In this YouTube interview, coach Jai Krnac talks with Mashud, a barber with four years of experience, about Mashud’s journey through Jai’s coaching program. Mashud begins by describing his initial goals—more haircuts, higher bookings, and a specific income target—but admits he was plagued by self‑doubt, financial insecurity, and a lack of direction, cutting hair “soullessly.” After taking a leap of faith and joining the program, Mashud receives guidance on brand positioning, purpose, and content creation. He recounts a month‑long clarity breakthrough that shifted his mindset from chasing money to finding meaning, turning his work into a platform for mentorship and inspiration. The new mindset spurred concrete actions: consistent posting, viewing life as a “movie,” and a dramatic revenue jump from roughly $50,000 a year to nearly six‑figure earnings within two months. Mashud now aims to inspire other youth and entrepreneurs, emphasizing that the only limit is the mind. The interview highlights the program’s emphasis on mindset, purpose‑driven branding, and content as a growth engine.
Chapters
TranscriptAuto-generated · 8 min
So my name is Mashud. I've been barbering for about 4 years.
What was the goal when you joined the program?
So honestly, the goal was when I started, all I had in my mind was like a number. So I wanted to reach a certain amount of haircuts. I wanted to be booked out. I wanted to be making a certain amount of income and also charging a certain amount a haircut. Yeah.
And when you— when I had that first call with you, bro, like, I remember you were a bit skeptical. You were a bit unsure, had a lot of self-doubt, bro. Like, talk us through, like, how you were at that time.
So yeah, bro, literally struggled a lot with self-doubt. Like, I was wondering if I could do it myself. Like, I had faith in the course, but was it— could I really do it, you know what I mean? And, um, yeah, so that self-doubt, and money was also an issue. So a lot of things just played into the fact that I just wasn't ready to invest in myself, you know what I mean? But yeah, then I took that leap.
Yeah. And what made you take that leap?
I don't know, but something in me is like, just, it was just like, it's like, do it, you know what I mean? Just do it. Literally, money comes back, you know what I mean? You're buying into yourself. It's an investment. Like, just do it, honestly. See how it goes.
When you joined the program, what was the number one thing that you were struggling with?
Guidance, bro. Guidance. Yeah, guidance was honestly the biggest thing I was struggling with because I was soullessly cutting, you know what I mean? I was cutting hair for the sake of cutting hair. I wasn't really— never really had the guidance or the vision as to what I really wanted to do. That was the main thing, yeah.
And how did that affect the business grow? Like, not having guidance?
Honestly, man, put like not really minimal effort into my business. Not really caring about what I was posting. Posting every what, once every 3 weeks, you know what I mean? Not really caring. But yeah.
So what— so after we had like a couple calls and we really got clear on your brand positioning, your direction going forward, what was— what did that feel like to actually gain that clarity? Like, what happened then?
So yeah, it took me about a month and a couple calls for me to actually realize what I wanted to do. And then I remember you obviously sent me the video. I watched the video, you know, I really— I took a deep thought into myself. I'm like, what do I want to do? You know what I mean? Why am I doing this? Is barbering really what I wanted to do in the future? And the thing was, like, I got mistaken because I never really wanted to cut hair in the future just soullessly, you know what I mean? I never really want to cut hair just like for the sake of cutting hair. I want to have meaning behind it. I wanted to do something alongside of cutting hair, cutting hair just being the side piece, you know what I mean? So yeah, but honestly, having that guidance, like, really opened my eyes. It like opened my mind, you know what I mean? To seeing a more wider variety of what I can make barbering into, you know what I mean? Into being a youth mentor, into being someone that people take inspiration from, you know what I mean? And that's what's driving me from now on, you know?
Yeah, exactly. And you said like cutting soullessly, like take us through like what it was like when you were cutting soullessly, when you were at that stage.
Honestly, burnt out days, not really putting effort into any of my haircuts. Bro, just not being content with what I was doing, you know what I mean? I would dread booked out days, even though I wouldn't be booked out. Like, the thought of being booked out would be nice, you know what I mean? But when I would get the booked out days, I'd be like, can't be bothered, you know what I mean? Yeah, it was always like that. Like, literally not being content with what I was doing, not being happy with what I was getting and what I was doing. That was the main thing, bro.
