Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

Don’t have FOBC make the content post the thing repurpose it get out there

14 Jul 2026 · 2 min

Watch on YouTube

1:30

In this YouTube monologue, Robyn Anderson discusses the "fear of being cringe" (FOBC) that holds creators back from posting content. She explains that she built a custom app that integrates AI and automation tools—Bloatato, Posties, Repurpose.io, and Claude—to create, customize, and distribute content across multiple platforms. Robyn shares her personal habit of deleting duplicate posts out of fear of judgment, then reframes this by noting that successful creators like Sabrina routinely repost the same material. She argues that repeated posts are either seen by friends/family (positive) or ignored by haters, and therefore should not deter creators. Using her AI-powered workflow, she reports a 5% growth across all channels within a week, urging viewers to stop worrying about FOBC and to leverage these tools for maximum brand exposure.

Chapters

I was thinking about something this morning and it's the fear of being cringe. F-O-B-C. F-O-B-C. And basically what I'm doing right now is I built an app that allows me to plug into Bloatato, Posties, Repurpose.io, but I can build the content on the front end. And it's actually going to be something that I'm giving all of you in my AI marketing machine because it is an app, but it's something that you customize and build with me in Claude. Anyways, I'm showing up a lot all over, and sometimes I'm posting the same video in multiple spots, and I've been like deleting it because I was like, oh no, people are gonna judge me because I already posted that video. And then I realized most people I follow who have hundreds of thousands of followers, um, like our friend Sabrina, she posts the same thing all the time, and we have to repurpose our content. And also, people who are noticing that you've posted the same thing over and over again are either a friend or family, and that's great, or they're like stalkers or haters because you're not gonna see every single post that somebody posts unless you go to their page. So don't worry about it. I'm not gonna worry about it. I'm gonna get out there. I'm using these tools, these AI platforms, to get my brand out as much as possible. Just since I started last week, I've grown 5% across all channels. So stop having FEOBC and get out there.