"Ice baths are a way to break through negative beliefs."

When it comes to the cold, a lot of people have this kind of aversion to it. Then the opportunity is even greater for you. Not only will you feel how it feels, which is really freaking good after you get out of an ice bath, you know, you feel a real kind of body high for many hours after. But also you have the added benefit of breaking through this, this self-imposed limit, this story, which is, you know, I'm not one of those people, I can never do that. A belief is just a thought we think repeatedly over time. Breaking through of that belief is powerful. It builds momentum and you start to get better at doing hard things by doing hard things. And this is a power that you take, you know, to other parts of your life.