Robyn Anderson says businesses rush to learn AI tools when they should focus first on knowing their customer: who they are, where they hang out, how to reach them, why they'd want your product. Get that right before you automate anything.
I'm just packing up to go to the airport. Just did another great keynote on how to use AI for your business here in Houston. And you know what? It's so interesting because I'm always feeling like we're scrambling, we're like behind, we have to make sure we're learning everything we possibly can in AI. And then I go do these and I realize it's not about the tools, it's about how you're programming the tools. And my background is in sales and marketing, so I know how to develop and create amazing automations. But you guys, if you don't know who your customer is or how to talk to them or where they hang out or what they do or why they might want your product, there's no point in trying an AI tool quite yet. So go do that and come back to me when you have that figured out.
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