actually rejuvenate the skin. And consumers were also interested, like, I want to know if the product that I'm using is actually, you know, rejuvenating the skin. But what we found really fast is that none of the products that were in the market, they were designed to target aging itself. So basically the products are designed to improve, like the surface of the skin. But aging is happening at the deeper levels of the skin. And all of the companies, all of their products were basically missing the market. And because we are scientists and because we are on top of the latest research around, like, the biology of aging and we know what's driving aging at the cellular level, that if we intervene there, we could promote a better effect. We decided, like, okay, we're not testing products. We are going to develop a new product that can actually target aging at the source and promote a real age reversal effect. But it took us, like, a few years to actually land into the product that we are today. So a lot of research, a lot of learnings.

How did you not give up during this time?

That's a great question. When I was 18, I remember that my dad gave me this book about, you know, kind of how to succeed in life. And the first thing is to have a very clear purpose. And the beginning, I didn't know, like, what was my purpose. But with time, like, I knew that I loved science, and I knew that I love, like, helping people to live better, like, live a better life. So in the beginning, I thought, okay, maybe I'll find a cure. I'll be a scientist and I'll find a cure for a disease, and then that's it, right? Like, I made my contribution. But then when I started studying aging, I was like, okay, if I can actually target aging, and then we're living healthier for longer, so basically are preventing the diseases. So I'm helping people in a much more impactful way. That really resonated with me. And when things were going really hard, I was trying to, okay, if this doesn't work out, what I'm going to do, I'm going to go back to Brazil. I'm going to work for a biotech company. And I couldn't picture myself doing anything else. Like, and then I thought, okay, I found this as my purpose. Like, this is going to work no matter what. And I'm just, like, going to keep doing my best every day. The first year was, like, the hardest one. I really pushed my limits, and I went through some really down moments during this accelerator program. There was a time that we were presenting, and there was a rank of all the companies that were presenting and I was not doing well, and we were the last one in the rank. And that day I felt like, really, I don't know, I felt like, really down, But I didn't give up. And at the same day, I also got an email that gave us an opportunity later on in the future, like, to present the company. And then on that second presentation, I won, like, the best pitch. And that opened so many doors for me. So looking back, it's just so interesting how you see that a lot of times, like, there will be so many reasons for you to give up, but there is also, like a small signing that you shouldn't give up. You know, you are invited to do this. And I was always like, you know, holding into all the opportunities that I had. And I knew that I could do it. I knew that. A lot of people told me, hey, maybe you should go back to Brazil and try something there. Maybe this is not for you. And then, you know, I was like, okay, you are on my list. I'll prove you wrong. So I'll see you, like, yeah. So I think you needed to have very, like, that certain inside of you that you are doing, like, what you should be doing. If you don't see you doing anything else, just like, keep going. And obviously it's hard. I mean, that's why most company fails. That's why, obviously it's hard to succeed in life because it requires a lot of resilience, a lot of, like, determination and really, like, just build that, you know, thick skin. Because I was punched so many times, you know, in the face, like in so many ways, not only in professional, but my personal life. Like, I had like so many challenges that it just like, keep building that, you know, inner strength that you just know that coding, the stoicism, like the obstacle is the way, like, just keep going, keep going.

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It's so true. But that's not easy. What you did, the amount of pivoting and then the determination and the commitment to not knowing exactly how that was going to unfold. How long did it actually take you to come up with your first one skin product where you felt, I've got something?

