Andresa GuidelliCEO, The Real Estate InvestHER · Co-Founder

WORK SMARTER, NOT HARDER!

10 Mar 2025 · 1 min

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0:51

In this concise advisory video, the speaker addresses entrepreneurs and small‑business owners about the reality of wearing many hats in the early stages of a venture. She emphasizes that each role a founder assumes should be viewed as temporary, with the ultimate goal of “firing” oneself from those positions once the business can sustain them. The talk challenges the inherited belief that relentless hard work and doing everything oneself is the only path to success, arguing instead for building a sustainable enterprise by hiring smarter talent. The speaker’s primary recommendation is to outsource bookkeeping, noting that professional bookkeeping services are surprisingly affordable and that purchasing someone else’s time effectively buys the founder back their own time. These steps are presented as practical, low‑cost actions that can help new business owners transition from a solo‑operator mindset to a scalable, well‑structured organization.

Chapters

Anybody that is starting a business, you're wearing multiple hats at all times, and there's nothing wrong with that, and that many times is needed. Everything that we do, every position that I take is temporary. I want to, at the end of the day, fire myself from that position. Many of us have learned from our parents that we need to work super hard, that if you don't know how to do it, how can you ask somebody else to do it? And we need to really debunk that and really understand that the goal is to build a sustainable business. And in order to do that, you need to hire smarter people. Bookkeeper is our number one recommendation. We don't believe anybody should be doing their books, and people will be very surprised how affordable bookkeeping is. When you're buying somebody's time, you're buying yourself time. Those are all baby steps that people can take.