Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

Here's the thing most people don't know

17 Sept 2026 · 1 min

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0:42

In this YouTube excerpt, Robyn Anderson reveals a little‑known aspect of AI: while most AI models are trained on generic internet data, they can be customized by training them on a specific business’s knowledge. She introduces the AI Marketing Jam, a program that teaches business owners to educate an AI on their own expertise—covering customers, offers, products, competitors, brand story, and purpose—so the AI develops its own memory and becomes a tailored system for that business. Participants enter the program with their business and leave with a fully functional, business‑specific AI system, distinguishing this approach from generic AI bootcamps.

Chapters

Surprisingly, it's something that most people don't know. Yeah. So AI, it sounds like everyone else's AI because it's trained on the average opinions of the internet until you train it specifically on your business and give it its own memory. So that's exactly what I'm doing in the AI Marketing Jam is I'm teaching people how to train their AI. So you're not coming to some course or bootcamp. You are coming in to educate AI on what you know. On what you're expert on, your customers, your offer, your product, your competitors, your story, your why. That's exactly what we're doing in AI Marketing Jam, and it's going to be awesome. You'll walk in with your business and walk out with a complete AI system.