In this solo YouTube video, Robyn Anderson walks viewers through her end‑to‑end process of creating a brand identity for a new venture called Pep and Peri using ChatGPT as a visual ideation partner. She begins by describing the mental image of two round, chubby characters—Pep with a short blue wig and an athletic vibe, and Peri with long blonde curly hair, blushing cheeks, and a more feminine feel. Robyn crafts a detailed prompt for ChatGPT, specifying shapes, facial features, wigs, colors, and personality cues. The AI returns a logo that closely matches her vision, though initially in full color and slightly cartoony. Robyn iteratively refines the output, adjusting style (pencil‑drawn vs animated), color palette (teal and white), font weight, and age representation (aiming for women in their 40s rather than child‑like figures). She experiments with 3D/plastic looks, adds accessories like necklaces and eyebrows, and discards elements that feel off. After settling on a version she likes, she outlines the next branding steps: setting up a professional email address and launching social media profiles on Instagram and Facebook, along with a website, to establish the brand’s online presence.
Chapters
Okay, now for the fun part. I'm going to go over to ChatGPT and I'm going to have it create what I'm seeing in my head for this brand. So I love doing this stuff. I have my entire life worked in web design and development, and my favorite part was working with people at that very beginning stage to come up with their logo, their brand colors, their fonts, their brand story, and why they're doing what they're doing. I'm such a visual person, so I already have it in my head. I want Pep to be like a little round circle type person that's going to be kind of fit, and it's going to have like colorful wig. And then Peri is going to be a another little circle with like long blonde curly hair, and she's going to look kind of sad and off, but like still kind of fun. So how do I take this thing in my mind and make it a reality? Let me show you. All right, so here's my prompt. I want to create a logo for my new brand called Pep and Peri. Both will be little fat circles with just dots for eyes, freckles, and a simple nose shape. Pep is going to have a blue wig that is short, and she will have some definition in her arms. Peri will have long blonde curly wig and a circular body. She's going to have blushing red cheeks and small dots for her eyes and a simple nose. She is more feminine where Pep is more of a female athlete. So this is just gonna be a version 1, and we'll see what it comes up with. This basically just read my mind. This is exactly what I was picturing almost to the T. I wasn't picturing them to have like skin colored bodies. I was gonna do more like a black and white situation, but I've, I'm kind of liking this, I think. So this could be something that I'm going to play with. I don't necessarily want to keep this 100%. I'm going to kind of look at it and take it in right away. I think it looks like a little too cartoony. I wanted it to be more like pencil drawn rather than actual animation type. And then as far as the fonts go, I'd like it to be a little bit more bold and bright, and I wanna use teals and whites. So I'm gonna go back and do a couple edits and I'll show you what it ends up with. Okay, so here's what's, what happened since we left. I had a few phone calls and I was just like, playing with it. So I was like, I want this to be more teal. And then I just wasn't liking it. So I said more millennial, less cutesy. And then it was kind of getting there, but then I said, make it more 3D and plastic. This is what I was picturing in my brain. Like, this is actually mind-blowing how close this was to my brain, except for I want them to look older. They look like children. So I said, make them look like women in their 40s. But then they turned into potatoes and I was like, I don't want potatoes and don't make them skin color. Then we got somewhere. So this is what I am working with. And then I tried some like necklaces and eyebrows, but I don't really like those. So this is kind of what I'm going to start with for now. And yeah, so now we'll move on to setting up our email because we have to do an email first, and then we're going to set up our, uh, social media channels. And I might just do Instagram and Facebook to start, keep it easy. We'll be Meta. Instagram, Facebook, website, email. So yeah, we're going to do that next.
