How to Use AI for Marketing: The Only 3 Things That Matter

Hey friend, I had a call with somebody today who said that they felt like everyone around them had AI completely figured out and that she was the only business owner on earth still doing all of her marketing by hand. Honestly, we had her open up her Instagram feed and I realized it's all just the content being served to her. There's so much hype around AI and what people are doing with AI, but honestly, you're not far behind, especially if you're here watching this video. You care enough to know how to get caught up and use the right tools to launch your AI in marketing practice. In this video, I'm going to help you close the gap with just 3 things that actually matter so you can stop feeling behind and start shipping your marketing with AI every single week. So grab your coffee, friend, and let's fix this. Honestly, this is one of the biggest problems. If you have found yourself scrolling one of these listicles, With the 100 best AI tools of 2026, the best thing you could do is this. I need you to go and close your browser right now. Yep, hit leave. Let's get out of there. And what we're going to do is pick just one tool. Now, for me, Claude is that tool. But if you are just starting out and you've already subscribed to ChatGPT, that's a great tool too. The number one first thing that you have to do is make sure that you've downloaded the desktop. The desktop version of these tools allows you to actually take it from from a chatbot to a teammate where it's actually creating content for you that you can use in your business. The next thing I want you to do once you figure out your platform is I need you to train it on your business. Now, I have a whole training program where I dive deep into this, but if you're just getting started, the best thing that you could do is have it interview you because you don't know which questions to ask and you don't know what to tell it, right? Maybe you're a new business owner and you just launched something last week. You need to tell it exactly where you are, what platform you use, and what your goals are. But same thing, if you've owned a business, maybe you have an in-person store, maybe you have an e-commerce platform, you need to tell Claude exactly what your business is built on, who your audience is, what your goals are, what sort of third-party tools you use to be successful. And so on. And the problem is when most people get in here, they're looking for an Instagram post or maybe help with their Meta ads, but you don't understand that you actually have to build your whole marketing machine underneath it. So let me show you how I create my marketing machine skill that learns everything about my business so that I never have to worry about the response I'm going to get. I know it's always right on brand. So I've developed the JAM Marketing Machine and you can get it for free inside my school community, which is just linked right here, but inside you'll see that I've developed my brand voice, my brand person, which is my ideal client profile. I, I actually have a name for mine, my brand pillars. So the 3 themes that I want all of my content to always land under. And then I have an idea bank. So from my brand pillars, I've worked with AI to create over 300 ideas, and I'll show you how that's used in real time in just a moment. And then we also have my offer file. So people always confuse their product with their offer. If you are a dog trainer, maybe dog training is your service, right? And that's your product, but it's not your offer. Your offer is a 2-for-1 special. It's a 50% off. It's a whatever it is to get the person to click the button. So how you package your product is the offer. And then I have a brand look. So that means everything that I create when I use this skill, it's going to use this information to create. It also has playbooks inside. So if I wanna create social media hooks, captions, create carousels, it knows how to do that. It has emails, newsletters, story emails, win-backs, subject lines, all of it. I also have scripts for video, so Reels, TikToks, YouTubes, all of it right there. And then repurposing. Every week I create one piece of content. And from that piece of content, I can create about 10 other really efficient pieces that go with it. And then also how we're putting my offer out there. So the promo, the pricing, the deal, the call to action, all of it that goes into launching your new offer. And then finally we have distribution. So calendars, cadence, scheduling, a ManyChat situation with DM and keywords, and also meta ads. So we have to make sure to get all of that stuff out there, right? So in the skill, all I have to do to go use it is I have to call it into my project. So I'm gonna go over here and I'm just going to do backslash marketing machine. And so now that skill is in my chat and it knows exactly what it has to do. So anything where I say create a carousel, create a video script, create a blog, It's following all the rules around the information that I've already developed. So you can see how quick and easy this is when I say, help me create my Black Friday offer for Jam AI, where I will be giving my AI playbook away for 50% off. So it's going to go in and it's creating this all on its own, following the commands inside the skill. So as it's running this skill, all it's doing is it's taking my initial playbook page that it made about a couple weeks ago, and it's taking the information, creating a new Stripe link with 50% off. And I also asked it to, you know, make this page look a little bit more holiday themed. And then the other thing it's doing is it's creating an email funnel and tagging it in my ActiveCampaign email marketing system. And so everybody who's not a ClubJam member will get this offer because my ClubJam members get it for free already in their classroom. So that's just one way that you can use AI to learn your entire business with this marketing skill, and then it will create this entire promotion for me. And honestly, you guys, something like this used to take about 3 to 5 days to build manually because it's not just this, right? I have to have the landing page. I have to get the tags created. I have to tag the right audience in ActiveCampaign, and then all the design that goes into it as well. So this is done in about 15 minutes, saving me so much time. Right now Claude is using the MCP connector for ActiveCampaign, and it's going in and tagging everyone who is not a ClubJam member as somebody who will get this email funnel. It's also creating a Stripe promotion button for me, a product button. And so it's using the Stripe MCP to go and do that. And at the same time, it's building out the landing page, which we will send out to the audience once it's ready. All right, so just finished the playbook for Black Friday. I haven't even opened it yet. Let's take a look. All right, so it did a little bit of holiday stuff. There's some falling in the background. Looks pretty cute. It didn't change it too much, which it doesn't need to, but what it did do is change the price. It's half off right here and it has a little slash through. So I love that it followed exactly the instructions that I asked it to do. It's really amazing what you can do with AI once you understand how to train it, but also how to do those old school marketing activities. I spent the last 20 years in agencies building businesses, And now I run my entire business, the content, the emails, the website, the whole thing with AI. Everything I show you on this channel is exactly what I do tested on my own business first. So let's recap the 3 things I taught you today. Number 1, pick one tool, ignore the other 99. Number 2, understand how to train your tool on your business and your voice. And then number 3, prompt about the outcome. Tell it exactly what you want to have done and let it work until it gets there. Once it knows everything about you, it's easy because it just knows what to do. It's already trained on the techniques of good old marketing. You don't have to know it. So here's your homework. All I want you to do after this video is over is go to Claude and start to install a marketing machine type skill. It doesn't have to be mine. There's multiple out there, but I need you to train the system on who you are. That's the whole gap between those people you see running their businesses with AI and you. It's this really quick thing where you're training it on your business. And if you wanna do this live with me instead of alone, I have a community called ClubJam. It's a cool platform and I give you a free trial to just try it out. We teach live lessons every single week. We have a community with tons of helpful people. I have other AI consultants in there, other experts who are constantly helping you out with whatever question you might have. All right, my next video, I'm going to show you how to use Claude in every single aspect. I'm going to go through the features and the setup to make sure you're using everything right and using this powerful tool in the way that it's meant to be used. See you in the next one. Bye.