Robyn Anderson built an app that helps creators repurpose content across platforms using Claude AI. She argues fear of being cringe stops creators from reposting the same video everywhere, but successful creators do it anyway. She saw 5% growth across all channels in one week after implementing this strategy.
Chapters
I was thinking about something this morning and it's the fear of being cringe. F-O-B-C. F-O-B-C. And basically what I'm doing right now is I built an app that allows me to plug into Bloatato, Posties, Repurpose.io, but I can build the content on the front end. And it's actually going to be something that I'm giving all of you in my AI marketing machine because it is an app, but it's something that you customize and build with me in Claude. Anyways, I'm showing up a lot all over, and sometimes I'm posting the same video in multiple spots, and I've been like deleting it because I was like, oh no, people are gonna judge me because I already posted that video. And then I realized most people I follow who have hundreds of thousands of followers, um, like our friend Sabrina, she posts the same thing all the time, and we have to repurpose our content. And also, people who are noticing that you've posted the same thing over and over again are either a friend or family, and that's great, or they're like stalkers or haters because you're not gonna see every single post that somebody posts unless you go to their page. So don't worry about it. I'm not gonna worry about it. I'm gonna get out there. I'm using these tools, these AI platforms, to get my brand out as much as possible. Just since I started last week, I've grown 5% across all channels. So stop having FEOBC and get out there.