Yeah, and as I touched on earlier, like, most entrepreneurs, they struggle with No matter where they're at in their business, struggle with self-doubt. It's very normal as a human to struggle with self-doubt and overthinking business decisions, overthinking your direction. So how would you say the mindset shift has been for you from having that mindset of just like cutting solos, like just getting by, to now having a clear vision? Like, what does that shift actually look like for you throughout the program so far?
Bro, honestly, so much has changed, you know what I mean? Literally from my day-to-day life to my business mindset, you know. So much has shifted into making me overall a better person, the way I think, for helping me with my self-doubt. I don't really struggle with self-doubt anymore because I believe in myself, you know what I mean. I believe that I can do it, so I'll make it work, you know what I mean. Because the mind is what's limiting you. Nothing really else is limiting you, you know what I mean. So when you shut off the mind part and you just do it, you take that leap, you do it, that's when you see the results, you know what I mean. So it was like, but yeah, it helped me so much. It's that mindset shift, you know, money can't buy that, you know what I mean? It's just something you have to go through, you have to learn, you have to go deep down to really find like why you're doing this, you know what I mean? As to instead of just being like, I'm just doing it for money, because money, money is just the asset at the end of the day. Money can't drive you further than what you realizing your goals, your passion, your actual why behind it is you do it, this is all, you know what I mean?
And I always pride on my program to be like bigger than content. Like, yes, we're building our personal brand and that's going to scale our business, but the benefits of posting content consistently, it bleeds into your everyday life. Like, have you found that's been the case?
Yeah, bro, literally. Like, I think now when I'm just going in my day-to-day life, I see stuff, I'm like, I should have recorded that, you know what I mean? I should be recording this right now, otherwise Jai will get on my ass. I should be recording this now. But yeah, bro, it just makes me see life as more like— it's like your own movie, you know what I mean? It's like you're your own main character, you know what I mean? So yeah.
So obviously we've talked a lot about the mindset shift, you're finding your why, finding your purpose, and all of those benefits of the program. But I know it's not all about numbers, but let's talk about numbers for a second. What were you making when you entered the course 2 months ago?
It's growing up quickly.
So bro, I started with,
I'd
say I was just scraping 50 grand, 50 grand a year, and it's not really that much, you know what I mean? And then I think now I'm nearly about to hit 6 figures a year. It's just so eye-opening. It shows that when you put money aside and money is not the main goal, it will come because something else is driving you towards it, towards it, you know what I mean? And yeah, to think that I would be making this much Like a year ago in the same position, I'm like, bro, that's crazy, you know what I mean? It's crazy, honestly, like mind-blowing.
But yeah, and I think as humans we underestimate how much— we always say like a lot can happen in a year, but a lot can happen in 2 months.
Literally, yeah. That's— yeah, because the thing is, when you shift your mindset, anything can happen, you know what I mean? Because when you're stuck on one mindset for so many years, you shift it, all that changes has been building up. All that potential is just waiting behind a wall. So when you shift that mindset, it's like it's released, you know what I mean? It's like that.
100%, man. So obviously, like, we've been working together for 2 months now. We've still got a lot, a long way to go. So what's next for you, bro?
What's next is probably to show people that if someone else could do it, they can do it as well. Take that first leap, you know what I mean? You just need one little nudge. Literally, someone needs to give you that little nudge, a little bit of guidance, just so you can take that leap, and then you'll see the change, you know what I mean? But yeah, obviously get booked out, cut hair, charge more. That's obviously the goal as well, you know. But it's more about inspiring the youth, inspiring everyone around me, you know what I mean? Whether how old they are, you know, 30 years old, 40 years old, because everyone has ambition, everyone has their goals they want to achieve. No one has the execution for it, you know what I mean? And yeah, that's the goal from now on, is to inspire people. I want people to look up to me and be like, wow, he knows so much, you know what I mean? And he's literally interviewed so much people that did it, so what makes them different to me? If they can do it, I can do it as well. Yeah, that's why— that just goes back to what I was saying before. Your mind is the only limiter. That's the only thing that limits you. Yeah, that's the main thing, bro.
Yeah. I'm excited to see it happen, bro.
Thank you, bro.
Excited to see it happen. So I appreciate your time, bro, and I can't wait to see you keep growing.