Yeah. So when we decided really to research this new product and find a new molecule that could actually target aging, it took us around, like, three, four years. And I know it's because we are being, like, really truthful when we talk about, like, we want to make a significant impact in reversing aging is. It's hard. Obviously, you know, humanity is trying to figure out this for, you know, 2,000 years or more. So I think we were very diligent and rigorous with our research. So we only would bring something to the market when we felt that we had something, like, better than anything else. And it was, like, worth pursuing that idea. So it took us around, like, three, four years. And then once we founded our main peptide, and I can explain more how it works, okay, we saw, okay, we have something that's really unique, really powerful. I think there is a great opportunity for us to bring this to the market and really communicate. How was this developed? Because this was not developed using the classic, I would say, cosmetic rationale. There was like a more, you know, biotech or pharmaceutical rational or, like, really trying to address the root cause of aging, validating this internally. So we saw that there was an opportunity to bring this story and also, like, the concept of longevity, of, like, helping people to not only live longer, but live healthier. You know, kind of getting the knowledge that will help us to make better choices today so we can experience a better health tomorrow. So we decided to create a brand, which was another challenge because obviously scientists are not marketers. And then a lot of people again doubted that, oh, you girls. Like, this is not for you. Like this. Creating a brand, it's easier for you to, I don't know, publish a paper anyways. Again, we ignored those people and we said, okay, we're gonna bring this product to the market. So it took us another year and a half to really, like, get the product messaging, the visual identities and all the strategy to bring the product to the market. So we finally launched in 2021, and the first year was still a very challenging year because we're again, learning how to commercialize A product. Everything is new for us. We don't know any marketing tactics. We're learning on the fly. But one thing that we're really good is really to be able to learn fast and adapt, like, really test things and like, okay, this is not work. Let's change something, you know, try something else. And then on the second year that we had our product to the market, things started to take off. And today we're in a, you know, very healthy place. The company is growing. The company basically pays itself already. So we pass through that phase that we call like the Death Valley. Right? You know, that period that, you know, anything can happen in your company can die, you run out of money, you know, you're out of business, and that's simply it. So, yeah, I think looking back, you know, there were a lot of ups and downs, but today it's really good to see that all these efforts and, you know, the investment that we put on the research is paying off because consumers are really happy with the product. We have, you know, great results. And so that's exciting now.

Yeah, no, that's such a great point that you make, because a lot of times, and I so feel what you're saying in my own regard for my business, when you get into something new, when you take a risk on yourself, when you're trying to create a new space, there are no guarantees. And your belief in yourself, your commitment to your purpose and your passion propelled you facing the naysayers, facing the people telling you to go home. And then once you were able to even get that product, that was a great realization you made. Oh, now we need to figure out marketing. Now we figure out how to launch a brand. Wait a minute. This is what we were good at, the science. Now we have to figure this whole thing out. That is so true in anytime you try something new, you start stumbling into, oh, and then there's this next level that I have to figure out and unlock. So good for you that you didn't let that stop you.

Yeah, no, thank you. And actually I enjoyed this process. I think, you know, one of like, the beauty of being entrepreneur is at least like, at least for me, like first time entrepreneur. It's just like learning every day. Every day is a new thing. I need to learn about how to scale a company now, how even, you know, potentially to diversify our marketing channels and hire people and keep me people motivated. So every day is a new challenge. And it just keep, like your brain really, like, you know, open and active and excited to learn and to tackle that Next challenge and then give me the next one. And here we go. Good for you.

I can see that you are so motivated. Tell us a little bit about the science behind one skin and how it's so different from everything else that's out there.

