Andresa GuidelliCEO, The Real Estate InvestHER · Co-Founder

You Don’t Always Have to Reinvent the Wheel

12 Feb 2024 · 1 min

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In this brief presentation, the speaker argues that while a company's product offering should be unique, the methods used to sell it can and should draw on proven, established sales and marketing practices. The speaker cites Disney as an example of a company that invests heavily in strategy and marketing, suggesting that studying such successful firms can provide ready‑made tactics. By systematically documenting competitors and effective tactics—e.g., logging observations in a spreadsheet—even late‑night discoveries can be turned into actionable intelligence, allowing businesses to avoid reinventing the wheel and focus on execution.

Chapters

What you sell should be original, but how you sell should not be. There are tried and true ways of selling that are right there, available, working. We used to study Disney because we figured, well, Disney spends about $90 million a year on strategy and marketing, and so we would look at what they were doing. So we don't have to create everything from scratch in our business. We can learn from what's working and just get a little more systematic and organized about studying it. And that way, when you're at 2 in the morning scrolling on your phone and you find some competitor, you just throw it on the spreadsheet and place to track all that.