Andresa GuidelliCEO, The Real Estate InvestHER · Co-Founder

YOU CAN'T SCALE WHAT YOU CAN'T DEFINE!

9 May 2025 · 1 min

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A woman explains how she calculated her personal freedom number by adding up household expenses plus the cost of family trips and birthday celebrations. She argues you can't scale what you can't define, and challenges you to figure out your own number as a concrete financial target.

Chapters

Women must know their freedom number. Your freedom number is not just living expenses. Your freedom number is actually what is going to allow you to thrive in your life. Here's how I figured out my freedom number. We took all of our expenses and said, okay, this is what it takes to live in our household. What matters to me in terms of freedom and flexibility is experiences. And the experiences for us are trips as a family, Every year, give experiences to my kids for their birthdays. I don't give them gifts. I actually give them an experience that the 4 of us can do together. Anything around experiences and creating core memories with my family, that's what's included in my freedom number. So what's included in your freedom number? What's going to allow you to create the life that you love on your own terms? Come up with that number and that'll inspire you to grow your portfolio and your business.