Robyn Anderson starts Black Friday planning in August, not October. Repurpose existing products with discounts or upsells instead of building new ones. Use Claude or ChatGPT to brainstorm offers and build your execution plan.
It's August and you need to start thinking about your Black Friday campaign and offer. I know that it's midsummer and you don't want to start thinking about the holidays, but you actually need to. So this week I figured out my offer, I created my landing page, my funnels, and my Meta ads to go along with it. And the reason is Q4 is always the best time of year for what I do. It's the best time of year for a lot of people that I work with. And I feel like every year mid-October I'm like, oh yeah, I need to make this. And it requires so much brain power, so much energy, so much time. And it's not something you should rush. It's something that you should start crafting right now. So if you don't have any ideas for what you should do, just remember you don't need to go and create something new. You could take what you already have and just add a little holiday spin to it. Figure out if you're going to do like a discount or maybe an upsell, or maybe you'll create like a smaller offer that can be paired with it. So get creative, go to Claude or ChatGPT and just have a conversation with it. Have it interview you about what your Black Friday offer should be, and then have it give you a step-by-step guide to go and knock it out, get it done based on whatever platforms you use and what you're using for marketing. So anyways, it's a good thing to do on a summer day here in August, and I can't wait to see what your offer is. Put it in the comments and let me know what you'll selling for Black Friday.
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