Yeah. So as I was sharing, when we looked at all the anti aging products in the market, what we realized, most of them were either based like on retinol or acids, or even they have like some peptides that can induce collagen. But none of them were actually targeting what's causing aging at the, you know, cellular level. So retinols, for example, how they work, like they induce what we call like cell renewal. So it causes like a peeling effect. Like the upper layers of your skin are peeling out and then you are growing a newer layer of your skin. But that doesn't mean that we are tackling what is actually driving aging. So you are just growing like a newer, fresher skin, not necessarily a younger skin. The main like downside of retinol is the side effects. Right. A lot of times people will experience like irritation, inflammat. And while you are peeling off, you are basically removing your skin barrier, which is so important to protect your skin against like the environmental stressors and pathogens and pollutions. So retinol is kind of a double edged sword in a way that it will make it look good, but it has like some you compromise your skin, at least for a period of time. So when we looked at the science of aging, we found one mechanism that was behind all tissues aging, not only the skin. And this mechanism is the accumulation of damaged cells, also called senescent cells, that build up in our tissues over time. And basically those senescence or zombie cells, we call them zombie cells, are cells that are already like really damaged. They have divided either like over 50 times, they should not continue to divide otherw like a cancer. So they stop dividing and they start secreting inflammatory signals that spoils the healthy cells around it to age faster. So we like to compare a senescent cell with like a rotten apple in a basket. Because one, you know, bad apple can really spoil the good cells. So that's what's happening in our tissues. When we have senescent cells. Like those cells are really basically, you know, deteriorating the tissue. And our hypothesis was, and we saw other studies that were doing this successfully for other tissues. If we can remove those senescent cells just like the bad cells, then the healthy cells will proliferate, we start to function normally again, we start producing more collagen this improves your skin barrier and this, you know, even improves your appearance as well. So no one was doing this in the industry. So we decided to start testing new molecules, more specifically peptides. Because peptides, it's a biological molecule, it's obviously a small piece of a protein and is generally safe. So we tested nearly a thousand different peptides in the lab to find which one could actually decrease the amount of those senescent cells in the skin. So again, this took us around like two, three years. Once we founded this peptide, we tested like in aged skins that we can grow in the labs. And we could see that the peptide, by reducing the amount of those senescent cells, reactivates collagen production, again, induces proliferation, strengthens your skin barrier and improves like the thickness of the epidermal layer as well. Meaning that your skin is stronger, is more functional, more resilient. And we can actually measure how much we are reducing the age of the scene as well. So we can quantify that we reduce like 2.5 years the age of the skin in the lab over course of like five days. Obviously this is a lab experiment, we can translate exactly to humans. But it showed us like, okay, we are actually reversing the age of the skin. Is this possible? So now we want to bring this to people. So basically that's like the main differentiation of our approach is that different than just like targeting the surface of the skin, this peptides can actually penetrate, go to the deeper layers and reduce the amount of those aged cells and then help your own tissue to basically regenerate and rejuvenate the skin from the inside out. And the other, you know, great point is that there is no irritation of no side effects. It actually helps like reduce inflammation and sensitization. So I usually say people love retinol for whatever reason, combined with a product like ours because will help like counteract the side effects of retinol. So at least you can get like the best of both sides. Or if retinal is not for you, this is like a great alternative. And a lot of people have switched and have seen also better results as well.

Yeah, I mean, I use the products and have been using the products for months now. And I will tell you, I am a person and I don't know if anyone listening has a sensitive skin. And I've had sensitive skin my whole life, whether it be I could get a rash on my arm from, I mean, virtually nothing, you know, walking outside to. My skin gets very, very red and you know, it can feel hot and I Was signed up for retinol for years because that's what society has told us.

Yeah.

I didn't know any better. Right. We only know what we know. I'm not a scientist and I'm not studying it like how you devoted your life.

Yes.

So it's so interesting because the majority of companies are selling and pushing retinol. That's the messaging I hear as a consumer. And I continue to buy it. And like you said, I see, I can tell because I can see skin coming off. So I'm like, gotta be working great. Well, I stopped using the retinol when I started using one skin and it was so interesting. A couple of things came up for me. I'm 49 years old and I will tell you, sometimes I was having breakouts at 49, like, what is this? I need to deal with fighting wrinkles. I can't all of a sudden be having acne, adult onset acne. That I would joke with people and say this, but it was truly because now that I use your products and read so much about your science, my skin was irritated and like you said, there was inflammation that I was dealing with that I don't have any issue. I mean it's completely gone. And there was also that element of feeling like your skin looks thin. And I. There are people you will see on the streets and their skin just looks thin. Like something's off and you don't know. I even felt a difference in like you said, like there it seems, my skin seems stronger. It's not red anymore. I'm not having any breakouts. My skin looks hydrated. But the craziest part, Carolina, and I hope you can explain this, and it's hard from a consumer standpoint is I don't have to use 18 products to have success with one skin. And it freaks me out sometimes I'm like, someone will see me getting ready and they're like, you're not going to use a hydrating serum, you're not going to use this. And I'm like, stop it. I'm just trying to follow the program because it's working and I just want to stick to it. So how. It's very, very confusing.

