Idalia SalsamendiDigital Marketing Strategist & Influencer Catalyst

How to Get More Brand Deals as a Creator #shorts

11 Sept 2026 · 1 min

Watch on YouTube

1:28

In this concise YouTube Shorts video, social media strategist and business advisor Idalia Salsamendi introduces creators to three distinct creator archetypes that help them articulate their value when pitching to brands or business opportunities. She first establishes her credibility, noting her work with top creators and features in publications such as Vogue and WWD. She then defines: (1) the Editorial Creator – visually stunning, magazine‑cover‑ready content that elevates brands across the spectrum from mass‑market to luxury; (2) the ROI Creator – performance‑driven creators whose posts consistently generate sales and meet brands’ increasingly aggressive return‑on‑investment targets; (3) the Brand‑Awareness Creator – creators with high reach and engagement who excel at spreading brand messages, driving traffic, and supporting product launches. Idalia clarifies that while creators can exhibit traits of multiple archetypes, it is rare to embody all three, and she advises creators to identify the primary archetype that best represents their value proposition to position themselves effectively for brand deals.

Chapters

There are 3 types of creator archetypes that you need to know about so that when you present yourself to a brand or to a business opportunity, you know what your value is. But first, if you're new here, hello, I am Idalia Salsamendi. I'm a social media strategist and business advisor to top creators and brands, and I've also been featured in various editorials like Vogue, This Is Fashion, WWD, and a lot more. So here are the 3 types of creators. The first is what I call the editorial creator. These are the creators that look like anything that they shoot could be in a cover of a magazine. Brands love this for marketing, for advertising, and for UGC. Content is beautiful, it is visually appealing, you are drawn to this, and they elevate whatever brand it is, from Walmart to Yves Saint Laurent. The second type of creator is what I call the ROI creator. These are creators that churn out sales. I mean, whatever they post sells out, and this is critical, especially this year, because more brands are looking to 2x, 3x, 4x, and even 5x their ROIs when working with creators. And the third type of creator is what I call the brand awareness creators, and these are creators with incredible engagement reach that know how to reach their audience to get the word across. So brands use it for a particular product or service, but maybe for an overall launch, or that they want to drive eyeballs to a particular section in their store. And I want to be clear that the 3 archetypes are not mutually exclusive to each other, although it is very rare to find all 3. So as long as you as a creator can lock in on one and know that's your value proposition, you're in really good shape.