#305 - This 10 minute move = free money in your business!

We just kicked off the very first cohort inside our brand new program, Scale. And when you start a program, particularly a brand new one, there's this little awkward gap, right? People have joined, they're excited, they're ready, and then they've got to wait a couple of days or even a week or so for the kickoff call to be able to actually dive in and get started. And as a very impatient Aries, I know that waiting is the absolute worst. So I added something to the program that people get access to the second they join. I called it the Mini Money Moves. Try saying that 10 times fast, which is basically a collection of my favorite proven 5 to 10 minute money tasks. You go, you do the thing, it just adds money to your business. That's it. No full strategy deep dive, no 60 minute video, no rebuild, just 10 minutes and done. And there's one of those mini money moves in there that I keep thinking about because it is It's so simple and so powerful, and yet so many people either don't do it or they don't do it well enough, or they just don't realize how much money they're missing by simply phoning it in. So they never bother to get it right, and they are leaving an absolute fortune on the table by ignoring this. And that is exactly what my gift is for you today. I'm going to walk you through the lot. Build it, automate it, scale it. This almost Feels too easy. Time to build a grown-ass business. The Doing It Online Podcast. Here's your host, Kate McKibbin. Hey, hey there. I'm Kate McKibbin from hellofinals.co and welcome to the Doing It Online Podcast. Today is a bit of a mini masterclass on the almighty order bump, which is genuinely one of the most underrated business strategies out there and one of the fastest ways to add more money to your business right now. You don't need more traffic. You don't need more launches. You don't need more content. You could get the exact same number of sales you're getting right now, but now you just get more money per sale. And I'm going to give you the exact mini money move I gave everyone in Scale so you can go away and do it too. I'm going to tell you what happened when I did the scary version of this myself and what it did to our numbers. And then we'll go into how you actually choose a good one, what to sell, how to price it, what formats work, and the mistakes that make people not tick that box. Have you got your pen? Got your paper? Great. Let's go. Okay. Quick one first, because I don't want to assume an order bump. And I know with my accent, sometimes people think I say auto bump, but order bump, O-R-D-E-R. Is that little tick box on a checkout page. You've landed on the checkout, you're putting your credit card details in, and there's a small box that says, do you also want this? You tick it, it gets added to your order immediately, right there before you pay. That there is called an order bump because it's a little bump to your order, right? It's not an upsell that actually comes after your purchase on the next page. This is an add-on inside the checkout at the exact moment someone has already decided to buy, which is the single most valuable moment you get with a customer. And most people do absolutely nothing with it. Okay. So here is the mini money move I gave to the Scale cohort. It's one of 3 things depending on where you're at. Number 1, if you don't have an order bump at all, Go and add one and don't overthink which product. Just go and look at right now, what are you selling the most of? Not your most expensive thing, not your favorite thing, the one with the highest number of sales. That's where the volume is. So that's where adding an order bump pays you the most. Go and add one there today. Number 2, if you already have an order bump on that product, go and look at how it's converting. And this is the bit I really want you to hear. If it's converting under 30%, then it is not working hard enough. You are losing money. 30% is low. I know a lot of people would look at 30% and go, oh, that's fine. A third of the people are taking it. No, we are looking for 40, 50, 60, even 70% of people saying yes to that order bump. So if you are 30 or under, It needs some tweaking. But luckily, because of the way that it is designed, that's pretty simple because really there are only 2 things that could possibly be fixed. Number one, what's actually being offered, and number 2, how that tiny little box looks. So either the offer is wrong or the design of the bump is wrong. We'll come back to both of those. Okay, number 3. If you already have one and it is working, 30% or higher, add a second one. And I know, I know, because I resisted this for ages. I was genuinely nervous about adding a second order bump. Here's what I was worried about. I thought that a second bump would cannibalize the first one. I thought it would eat into how many people took our upsells after the purchase. And honestly, I thought it might make the checkout feel cluttered and greedy and put people off buying at all. 3 very reasonable fears, right? But all of them were wrong. So here are our actual numbers. Our first order bump was already converting at nearly 70% of buyers. After we added a second one, it dropped to just 68%. So yes, technically it went down by about 2 