Yeah. But I mean, in the end, I think the industry pushed us like so much on like you need more products and more products and more products. And honestly that's not the reality. Like if you find like where you should like intervene to really address the problem, you can get like, with a few products you can get like your best, your healthiest skin. So that's like the philosophy at One Skin. And honestly, the more products that you put out there, it's just, I mean, for people, it's confusing. You needed to evaluate all the ingredients if they work for you. If, you know, you're not going to have any sensitization to any ingredients. So if you can, you know, nail down what are the main ingredients that can make a difference in your skin and can really address, like, the problem at the source, that's what we believe that's the best thing to do. Because in the end, obviously you needed to nurture your skin. You needed to, you know, support your skin health. But you don't need like 10 products to do that. And a lot of times more is just like causing more. You know, stripping is just like, you can easily compromise your skin with so many products out there. So being very thoughtful, very mindful of, like, what are the essential ones and stick to them consistently. I obviously consistency is really important to see results, but that's why we like to simplify so it makes easier for people to follow, like, the routine.

I'll tell you personally that I had just in the past two years started noticing that my skin on my legs seemed like crepey nothing. I'm sure other people probably weren't noticing it, but I certainly was noticing it. And I never stopped to think, oh, there's got to be a product out there. I mean, thank goodness you stopped to create one. But when I started using the body, I literally saw, I would say within two weeks. I mean, it was noticeable difference. My skin is not creepy at all anymore on my legs. How does that happen so quickly?

Yeah, it's all about, like, the peptide and the other supporting ingredients that are basically helping your skin to produce more collagen again. So, you know, the greatness comes with, like, the loss of collagen, the breakdown of collage that comes with the aging process. So our cells are still there and they just need like some kind of, you know, some push, some activation to start, like doing what they used to do again and obviously remove those bad cells that are, you know, kind of impairing the good cells to work at their best. So I'm so glad that you shared that because the body has been like a great success for so many people and even for older people that when the skin gets better, pretty, like, fragile and tends, like, to tear really easily. People have seen, like, amazing improvements in their quality of lives because they used to get, like, bruises skin all the time. They used to be like, flaking, itching and that obviously affects like your day to day. And we are happy to be helping these people to ameliorate those conditions. So it's so interesting how we decided from like from a moisturizer, we already went to your body because we don't want to ignore like the 97 of your skin. That's the rest of your body. And a lot of companies just focus like 10, 20 products for your face and don't care about your body. And in the end, we need to treat the skin as a whole. Right? Like the skin is our largest organ. It is like protecting our whole body. You're gonna like this study. We have data showing that the skin aging and degeneration because it accumulates those senescent cells that start producing inflammation can actually impact our blood levels of inflammation because the skin is kind of, you know, covering your whole body. So if the inflammation is coming from your skin, eventually we'll get into our blood. So one of the studies that we ran with the body product was actually treat your skin toply and collect blood and measure the effect of a topical product on the levels of inflammation in your blood. And we could see that in three months we can significantly decrease some of inflammatory cytokines that's in the blood. So really interesting to see, like, okay, I need to take care of my skin, it is impacting my overall health. Inflammation is one of the main drivers of age related diseases and chronic diseases. So if my skin is a source of inflammation, I need to treat my skin as well. So I think there is so much that comes with this product and we are really proud that people are seeing like benefits like you're seeing, but we're delivering even more that you can't even see.

What when you advise people that are trying the products for the first time, what do you like to tell them in regards to when they can typically see results? I mean, mine came within two weeks, but is that normal?

Yeah, that's a great question. We run clinical studies for all of our products. But so on the clinical study, we usually measure the efficacy after six and 12 weeks. And we see that after six weeks you can already see a significant improvement. And it gets better with 12 weeks. So it gets better with time. But some people will see results earlier. I think it will vary depending on, you know, each skin type. I would say that from two to four weeks you can already see an improvement in hydration, in your texture, you know, on the roughness of your skin, it's going to feel much more like smoother. But the real makeup of like changing the makeup and inducing collagen. This can take up to three months. So we ask our consumers to try it for three months. Some people will see much earlier, some people will see around three months or even a little later. It varies, but that's the data that we have that we can share with our customers.

And what about for the people that have been conditioned like I was, that you have to be peeling your skin off and you need to have retinol all the time. How do you advise them to make that leap? Because I know for me initially I was like, oh, gosh, I'm so nervous to take a month off to even give it a shot. I'm so grateful I did it. But that was one of the things that I was thinking about.

