Day 1: Name It + Brand It (Launch Weekend)

Robyn Anderson launches Pep and Perry, a peptide supplement business, using Claude to brainstorm the name and Cloudflare to buy the domain same day. She's building a hands-off model with a website, social channels, and an educational school page, all starting from her reputation as the peptide expert among friends.
Chapters
Hey everybody, it's Jam. Okay, so for this sprint, I wanted to start a business right alongside you. So every time I do a sprint, I always use Jam AI or Club Jam as the example, and I realized I need to be in the trenches starting something with you. Super into like lifting weights and being fit, and I'm really interested in peptides. I've been playing with them and using them for about 2 years now, so I am the peptide expert in my friend group, and I just wanna lean into that and basically take everything that I'm learning and going through and create a business around it. So this morning I opened up Claude on my phone while I was walking my dog, and I had a conversation around what I wanted to build. So you can see this is a pretty long conversation. Oops, sorry. Pretty long conversation. Went back and forth with kind of what I wanted to do, what I want this brand to be like. What I want to tell people, why it's important to me. And then we were going back and forth with names and basically we landed on pepandperry.com. And so that was the first thing I did was figured out the name. And then I just went over to Cloudflare right here and I just went to domains registrations and I just clicked buy domain. I really love Cloudflare because They will host your site for free. You can connect it right to Claude. You can build with Claude. And my goal for Pep and Perry is to be a business that I don't have to touch very often, but grows and makes money for me. So we're going to create a website. We're going to create a brand. We're going to create social media handles. We're going to create marketing around those social media handles, and I'm going to create a school page for Perry peppin' Perry as well. So that's how I'm getting started. And in the next video, I'm gonna talk about how I'm going to build out the brand using Claude and ChatGPT.
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