percentage points. Nothing to lose sleep over. And then almost 60% of people are now taking both. Read that again. So more than half of our buyers Now add 2 extra things to their order. And it did not reduce the number of people who purchased, not one bit. The sales were already happening. All we did was add more money to every single one of them. That's why I keep calling this free money. You're not finding new customers. You're not spending more on ads. You're not writing another launch. You're making the sales you would already be making. You're just making them be worth more. Now, I do have to be upfront with you about something. There's a real skill to creating order bumps, and there are 2 halves to it. Half of it is the offer itself, what you actually put in that tiny little box. And the other half, and I mean a genuine 50% of that battle, is the design. How that box looks on the page, where it sits, what grabs the eye, how it's laid out so it gets noticed and read instead of scrolled past. And I cannot teach you that here because this is audio and you cannot see a thing. It's just not the format for it. That side of it is something we do inside our programs. We've got lessons, we've got templates, we've got AI tools to make it that as easy as it possibly can be. So if you want that part, come and talk to us and I'll point you to it. But the good news is the other half, the choosing the right thing half, works perfectly fine on a podcast. So that's what we're gonna do for the rest of this episode. And I wanna start with pricing, not with the actual what, which sounds backwards, but it makes the rest so much easier because once you know the price bracket that you are playing in, working out what you can sell for that price bracket. Should be a lot simpler. Okay, so you've got 2 scenarios. If your main offer is a low ticket, so that is something that is, you know, $27, $37, $47 in range, your order bump usually sits about 20 to 30% below the price of the main item. If your main offer is a higher price program, your order bump usually sits somewhere around 30% of the program price, if not slightly lower. And let me show you why that's worth doing, even when the numbers feel small. So say you've got a $2,000 program. You add an order bump of $197, $297. If 50% of buyers take it, that means every second person who joins is handing you an extra couple of hundred dollars just for ticking a box that you built once. And one more note here, if you're running 2 order bumps, they should be priced pretty similarly to each other, very close. Now, all that is the starting point. It's not a law. These rules are made to be broken. We start with what works in most cases, and then we test and we iterate and we play, but it's easiest to just start there. Right. So, you know the price bracket. Now let's choose the thing that goes into it. And the single most important thing to understand about order bumps is this. They are impulse decisions. They are basically candy bars. You have no time to explain it. None. Nobody is reading a paragraph on a checkout page. So it has to be something people look at and instantly go, I get that and I want that. If it needs explaining, then the bump is wrong or it just shouldn't be a bump at all. The second thing is it has to obviously make the thing they just bought better. Not similar to it, not more of it, better. This is not, you bought course A, would you also like course B? This is, hey, you just bought this, add this to make it work 10 times faster. To get a better result, a better outcome. And that feeling you're going for, the exact feeling is, hang on, I'm going to miss out if I don't take this. Like they won't get as good a result without it. Like this is the bit on top that makes the whole thing land. Let me give you some real examples. So one of our main low ticket offers is called Cash Money Content, which is an AI content system. So it's a system around creating the words. That's what they're buying. And one of our order bumps is a training on how to then obviously create the images, which just makes sense, right? You're about to go and create all this content. Why wouldn't you also want to be able to make the visuals just as systemized, just as fast? It's the next step in the same process. Nobody needs that explained. Another one that works really well if you're running a low-ticket live training, for example, is adding the workbook. Or adding a swipe file. And I don't mean a workbook for the sake of a workbook. I mean a workbook with examples in it, screenshots with maybe some templates. Most people want that. They wanna see it done and they don't wanna have to sit down and scribble endless notes. Swipe files just on their own, as I said, they will work really brilliantly too. So if you were teaching a program on, for example, how to write a funnel, then here are the swipe files for my 10 best email funnels. Because people know that seeing the real life examples is going to help them be able to do it better too. So template, swipe file, workbook, examples, these are reliable winners. Now, a question that people ask all the time, can it be an extra training on something related? Yes, it can, but be careful. It should not be a whole extra course. I would never try and sell an entire second course or program