Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

Digital Marketing Tip: create a good hook #TikTokCreatorSearchInsightsIncentive #marketingtips

24 Mar 2026 · 1 min

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Robyn Anderson shares a 7-word phrase that outperformed all other ads they tested. She shows how to use a hook creator GPT in ChatGPT to generate effective hooks, and recommends uploading a training document about your business to personalize the results.

Chapters

This 7-word phrase beat every ad we tested, and we almost didn't use it. That is an example of a good hook. If you don't have a good hook, your marketing's going to fail. Let me show you how you can create a good hook with a custom GPT in ChatGPT. Go to custom GPTs and look for hook creator, and then just ask it to create hooks for you. Pro tip: train your chatbot on who you are and what you do by creating a chatbot training document that you upload with prompt. If you want more information on that, go to jamout.ai and check out our free resources.