Robyn Anderson reports bot traffic surged 8,000% and says creators need to speak to both humans and machines now. Post authentic on-camera videos to stand out, use AI for captions and SEO, and build bot-optimized pages alongside human-focused content like quizzes and newsletters.
What was that Beyoncé? Who runs the world? Basically AI bots. I couldn't believe it. I have AI bots scrape the internet every Monday and it brings me the news and what are the hottest topics that people are talking about in AI. And one thing that just caught my eye was AI agent traffic is up 8,000%. And there used to be this conspiracy of the dead internet theory, and if you haven't heard of that, go check it out, but it's Definitely becoming more realistic. And what it really made me think about though, is your business. And we're trying so hard to create more and more and more. And Gary Vee is somebody that I follow quite closely and he's all about volume, right? Post more, be, be out there as much as you can. But I want to say, have the caveat of posting yourself and be human because there's so much content going out that is this AI slop. And we all can see it right away. We can identify that so quickly. So number one, I just want you to make sure that in your social media, you are turning on a camera. You are just yourself, right? Those yapping videos, 10 outta 10. And if you're going to use AI to help you with the content, have it help you with captions and hashtags and stuff that computers really read anyway. And then when it comes to your actual website, it gets really important to not only have your content available for your customer. Like for me, I just created some really awesome top of funnel items, like a quiz you can take to see where you're at in your AI journey. I have a newsletter they can sign up for. I have free prompts and tools that people can grab. So that's for humans. But on the bot side, I've also built my website for bots. So I have an entity page. If you don't know what that is, read my whole Substack. There's a link. And every single page was designed for robots because I know that they're looking for quick and easy information to bring back in their searches. And that's exactly what it is, quick and easy for them. So while you're thinking through this and while you're creating content for your business or your marketing this week, I want you to keep in mind that half of your audience is now a robot. And you have to figure out how to talk to them while still appearing as yourself and relatable to your real clients. Hopefully this was helpful for you. If you liked this, give me a follow and join me in Club Jam. I give you 7 days free on school. See you in there.
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