Yeah. And honestly, I was exactly like you. I started using retinol because I had acne and then I kept using for its anti aging properties. And I was peeling all the time and I was like, okay, I'm getting younger. And that's, I don't like how I look, but okay, this is for a good purpose, you know. And then it wasn't until we started like testing retinol, comparing other molecules in the lab that, okay, this is supposed to be our gold standard. So this should perform really well. And when we start like seeing the genes associated with aging and inflammation going like super high, I was like, that's not how it's supposed to be. So at that point, I basically stop using retinol. And what I usually say is that, okay, this could be the acute phase of retinol in which in the beginning you can get like more redness, more inflammation. Your skin can either adapt over time. If you feel that you're still like peeling and inflamed, this is definitely not good. So usually we recommend if you can adapt, you can use retinol like two or three times a week in a way that don't feel that your skin is being like sensitive or I would say even like vulnerable. Because for example, when you are peeling, if you go to the sun, you feel that you are much more like, you know, susceptible to sun damage. So this is definitely not good. So if you feel that retinol is not like compromise, your skin is still like in pairs with a products with like hours that can really like nurture and help your skin from the inside out. I'd say, okay, if you want to continue two, three times a week, only at night. But if you want to, you know, completely switch to a product that does not cause any irritation and targets like the root cause of aging and induces collagen hyaluronic acid at the similar levels of retinal. One skin is like a great alternative.

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There is no, I would say limit in terms like how young. We usually always say it, like when you are 25, if you're already, like, looking to prevent aging. Our product works really well on the preventative side because it basically helps your skin cells to be more efficient in repairing damage. So if you're exposed to, you know, sun all the time, it's good to have a product that will help your skin to always be fighting those age inducers. But most people that use our product, they are over 30s because they already have the signs of aging and they want to basically treat those signs or minimize, right, the wrinkles and the fine lines. So there is like no limit from 2025 to, you know, customers that are 80s and they are still seeing results and, and they send us the before and after. And it's on the website that you guys can check it. And it's so impressive. It's so nice to see when someone, oh, I'm 67 years old, I start to use your products and, you know, I had amazing results. This is my before and after. This is kind of, you know, the best rewards, you know, from our work, to really see how we are impacting people in many different ages and different stages of their lives.

It's incredible. What about how many? I'm thinking of everything through the lens of a woman, but when I'm hearing you sitting there talking about all the different demographics. Do you have a lot of male customers as well?

We do, and we love that. We designed the brand to be gender neutral. And, you know, our main proposition is to improve your skin health. So this applies to anyone, right? Anyone that cares about their health. So includes men and women and, and not caring more about their appearance as well. And obviously that's okay. I think men, they are usually skeptical in a way. I think this is all bs. I don't know if I'm gonna, you know, spend my money. But when, when they see this science and the data that we have and we always connect with longevity with like, improving your overall health and performance, so they really resonate with our messaging so we have around, like 30% of our customers that are men, which is really high for, you know, a skincare product, because most companies have like 98 or 99% that are women. And it's really nice to see that we are attracting more people, you know, different genders, and everyone is, like, caring about their skin health. And we are there obviously to support them on their journey.

Well, I personally think it's a great product for men because men don't want to be doing something that's seven or.

Ten steps exactly as simple. Right? Like, so simple. Wash your face, put a moisturizer, you're done. And now we are coming up with a sunscreen soon. So it'll be like the last step that's missing. So that'll be super exciting because we have also great data on this sunscreen because we added the peptides. So the sunscreen protects from the damage, but the peptide helps reversing the damage. So if you have like, you know, accumulated damage over time, which many people have. Right. Like a lot of people like sun tanning and doing all the crazy stuff and. And we didn't know better at the time, right. It was, like, lack of information. So we're really excited to bring this product that can help, like, reverse the accumulated damage and also continue to protect with a very, like, clean and mineral sunscreen that blends well in your skin tone. So this one is coming up soon.

I've been talking about how simple the line is. Can you talk us through the actual product so that everyone understands truly how simple it is?

