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In this 10‑minute keynote at the IDSS conference, Dr. Jake Xia of Harvard Management Company outlines a four‑part view of data—collection, storage, processing, and prediction—and argues that finance must move beyond traditional price‑only datasets toward richer behavioral and causal information. He illustrates the challenge with concrete examples such as evaluating hedge funds and trading strategies, noting the multidimensional complexity of performance, personnel, and strategy shifts. Xia critiques the industry’s reliance on historical regressions, calling for new theoretical frameworks that can handle the growing volume of non‑price data, including social media and human behavior signals. He discusses the endowment’s unique long‑term horizon (aimed at supporting generations of Harvard), its liquidity needs, and the tension between diversification goals and the convergence of institutional investors into similar asset classes, which erodes diversification benefits. In response to audience questions, he acknowledges the scarcity of commercial behavioral‑analytics products, emphasizes the need for academic research, and differentiates Harvard’s internal, research‑driven approach from the Yale‑style outsourced model. Throughout, Xia balances humor with a serious call to action for both practitioners and scholars to develop better causal models and data‑driven investment insights.

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