Andresa GuidelliCEO, The Real Estate InvestHER · Co-Founder

The Most Expensive Events Are Often the “Free” Ones

13 May 2026 · 1 min

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In this short dialogue, the speakers compare high‑priced, curated events like InvestorCon with free events that function primarily as marketing tools. Speaker A argues that paying a premium grants access to higher‑quality educational content, exclusive networking opportunities, and fewer sales pitches, citing InvestorCon’s practice of measuring attendee net‑worth (e.g., half the room had over $1 million, totaling $1.95 billion in assets). Speaker B confirms the anecdote. The conversation concludes that attendees must be savvy to distinguish genuine value‑driven events from free events that treat the audience as a product.

Chapters

So if it's a lot higher quality content, more curated, a lot more like InvestorCon, you pay attention to like more making sure there's networking opportunities and there's high educational content that is new information, cutting edge. And so the idea is the viewership, the attendance, you are there as the captive audience that is gonna have an offer made. If you're paying more for an event, a lot of times there's a lot less sales pitches. You know, that's a more curated event. One of the very first InvestorCons, I think it was Kim Kiyosaki, asked how many people in the room had a net worth more than $1 million.
Yeah, it was Kim. And like half the room raised their hands. Right.
Last year we asked people, it was $1.95 billion in assets in the room. Those are going to be a bigger investment than something that is free. And if you're there, then know that it's a, it's a marketing tactic versus an event. And you have to be savvy enough to see the difference between those things.
If you're not paying for it, you are the product.