as an order bump. Unless the promise is so specific and so obviously the missing piece that there's no thinking required. Because here's the difference. Say your main program is how to create an online course. An order bump of how to run Facebook ads is too generic. It's too big, too much like another whole thing they have to go and do. It feels like homework. But add my $5 a day ad strategy to sell your online program in minutes. That's a yes because it's specific. It's clearly the next step. It's clearly going to make the thing that they just bought even better. It doesn't sound like a ton of more work. So that's the test. Does it look easy? Does it look like it just makes the main thing work better? And do they feel like they're actually going to be missing out or maybe even get a worse result if they don't buy it? If you say yes, that is a good order bump. And one bonus tip for free, quite often our best order bumps are currently hidden in our bonuses. So this is really common when people are creating low ticket offers, especially low ticket offers actually, is we go and we jam pack them. We put so much into them. We basically overstuff them. And then when it comes to order bump time, it doesn't feel like there's a natural next thing to add because it's all in the low ticket offer. So an interesting test can be what happens if you take one of those bonuses and turn it into a bump? Track your stats either way. Do the initial sales conversions stay steady? And if they do, are you then actually getting an uptick because people are now also taking the bump? It doesn't work every time, but it is a really good place to start. And the bonus is you don't have to create anything new. All right. One more non-negotiable. Whatever it is, it has to feel like a deal. It has to be at a discounted price that they cannot get anywhere else. This only works if the price on that checkout feels like a genuine steal and like it's genuinely special. So if you are aiming for a $27 order bump, then that thing is actually normally probably priced at $47 or $77 or $97. You need a minimum of 30% off. And honestly, be generous here. It makes a difference. You're not trying to squeeze the last dollar out of this. You're trying to make sure it's a no-brainer at the exact second someone is already holding their credit card. And if you are at all unsure about the pricing, here's what I do. If you've got a bit of a range in your head, start at the lower end of it, put it live, see how it converts. If it converts phenomenally well, like 60 or 70%, Then go and test bumping the price up just a little bit, maybe $5 at a time, and expect that the conversion rate will drop a little bit as you do. That's normal. Don't panic. What you're actually looking for is the most profitable point, which is the highest number of conversions at the highest profitable price. Not the highest conversion rate, not the highest price, but the best combination of the two. Find that spot and stay there. Okay. Last practical thing. None of this works unless your checkout tool actually lets you do it. And I'll say it plainly, if you're selling anything low ticket, particularly if you're going to be running ads to it, having order bumps available and converting well is a mandatory, not a nice to have. So you've got to have the right tech. The 3 I'd point you at from what I've used myself and what I see working for clients are SamCart, number one. And thank God they've rolled back their extortionate pricing, which they switched to last year for some reason. So SamCart is now relatively affordable again. ThriveCart, which is cheaper overall because it's a lifetime license, but it is less reliable. GoHighLevel, again, if you're already using it, you may as well make the most of the fact they have all of this built in. And then finally, Kajabi. Kajabi's cart, although it Does not have the customization features of others, it's actually pretty decent. And I see a lot of people running serious volume through it, so it's clearly doing its job. Those are my top, well, I said 3, but actually 4 that I choose from. So that's the mini money move. If you don't have an order bump, add one to whatever you sell the most of. And if you have one converting under 30%, fix it. If you have one that's working, add a second because I was scared to do that too, and it cost us Just 2 measly percentage points and gained us more than half of our buyers now taking both. These sales are already happening. This is just deciding to be paid properly for them. And look, this is one small thing. If you want the rest of it, the design side I couldn't cover today, the templates, the AI tools, the whole funnel built properly around it, that is literally what we do with our clients. So if you want to get in and get your first funnel built, go and check out Funnel Club. And if you want to spend 12 months with us, myself, my team, building a wildly profitable, mostly automated, genuinely enjoyable 6-figure-a-month business, get on the Scale waitlist for the next round. Both links are in the show notes. Alrighty, that's it for today, guys. I will see you all next week. That's it for this episode. Now go build it, automate it, and scale it. I love the show, guys. You're awesome. For more strategies and resources, visit hellofunnels.co.