Robyn Anderson tells beginners to stop chasing every AI tool and instead pick one, teach it your voice and business context, and connect it to your existing data. She walks through five concrete steps: choose one tool, build reusable prompts, automate tasks you already do, grant it access to your calendar and email, and ignore the hype cycle.
Chapters
Is everybody around you talking about ChatGPT versus Claude, AI agents, automations, AI employees, and you're over there just kind of thinking, huh, I don't even know where to start? Well, you can start here. You do not need to learn all of AI. You don't even need to learn more than one tool, and you definitely don't need to become an AI expert to use AI in your business. So if you are watching this and you are a beginner, I want you to do 5 things. That's it. All right, number one, we're going to pick one. Sure, ChatGPT is great, Claude's great, just pick one and start using it. It doesn't matter which one you pick. What matters is that you actually use it, create habits, learn how it behaves, and then once you find out like, oh, I actually did like ChatGPT better for images, you can add that tool later. But for now, just learn one and start using it. All right, speaking of starting to use it, you have to stop treating AI like a stranger. Once you figure out the tool you're going to use, you're going to invest about 15 minutes, and you're going to learn about skills because you're going to have to know how to train it to to not tell it who you are every single day. You're gonna go into settings and click on skills. Skills are basically your prompt library. It's something that you can do over and over again. So if you have proposals that you like to do a specific way, or your Instagram posts you like to do a specific way, make it a skill. Skills are the new prompts. And then you don't have to tell it over and over and over again how you write proposals, how you write Instagram posts. It already knows. Along with that, these tools now have memory, and so you only have to tell it who you are one time, what you sell, who you help, what your customers care about, what you believe, how you sound. The more useful context it has, the more useful it becomes. And my favorite tip of all is to go in here and say, I want you to interview me. I want you to understand everything about my business, my customer, my products, my voice, and I don't want you to stop until you have everything you need to create content for me that sounds 95% like I wrote it. So write a prompt like that, and then it actually comes back and it'll interview you. My interview went on for about 40 minutes when I first started, But now everything I make sounds exactly like me. Next, and don't take this personal, but stop doing weird things with AI. Just look at what you're already doing in your business. Emails, meeting prep, Social media marketing, customer questions and answers, research, planning. Do those things in AI. Stop going and watching YouTubes and figuring out how to make mobile apps. Just do the things that actually make— that are actually important in your business. Number 4, you have to give it access to your connectors. And what I mean by that is don't be afraid to give it access to your Google Calendar, even your email or your HubSpot, because this AI is not built to hurt you. It's built to help you. It's going to be more responsible than most interns you've ever hired. Don't be afraid to go into connectors and attach your email or whatever else that you may use. It'll help you so much, you guys. I can't believe all these connectors have completely changed the way that I work. Facebook ads. For any of you that have ever done Facebook ads before in the Meta campaign builder, it is literally hell. And now I don't have to log in at all. Claude does it for me through a connector. And number 5, my biggest tip is to stop trying to stay up with every single AI update and app. You just can't. I teach AI for a living, and I still cannot care about every single tool that comes out. And honestly, I've kind of built a wall. I have an insane system. I get so much work done. And yes, there's new things thrown at me all the time. People even want to pay me to look at their new AI tool, and I say no because I'm keeping an eye on— editor, cut that last part. We're going to start again. Ignore most of the noise. That's number 5. So please stop trying to keep up with every new AI update. You just can't. I teach AI for a living, and I still can't keep up. Most small business owners don't have an information problem. They have an implementation problem. You probably have enough AI available to you to save yourself hundreds of hours, so just use what you have. All right, I'm going to show you 3 easy examples that are beginner things that you could use AI for today. So first, we're going to do something simple. I'm going to have it review my open items in my email and help me write a reply. Check my emails for the past couple days. Tell me what is outstanding and what I need to reply to. Create a reply to— create a reply to Pam for me. All right, so there we go. It created a wonderful email back to Pam using my tone and my voice, even with the email signature that I always do. So we're done with that. Another thing that I want to do that's really cool is say you have a new product or something that you're ready to launch. Well, we all know that the king of creating offers is Alex Hormozi. So one thing I would like to do is actually have AI review my new product launch, which is a marketing machine skill that is going to be sold outside of ClubJam. And I'm going to say, Something like, review this offer and apply $100 million. Okay, edit that last part out. A second way to use AI for something is an offer. So I have a new product, it's called the AI Marketing Machine. I'll show you here. And basically it's a skill that I'm going to sell outside of ClubJam because I found that, you know, if people don't wanna join a community, they still want the AI skills that I'm creating for people. So I'm going to create them outside of the community as well. So I'm going to say something like, hey, review this offer and apply $100 million offer framework from Alex Hormozi's book on how I can position it to my warm audience. So let's see what it comes up with. Okay, this is one of my favorite things to do. This is awesome. It's applying Alex Hormozi's thoughts and foundations around $100 million offers. And so it's telling me exactly what I should do and what I should change on my page exactly. So the dream outcome is written as a mechanism, not a result. I always repeat this as well, which is talk about the destination, not the plane. And what I'm doing in my AI Marketing Machine landing page right now is I'm talking about the plane, what it is and how it's built, rather than what the customer will feel like after they use it. So it's giving me the rebuild plan, and I'm definitely going to put this into action right after I'm done with this video. I love this advice. All right, the last thing I'm going to do is I'm going to say, like, I want to post about this new offer. Interview me about what I actually think and help me turn my answers into a post. One thing I love to do is use this interview me tactic for anything that I'm creating, because as much as I want to prompt and tell it, sometimes you don't know what you don't know. So when you say interview me, it changes that completely. And most of all, friends, notice what I'm not doing. I'm not asking AI to run my company. I'm asking it to make my normal work, the things that I do, better, smarter, and easier. If AI has felt overwhelming, that is where I want you to start. Pick one AI. Tell it about your business. Use it on the work you already do. Save what works. Ignore the noise. And if you want more practical AI tips for normal business owners, Please subscribe and check out the link in my bio. I run an amazing community called Club Jam where hundreds of small business owners are together every day sharing their wins and sharing the things that they're doing wrong as well, so we don't make all the same mistakes. All right, friend, well, thanks for being here. Put these into action and I'll see you on the next one.
