Wim HofInstructor and teacher, Wim Hof Method

45 Years of Wim Hof in Photos | Exposure 📖 #books #photography

9 Oct 2025 · 1 min

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1:20

In this short promotional monologue, Wim Hof introduces his photo book Exposure, which compiles 45 years of his photographic work. He reflects on how his early life—playing with children, climbing, and daring stunts like jumping from a church with an umbilical cord—shaped his visual perspective. He mentions specific images such as a prolonged observation of Leidse Square in Amsterdam, tribal‑style “old mud man” shots, and the feeling of seeing the world upside‑down. Throughout, Hof positions himself as a simple, challenge‑seeking individual whose love for life and quest for soul‑finding are embodied in the book, asserting that he has always “walked his talk.” The piece serves both as a personal narrative and a teaser for the book’s themes and aesthetic.

Chapters

Hey, look at this! Finally there, exposure. 45 years of photography. It gives a peep into that area. Here we go. Also shows that in my hands and shit, but I didn't care. I was not into that. I was into being with children, play, climbing. The church jumping down with the umbilical cord. Look at this, the world upside down. I was able to look to my own— hey, all kinds of things. Leidse Square in Amsterdam, standing for hours inside. Look at this. Just climbing. I was ready to do it all, all the time. Look at this. Old mud man. Yeah, like tribal. I'm a simple guy who loves the life, seeks the challenge to find his soul. So here's the book, Exposure. It shows that I walk my talk since ever.