Don’t get in trouble with the FTC trying to fake some stuff don’t lie be honest, be transparent, go

This one mistake could cost you $51,744. It's super serious. And if you're using AI, you're going to want to know what this is. The Federal Trade Commission finalized a comprehensive law in October of 2024 so a while ago, saying you cannot have AI generated fake reviews on your website. You can also not create people's voices and images and have them say things they did not say. You must have their consent. If you don't, it's $51,744 per violation. That means if you see somebody with fake reviews on their website and they have 10 of them, that's $51,744 times 10. It all comes down to just being, like, legit. Yes, AI is out there. We can create a bunch of content, but don't create content that says that your product or services do something they don't do. And don't create fake people saying that they're enjoying your product when they never really have. So be honest, be cool, and use AI the right way.