Robyn Anderson rewrote her LinkedIn profile to appear male and saw engagement jump dramatically. She cites a Manisai report showing the algorithm favors male-authored content, with one example getting 239 likes versus 20 for a woman's similar post. She's asking if others have noticed the same bias.
Questions this video answers
2026-01-20
57%
20 likes
3–4 likes per post
A report by Manisai
Chapters
I'm a white straight male on LinkedIn and that's because I made it that way. I had AI do in depth research on the gender bias in LinkedIn and it's insane. I just bro coded my profile, made a post and I already have a like see 30 seconds. I had Manisai do a report on this. These women were bro coding so they changed their names to male names and then changed their gender and they had a huge increase in views and impressions and reach. I read the whole report on why this might be happening and basically the LinkedIn algorithm goes off of historical data and historically 57% of users are male and most of those males are in leadership positions and therefore their content is seen as authoritative content and it is pushed out more. Algorithm is also industry specific, so for me I'm in tech and so obviously there's not a lot of women in tech so it's not trained to push out my content as much as my male counterparts. Which is probably explaining why as a AI consultant, keynote speaker, CEO, I get three to four likes per post. Or maybe I'm just putting out shit, who knows. Real life scenario. This woman, Barbara Brooks, she's an amazing keynote speaker. She runs a huge community in Denver for women over 40 reinventing themselves. She only has 20 likes. This guy who is a self proclaimed telecom weirdo. 198 I was about to say, oh wait, I'm wrong. 239. But look, promoted partnership. Anyways, what do we do? Stay in LinkedIn. Keep fighting, keep trying. Is this happening to anyone else?
