320 | 4 Steps Adaptive Feedback in UX Design

Here is something very, very, very shocking, guys. 80% of the user says they are more likely to stay with a product that remembers their preferences. You know What? Less than 30% of the digital products actually personalize their real feedback loops. That's exactly what we are going to talk about. So that's like talking to someone every day but forgetting their name. No relationship can survive in that. Right? This is exactly called adaptive feedback and personalization. Welcome guys. Thank you for staying. Q and A here in this particular podcast. This is Jagdish from Design for Change and I'm super happy to podcast. With respect to the human body, I've divided into 14 different system and today we are seeing the system called endocrine. And in this endocrine system we are talking about hormones. In this hormones we are talking about adaptive feedbacks and personalization in UI UX design. I hope you are not able to understand it. Pause this and re listen this. You will come to know because I'm in a podcasting spree for the last 30 to 40 days consistently and more importantly, we've been also recording a lot more content in YouTube regarding the body parts and design. Okay, I'm correlating the human body system with the product design and UI UX design and I'm taking this topic. So today what we are going to discuss is about adaptive feedback and personalization. In fact, this is exactly what is going to make you feel the user and the way in which they get personalized. This is the endocrine magic of personalization. See guys, think of personalization like endocrine systems in our body. You know what, it exactly releases the right hormone and at the exact time, right? So adrenaline isn't in danger. Dopamine is joy. Like let's say when you have a danger, you have more and more of adrenaline pumped in. If you enjoy dopamine hits right? Your product exactly should do the same thing. Releasing the right feedback at the right time will make the user really feel comfortable. When you treat all the user at all the time the same, you know what will happen? Disaster will happen. Your human body will stop becoming like a human. Understand this guys. I'm going to be telling about the fourth step design framework. How we can adaptively design something so that you can able to make the user in a more awareness state. First detect the context. First of all, give your users a little bit of time to observe device and the user behavior. See can you see the Netflix example? Continue watching instead of random categories. That is exactly the contextual awareness. Like let's Say people will have the call to action button by saying continue watching. Like let's say instead of giving you some kind of a very, very random awareness, Netflix gives you that kind of a very contextual behavior. This is exactly called adaptive design framework. Second, delivering the emotional feedback. Like let's say when you adapt the tone and visuals based on the user emotion and progress. Imagine if the user is failing a quiz. Almost there. You are improving it. Come on, do it faster. You're, you're. You're getting the point. You're almost there. 90% done. What will happen to the user if you do it? And if they hit the success, you say that's progress. That's great. We are celebrating. So happy you got this points. This will give a very, very positive feedback for the user. So deliver the emotional feedback properly. This is the second important point. So the first point is detecting the context and giving the call to action buttons accordingly. Second is delivering the emotional feedback based on the feedback on the games or the learning completion rates what the users are going. Third is about using predictive triggers. Say if a user stops something, okay, like let's say it shows help before frustration really, really gets into the peak. Like let's say Figma's autosave notice is not functional. It lowers the cortisol level by assuring safety. Imagine. So you tend to see like let's say in the Google document autosave function is. Is just not functional. Or maybe you need to put an error alert or maybe a red danger. What happens is it helps you to understand. Okay, my file is not getting saved. I need to take a local backup. You are telling your user if something is not happening, I am alerting you so that you are ready to get prepared for it. Superb. This is called predictive tickers. Fourth important system, personalized reward make the user really, really feel seen properly. Let's just say if I have to say, like let's say. Hey guys. Hi. I'm welcoming back to this podcast. You get to see the real connect right when I'm talking. Even if I'm starting the class. Hi guys. Welcome to this podcast. Welcome to this classes. Welcome to these sessions. When I tell this in the workshop, people get this exact reconnect oxytocin hits. You feel more trustable, more stronger than the static welcome. Like welcome welcome. If I sell like a robot, it will not be connecting for the human. So the main goal for a designer is to adjust the hormone and intelligently give the emotional feedback to the user. Then and only you can able to adapt this four design framework which is detect the context and give the feedback. Deliver the emotion whenever is required, using the predictive triggers whenever the user is requiring and the system is failing and personalizing the rewards exactly to when the user really requires. So what happens is I will tell you an example. Spotify does this really, really beautiful every week. If you go and see the Discover Weekly playlist, no it will release you at release of dopamine hit. It will give you a lot of suggestions and more improvement with respect to the songs, what you're hearing and the pattern. So it will help you to keep on engaging in the tap over and over and over again. This is exactly called personalization because it keeps you fresh, it keeps you more familiarized. It's like exactly balancing your body hormones. So this keeps the user hooked, not through random content. But can I tell you something? The results in, I mean this kind of A personalization results in 35 percentage increase in daily listening retention among personalized user. That's exactly design done with a proper right proportion. The point is imagine if your nervous system does not adjust your heartbeat during a sprint. You would collapse. Similarly, if your design does not adapt feedback dynamically, definitely your user experience gets flattered, it gets into flatlines. Adaptive feedback is a heartbeat of your product. It is a heartbeat to build your trust for the product. It tells your user, hey guys, I see you, I understand you, I give you feedback, I grow with you. I will change accordingly, whatever you require. You know, in the day of AI, in the day of making more and more AI based or contextual applications and text and emails and videos and audios, we are listening to this kind of a personal connect will help you connect with your user in a more humanly way. Understand this feedback. That is why exactly I'm telling you this is an important topic for a designer to connect in this particular world. Personalization is not a luxury guys anymore. It's definitely empathy made digital to the user. So your next design task is to find one area of your product where your response can feel more robotic and try to humanize it. Try to add more emotion, try making it more adaptable like a UX designer. If you want to try a step by step AI guide on adaptive UX feedback, then DM me adapt. I will send you the blueprint exactly how to do it. Because great design does not respect respond, it feels you exactly how you're feeling back. Thank you so much guys for listening to this amazing podcast which is called adaptive feedback and personal decision which is little difficult to understand. But I hope I made it little simpler for you. Click the link below and also you will find a four hours design workshop where you can come and see and meet me live and also show your portfolio resume to understand how are you really having this kind of a UX feedbacks put into your product, put into your services, put into your application and website. Okay, thank you so much guys. I would like to see you in the more episodes together, but please do subscribe to Apple and Spotify if you're not yet subscribed and give me a five star rating if you find this kind of a podcast is valuable. Thank you so much guys. Take care. All the best. Bye bye.