Idalia SalsamendiDigital Marketing Strategist & Influencer Catalyst

How Do Creators Get Invited to Fashion Week? 👀 | Copenhagen Fashion Week #shorts

5 Aug 2026 · 1 min

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In this YouTube Shorts video, creator Idalia Salsamendi answers frequent DM questions while attending Copenhagen Fashion Week. She explains that creators receive invitations either through existing relationships with brands or via their publicist/PR agency submitting them. Seating is organized by named or numbered seats; at check‑in staff confirm the creator’s row and seat number and direct them accordingly. The fashion week schedule typically includes about five to six shows per day, and Idalia, with 15 years of experience, encourages attending as many shows as possible despite the fatigue because it’s enjoyable. Regarding the garments worn on the runway, sometimes creators keep the pieces if the brand gifts them, but often they are only borrowed and must be returned, depending on the brand’s policy.

Chapters

I'm in Copenhagen for Fashion Week and I'm gonna answer the top questions that I've been getting in my DMs. How do creators get invited? Really boils down to either the creator having a relationship with the brand and/or the creator having a publicist or a PR agency that submits them to these shows. How do creators know where they actually sit in the shows? Well, every seat has either a name or a number, sometimes both, and when you go to check in in the front, they will say, okay, Idalia, you are sitting row A, seat number 14. So then they guide me to row A, seat number 14. Okay, so how many shows a day? I think the calendar has about 5 or 6 shows a day. I do too. Um, I've been doing shows for about 15 years now, so I'm a little tired, but I definitely recommend doing as much as you possibly can because it is really fun. Do you get to keep the clothes that you wear? Sometimes you do, sometimes you don't. That just depends on the brands if they want to gift you or let you borrow the clothes.