Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

Cool that we can vibe code websites now but will you even need a website next year at this time join

22 Jan 2026 · 1 min

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Robyn Anderson (speaker) argues that AI—specifically LLM-based conversational search—is reshaping the customer journey and will materially change the role of websites. She references a panel on Geo Generative Engine optimization, contrasts past keyword-driven site strategies with emerging LLM conversations, and invites viewers to join her AI community to co-create a marketing blueprint.

Chapters

AI has completely changed the customer journey. This was the topic of our conversation yesterday on a panel I did on Geo Generative Engine optimization. And one thing that became really apparent is the future of websites is going to change quite a bit. We used to create our websites with keywords and hope that people would search those keywords or we would pay for those keywords and then they would end up on our website. And now people are searching through LLM conversations. So what does that customer journey look like now? Well, that is something that I'm excited to figure out along with you and create a blueprint for, because my background has been in creating marketing for every step along the way of a customer journey, and I figured it out a little bit. But follow me and join my AI community if you want to stay in the know and figure it out with us.