Idalia SalsamendiDigital Marketing Strategist & Influencer Catalyst

3 Secrets to Landing Lucrative Brand Deals as a Creator | Get More Brand Deals

31 Aug 2026 · 1 min

Watch on YouTube

0:47

In this concise instructional video, CEO Idalia Salsamendi outlines the three key criteria she uses when selecting influencers for major brand partnerships. First, she emphasizes the importance of being proactive by presenting detailed analytics, ideally compiled in a media kit, to stand out from competitors. Second, she stresses professionalism and rapid responsiveness, noting that delays in communication, content creation, or asset delivery will result in being dropped from the deal. Third, she highlights the need for aesthetic and value alignment with the brand, requiring that an influencer’s visual style and messaging closely match the brand’s identity. The video serves as a practical guide for creators aiming to secure lucrative brand deals by meeting these expectations.

Chapters

Here are 3 things that I look for as a CEO when I'm casting influencers for a major brand partnership. You need to be proactive in showing me your analytics, and if you can do that in a media kit, you have just upped the game against your competitors. The second is proving to me that you're professional and you're timely. I don't have 3 days to wait for your email response. This industry works quick and I work quicker. So if you're not responding on time, if you're not shooting on time, if you're not giving me assets on time, Guess what? You've been dropped from the deal. The final thing that I look for is how your aesthetics and your values match up to the brand that I'm casting for. Do your images align with the brand? Does your messaging align with the brand? If you're not already in like that same flow as the brand that I'm casting for, you're not even going to be considered for the job.