Wim HofInstructor and teacher, Wim Hof Method

You can't buy this! @TheDiaryOfACEO

19 Mar 2026 · 1 min

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In this brief interview excerpt, Wim Hof emphasizes that happiness, health, and strength cannot be bought but can be attained through regular cold exposure. He explains that the cold must be sought out, not waited for, and describes his daily routine of immersing in icy water each morning. Hof shares personal milestones, noting that on his 60th birthday he stayed in the ice water for 60 minutes, and on his 61st birthday for 61 minutes, illustrating his commitment and the progressive nature of his practice.

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You can't buy this. You can obtain this. Happiness, health, and strength. You can obtain it. You just go to the cold and the cold doesn't come to you. Do you do this every day? Yeah. Yeah. I love it. What time of the day do you do it? In the morning. In the morning. And how long would you sit in here in the morning? Sometimes I stay. I had a birthday when I became 60. I'm going to stay 60 minutes in the, in in the icy water. I had happy times. And '61, I did 61 minutes.