The first product that we launched was a face moisturizer containing this peptide that we call OS1. So this can be used on your face, neck, hands, the areas that are more exposed to, you know, sun damage. And then we launched the body product that is basically to treat your whole body has a little bit a lower concentration of the peptide because your body's not exposed. So it makes sense. And, and even in terms of feasibility of like a price point, this was what makes sense for us as well. Then we launch a cleanser that's again, it's a very gentle facial cleanser that cleans deeply your skin without stripping your skin microbiome without drying your skin. And we actually have data in the lab showing that if you cleanse your skin with our cleanser, it more than doubles the penetration of the peptide. So it's a cleanser that will just optimize the results with the face product. And most recently, we launched the eye product that has been like a great, great Success, people are obsessed with that one and that one also have like a very interesting data behind because when we were studying these games, you know, in our body and the difference of red skin around your face, your eyes and in your body, we realize that the skin here is obviously thinner. And when we measure the biological age of the skin here is around 20 to 30 years is older than just the skin around your cheeks or temple. So can you imagine that like this skin ages, we know that ages faster. But having this biological data was so interesting. So we know that accumulates more of those senescent cells. So we decided to create a very powerful formulation that contains a higher concentration of the peptide and other actives that helps like with puffiness, dark circles and really other concerns around your eyes. And the clinical study from this product is the strongest one. Like we see amazing improvement on hydration, on elasticity, on firmness in the skin barrier as well. Meaning that the skin is getting thicker, is getting, you know, stronger. So we launched this product at the beginning of the year and it's been like, you know, already our second best selling products. And people are seeing results really fast. So we are really excited about that one. And then the next one that's coming up is sunscreen. So very simple. It's only like right now we have four products. The only one that's missing is sunscreen. But at night you just cleanse your skin with the cleanser prep and then you apply the face moisturizer and the eye product and that's it. In the morning, you don't need to cleanse your skin again because it was already clean from last night. So you wash your face or if you shower, just apply the face moisturizer again in the eye and then sunscreen after that's coming, but that's less than five minutes. You're good to go.

It's so simple. It's scary, but it works. It is incredible. And one of the things I want to mention too, your packaging and how thoughtful you were about your. If you can just talk to us a little bit about that, it's really impressive.

Yeah. Obviously we care about helping people's health, but we also care about our planet. And we feel so bad when we see so much plastic out there. And mainly plastic that can't be, you know, recycled. So we designed this refillable bottle that now people that already have bought our products or they are a subscriber, every time that they receive a new product, it's going to be just a refill. So they keep the case and Then you add a refill and you save so much. We saved like 50% the amount of plastic after we introduced these refillable bottles. So we've done this for face, we've done this for the eye. The body one is a little more tricky, but it's a bottle that's completely recyclable. And yeah, we deeply care about, you know, sustainability and our planet. So our customers also really appreciate this effort as well because it's a little challenging. In the beginning there were some challenges. We went through them and we learned, but now it's working super well.

I mean, I'm already a subscriber, but for anyone who is listening right now and doesn't understand what is the subscription process like?

If you go to our website, you can select either like one time purchase or you can subscribe. You get a 70%. It varies the discount, but you get a discount when you subscribe. And you can decide if you want to receive that product every 30 days, 60 or 90 days. And even if you want to, if you subscribe for whatever, you know, frequency and you want to push your subscription, if you want to skip your subscription, it's pretty easy. You have like your account, but we also send the text messages and, you know, it's pretty easy to just skip a subscription. So just like a very convenient way for people that, okay, you know, I'm set and done. I like this product. I just want to receive it on my doorstep every two, three months. Usually the products last from two, three months. So you can definitely have that convenience. And it's working super well. We have. Our retention rates are really high, meaning that people are satisfied with the product, with, you know, the system, and it's convenient for the customer as well.

Have you gotten any kickback from other skincare companies? I feel like it's a radical move that you guys have made that they're. I mean, you're disrupting an entire industry.

Yeah, I mean, a lot of the bigger companies, they're definitely interested in what we're doing. They want to partner with us. They're kind of, you know, we can collaborate or if you're, you know, interested in exiting, let us know. But from the other ones, I don't think that we are not getting any attacked or anything because we have the data to prove everything that we say. So it's hard to fight against the data. Right. So I think we have this amazing advantage that we continue to have like a research team in the lab that is developing the science and generating the data. And if you are a subscriber. If you get like our newsletter or you can just go to our website and get our newsletter, you're going to learn like the data that we develop and this builds like trust. So I think for now, you know, we're good. We didn't have any problems, but we feel that we already kind of causing a little bit of discomfort in the market which is, you know, every disruption causes that. So it's fine when we talk about retinol and that kind of thing. But I also used to use retinol. Like I saw the data and okay, I needed to reevaluate. So it's all, you know, following the data. It's nothing personal.

