Robyn Anderson argues you need to understand your customers before using AI tools. Know who they are, where they spend time, how to talk to them, and why they'd want your product. Success depends on how you program the tools, not the tools themselves.
Just packing up to go to the airport. Just did another great keynote on how to use AI for your business here in Houston. And you know what? It's so interesting because I'm always feeling like we're scrambling. We're, like, behind. We have to make sure we're learning everything we possibly can in AI. And then I go do these, and I realize it's not about the tools, it's about how you're programming the tools. And my background is in sales and marketing, so I know how to develop and create amazing automations. But you guys, if you don't know who your customer is, or how to talk to them or where they hang out or what they do or why they might want your product, there's no point in trying an AI tool quite yet. So go do that. And come back to me when you have that figured out.
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