Andresa GuidelliCEO, The Real Estate InvestHER · Co-Founder

The PLATINUM Rule 😮

20 Nov 2025 · 1 min

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1:07

The Platinum Rule means treating people how they want to be treated, not how you'd want to be treated. Ask clients and team members directly about their communication preferences, document them, and deliver updates in their preferred format. This builds trust and satisfaction faster than assuming everyone wants the same thing.

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What is the difference between the Platinum Rule and the Golden Rule? The Golden Rule says treat others how you want to be treated, but in leadership and investing, that falls short. The Platinum Rule flips it. Treat others how they want to be treated. Here's how to actually do that as a real estate leader. Step number 1, discover preferences. Ask your clients, team, or investors how they like to get information and updates. Never assume, just ask. Step number 2, document everything. Keep their preferences in your CRM or notes. Write down how they like updates, decisions, and their communication styles. So you stay consistent with your whole team. Step number 3, design around it. Adapt your style to theirs. If they want data, lead with numbers. If they like visuals, show pictures or a short video. Step number 4, deliver and confirm. Start every project with, I'll send updates this way unless you'd prefer another format. That one sentence builds trust instantly. Ask what worked, then track satisfaction and results. So you can grow around people, not problems. Now you know how to lead with the Platinum Rule. Follow along for more leadership and investing tips so you can build wealth on your own terms.