Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

Genuinely curious if any of you see this in your own LinkedIn life

5 Mar 2026 · 2 min

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1:38

In this short monologue, a white straight male LinkedIn user describes how he used Manus AI to research gender bias on the platform. The AI report indicated that women who altered their profiles to use male names and genders saw dramatic increases in views, impressions, and reach. He explains that the LinkedIn algorithm is trained on historical data where 57% of users are male, many in leadership roles, causing male‑authored content to be treated as more authoritative. The algorithm also varies by industry; in tech, where women are under‑represented, male content is further favored. He cites a personal example: Barbara Brooks, a well‑known keynote speaker and community leader for women over 40, receives only about 20 likes, whereas a male counterpart in a similar niche garners over 200 likes. After sharing these observations, he asks the audience whether they have experienced similar bias on LinkedIn.

Chapters

I'm a white straight male on LinkedIn, and that's because I made it that way. I had AI do in-depth research on the gender bias in LinkedIn, and it's insane. I just bro-coded my profile, made a post, and I already have a like. See? 30 seconds. I had Manus AI do a report on this. These women were bro-coding, so they changed their names to male names and then changed their gender, and they had a huge increase in views and impressions and reach. I read the whole report on why this might be happening, and basically the LinkedIn algorithm goes off of historical data, and historically 57% of users are male, and most of those males are in leadership positions, and therefore their content is seen as authoritative content and it is pushed out more. Algorithm is also industry specific, so for me, I'm in tech, and so obviously there's not a lot of women in tech, so it's not trained to push out my content as much as my male counterparts, which is probably explaining why as an AI consultant, keynote speaker, CEO, I get 3 to 4 likes per post. Or maybe I'm just putting out shit. Who knows? Real life scenario. This woman, Barbara Brooks, she's an amazing keynote speaker. She runs a huge community in Denver for women over 40 reinventing themselves. She only has 20 likes. This guy who is a self-proclaimed telecom weirdo, 198. I was about to say, oh wait, I'm wrong, 239. But look, promoted partnership. Anyways, what do we do? Stay in LinkedIn, keep fighting, keep trying. Is this happening to anyone else?