Is there anyone that shouldn't be using the One Skin products?

No, our products are really gentle. They are designed to be safe first for every single skin type. So as I said, it works for, you know, people from 25 to whatever age they are different skin types. We haven't had any significant adverse effect from a different skin type. So it's definitely suitable for all skin types.

And you said that you can still use Retin A. You just want to use that on a different day and take a day off from using One skin?

No, actually you can use in conjunction. So I definitely recommend either like applying One skin first and retinue on top. Basically you are creating a layer of protection when you have One skin and then you add the retinol to do its work, but without again damaging your skin. So whenever you use retinol also, please use One skin, but then give a day off of retinol and then you can use again. So mostly alternate the days that you are using retinol but you want skin you should use seven days a week, morning and night, because it's pretty gentle and it's just going to make your skin healthier and stronger.

And so if you are using any product, not even just retinol, you should use the One Skin first before you use anything else else.

Yeah, we usually recommend that because it will allow the peptide to absorb best. So we want to make sure that the peptide that's the main ingredient is being, you know, able to penetrate in the skin. Otherwise if you layer too many products, then your skin is basically, you know, already like blocked. So we want to make sure that the peptide gets in there.

Well, thank you so much for the work that you have put in. That has not been easy to figure all of this out and to help so many people. You're helping me and I'm so appreciative Every friend that I have shown my legs to like jumped on your products and every single one of them is telling me the same thing that I'm saying. So thank you so much for making it easier to be healthier and look better at the same time.

Thank you Heather. So happy to hear this feedback. That's what keeps us motivated, you know, to continue to do our best every day. And thanks for having me today.

How do people get a hold of you if they have questions or where can we send them?

Yeah, check out our website, One Skin Co.co our social media at One Skin Co and again subscribe to our newsletter if you have questions. We also have our customer support that can help. But yeah, we'd love to hear any feedback and we are there to talk and share a little more.

Well, you know I've never backed a skin product before. I'm backing this one 100%. I'm going to put a link in the show notes below. Give it a shot. You will not regret it and you'll be sending me and Carolina a big thank you until next week. Keep creating your confidence. This will give you a major confidence boost too.

Okay.

You know there's zero chance I am going to teach you so much about such an incredible product line that's literally gonna change your life. Well, it's gonna change how you look, which then changes how you feel, which then changes how confident you are. That's how it works for me anyhow. Well, I'm gonna give you a deal because I'm your girl. So here's the thing. Go to the link in the show notes. There is a link there. Click on that link. It's gonna take you to Oneskin. This is what I would do. There's three products. There is the eye product which is the highest percentage of peptides. It's incredible. Look at the before and afters on the eye. Crazy. It's so good. The skin OSO1 product, same peptides and the body OSO1 product. Literally the crepiness on my legs gone. Doesn't exist by that ship has sailed. Thank goodness. Okay, so the code that I'm gonna give you is a one time use. You're gonna get 15 off once. So I am an go all in kind of person. Clearly you know that about me. I suggest you get the subscription on all three products. Here's why. Then you get the discount on all three products forever in perpetuity and you can cancel it at any point in time. So even if, let's say you're going to order all three and you don't know. You're like, well, am I like Heather? Do I really need the body product? Get all three. If in a month you're not noticing something, cancel. But you will. I mean I certainly did. For sure. And look at the before and afters, obviously. I mean three 700 five star reviews. Read them. It's incredible. So you're gonna love it. I'm super excited for you. I would do the subscription on all three and then at any point in time you can cancel if you want to. It's so straightforward, so easy and so powerful. Game changing. I'm so grateful that I found this product line.

Time.

And you're gonna see how many other people are too when you click the link. The code one time use for 15 off everything confidence. Click the link in the show notes below when you're gonna cash out. You type in confidence and you get a 15 discount. One time use and you're welcome. I can't wait to hear what you think. Let me know. I decided to change that dynamic around. I couldn't be more excited for what you're going to hear. Start learning and growing. Inevitably something will happen. No one succeeds alone.

You don't stop and look around once in a while.

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